• Eye Base Brush #301 – pdp_hero_301_eye_base

    Eye Base Brush #301

    £28.00

    Your go-to Eye Base brush, it’s perfect for creating precision placement of eyeshadow across the lid.

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  • Eye Shadow – 66cb6cd3b2057e1a745126a6f0228d95-imageEye Shadow – eye-shadow-stylized

    Eye Shadow

    £26.00

    Easy-to-blend, velvety, rich-pigment single mineral eyeshadows in elevated shades, ideal for blending, building, and customizing your look.

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  • Sale! Flat-top Kabuki Brush #105 – pdp_hero_105_flat-top-kabuki

    Flat-top Kabuki Brush #105

    Original price was: £40.00.Current price is: £35.00.

    Buff, blend, and stipple any foundation formulation with this best-selling Flat-top Kabuki brush.

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  • Flat-top Kabuki Traveller Brush #106 – pdp_hero_106_flat_top_kabuki_traveller

    Flat-top Kabuki Traveller Brush #106

    £39.00

    A travel-size version of our best-selling Flat-top Kabuki brush, perfect for on-the-go touch ups.

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  • Sale! authentic beauty concept flawless primerFlawless Primer spray – FlawlessPrimer-e1721319670371

    Flawless Primer spray

    Original price was: £30.80.Current price is: £26.00.

    Free from PVP/VA, but instead: modified biodegradable potato starch. Also free from silicones
    It’s a fluid prep mist with blow-dry protection
    It creates the perfect base for any hairstyle: It gives subtle control combined with light conditioning for surface smoothness
    With heat protection up to 230°
    Coconut Oil and Jojoba Oil in combination with a cationic polymer support manageability and lasting care effects.

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  • Full Cover Camouflage Brush #110 – pdp_hero_110_full_coverage_camouflage

    Full Cover Camouflage Brush #110

    £30.00

    Maximum coverage with an invisible finish, achieve perfect precision and flawless blending with this Full Coverage Camouflage brush.

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  • Gentle Makeup Remover Wipes – pdp_hero_gentle_makeup_remover_wipes

    Gentle Makeup Remover Wipes

    £26.00

    Biodegradable, micellar water-based gentle makeup remover wipes to cleanse and purify skin, loaded with antioxidant skincare benefits to refresh and replenish.

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  • Sale! authentic beauty concept Glow Cleanser for coloured hairGlow Limited Edition Set – ABC-Glow-Cleanser-and-conditioner-features-e1721320085359

    Glow Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, silicones & parabens
    It’s a cleanser that preserves the colour
    It preserves the colour, moisturises and seals the cuticle
    Glow Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The efficacy of Cationic Guar improves the ease of combing and helps to leave the hair soft and shiny.

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  • Sale! authentic beauty concept Glow Conditioner for coloured hairauthentic beauty concept Glow Conditioner for coloured hair in shower

    Glow Conditioner

    Original price was: £33.35.Current price is: £26.00.

    Free from parabens & silicones
    It’s a conditioner that preserves the colour and helps to moisturize the coloured hair
    It preserves the colour and moisturises the coloured hair
    Glow Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Glyceryl Stearate adds a soft and smooth product appearance.

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  • Sale! screenshot 2025 09 05 at 17.19.14screenshot 2025 09 05 at 17.19.42

    Glow Limited Edition Gift Set

    Original price was: £60.15.Current price is: £52.00.

    Discover the new Authentic Beauty Concept Gift Set. 

    Premium gift tin box with a vibrant design by WOUF, featuring Glow Cleanser, Conditioner duo & Scrunchie.

    The set contains

    1x Authentic Beauty Concept Glow Cleanser 300 ml and

    1x Authentic Beauty Concept Glow Conditioner 250 ml.

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  • Sale! authentic beauty concept Glow Mask for coloured hairauthentic beauty concept Glow Mask for coloured hair

    Glow Mask

    Original price was: £42.85.Current price is: £34.00.

    Free from parabens & silicones
    It’s an intense mask preserving coloured hair from root to tip
    Preserves the colour, moisturises and nourishes the hair from root to tip for a beautiful hair surface
    Behenoyl PG-Trimonium Chloride takes away the fly-aways.

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  • Sale! Glow Spray Serum – authentic-beauty-concept-glow-spray-serum-200ml-3Glow Spray Serum – authentic-beauty-concept-glow-spray-serum-200ml-1

    Glow Spray Serum

    Original price was: £42.75.Current price is: £36.00.

    It’s a multi-benefit sprayable hair serum:

    Free from parabens & silicones
    It’s a multi-benefit sprayable serum
    It preserves coloured hair and enhances colour longevity
    With heat protection up to 230°C
    Provides intense shine and protects hair from negative effects of UV-exposure
    This serum with a UV-Protection Booster shields hair from damage caused by sun exposure. It’s enriched with Deep Sea Water Ferment and Ruby Algae, known for reinforcing the hair fibre and protecting hair against pollution.

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  • Glow Up Highlighter – 70023e2bedd49fbd5e1169b609d925f2-imageGlow Up Highlighter – glow_up_highlighter_stick_stylized1

    Glow Up Highlighter

    £38.00

    Ultra-sheer, dewy highlighting balm, loaded with skin-nourishing vitamins and hydrating hyaluronic acid, for a naturally luminous, radiant glow.

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  • GLOWWA Hair Food – glowwa-hair-vitaminsGLOWWA Hair Food – b42b60_f620b4bab6a9447ca86c967915ef17ecmv2

    GLOWWA Hair Food

    £34.99

    Results Driven Hair Nutrition

    Thinning hair or poor hair growth?

    GLOWWA- Hair Food has got you covered!
    The award-winning HAIR FOOD™️ promotes healthy hair growth from the inside out.

    HAIR FOOD™️ is a results-driven, vegan-friendly hair supplement that is trusted by hair professionals worldwide.

    WINNER ‘BEST HAIR SUPPLEMENT’ – PURE GLOBAL BEAUTY AWARDS 2022

    60 Capsules = One Month Supply

    ** Free Christmas Cracker Box while stocks last **

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  • GLOWWA Hair Food 3 Month Supply – 3-tubs_800compGLOWWA Hair Food 3 Month Supply – Glowwa-casefree

    GLOWWA Hair Food 3 Month Supply

    £94.99

    Results Driven Hair Nutrition for 3 Months !

    Thinning hair or poor hair growth?

    GLOWWA- Hair Food has got you covered!
    The award-winning HAIR FOOD™️ promotes healthy hair growth from the inside out.

    HAIR FOOD™️ is a results-driven, vegan-friendly hair supplement that is trusted by hair professionals worldwide.

    WINNER ‘BEST HAIR SUPPLEMENT’ – PURE GLOBAL BEAUTY AWARDS 2022

    60 Capsules = One Month Supply

    ** Free Cosmetics Case while stocks last **

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  • GLOWWA Hair Food 6 Month Supply – 6tubs800-compGLOWWA Hair Food – b42b60_f620b4bab6a9447ca86c967915ef17ecmv2

    GLOWWA Hair Food 6 Month Supply

    £189.98

    Results Driven Hair Nutrition for 6 Months !

    Thinning hair or poor hair growth?

    GLOWWA- Hair Food has got you covered!
    The award-winning HAIR FOOD™️ promotes healthy hair growth from the inside out.

    HAIR FOOD™️ is a results-driven, vegan-friendly hair supplement that is trusted by hair professionals worldwide.

    WINNER ‘BEST HAIR SUPPLEMENT’ – PURE GLOBAL BEAUTY AWARDS 2022

    60 Capsules = One Month Supply

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