Mattifying Primer
£44.00Weightless and instantly mattifying, this shine-controlling makeup primer preps and balances skin with niacinamide and caffeine, creating a velvet matte finish, for smooth foundation application and extended weartime.
For 10% off first order use WELCOME10
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Weightless and instantly mattifying, this shine-controlling makeup primer preps and balances skin with niacinamide and caffeine, creating a velvet matte finish, for smooth foundation application and extended weartime.
Enhance your self-care routine with the luxurious Authentic Beauty Concept Memento Candles. Crafted with vegan soy wax, these candles are perfect for relaxation, mindfulness, and creating a calming home ambience.
Available in five indulgent scents.
Light up and unwind with the soothing scents of Authentic Beauty Concept.
Free from artificial waxes, colorants and silicones
It’s a very fine volumizing powder providing root-lift & soft grip
It adds instant lived-in volume and movement while providing root-lift and soft grip for dry texture effects and slightly tousled finishes. The formula leaves hair without an unpleasant rough feeling and supports shape and separation.
Silica and a large quantity of Fairtrade® Tapioca Starch are supporting volume and grip.
Free from silicones & colorourants
It’s a non-overburdening salt spray for loose textured waves
It provides a lightweight, non-crunchy and touchable hair feel for beautiful tousled mermaid texture without unpleasant stiffness.
With heat protection up to 230°C
Created with the right balance of salt, this formula gives effortless beach waves without drying out the hair structure.
Hydrate and moisturize skin without weighing it down with this purifying and mattifying next-generation moisturizer. Powered by hyaluronic acid, barrier-boosting probiotics, and microsponge technology for a balanced complexion and healthy microbiome.
Correct and conceal any tone or textural concerns with this effortless, versatile oil-free concealer. Soothing and protecting skin with anti-aging antioxidants, this buildable formulation offers a skin-finish effect.
Correct, prime, and protect skin with the 4-in-1 Oil-Free Tinted Primer SPF 30. Sheer coverage, primer, and broad-spectrum sunscreen, it evens, smooths, and shields for a filter-like skin finish.
Eliminate shine and extend the wear of your makeup with this translucent, talc-free, mineral setting powder. Infused with antioxidant-protection, it mattifies and blurs any imperfections for a flawless finish.
Refine, exfoliate, and repair as you cleanse, with this creamy cleanser, powered by anti-aging plant stem cells, papaya enzymes, and potent peptides, for a smoother start to your skincare ritual.
A super lightweight age-defying eye serum treatment, it targets the appearance of fine lines, dark circles, and puffiness. Firming, hydrating, and protecting with plant stem cells, peptides, and marine extracts it delivers an instant lifted effect and boosted brightness.
Formerly Corrective Soothing Serum. Revitalize and strengthen skin with this calming serum. Powered by skin-nurturing ingredients including aloe vera and olive fruit and sunflower seed oils, it softens and soothes, enhancing moisture for a reinvigorated radiance.
Formerly Balancing Moisture Remedy. Soothing and hydrating, diminishing hyperpigmentation, and providing antioxidant protection, this restorative moisturizer features an elevated blend of botanicals and aloe vera for a comforted, calmed complexion.
Formerly Gentle Enzyme Exfoliant. Supporting skin’s natural exfoliation, while conditioning and hydrating, this fruit acid and enzyme-infused treatment mask smooths, softens, and soothes skin, for reenergized renewal.
Formerly Calming Flower Mist. Calm and quench any reactive skin moments, while boosting moisture levels and toning skin with this nourishing flower-infused mist, powered by skin-soothing rose water and chamomile.
Available from September 2024, Authentic Beauty Concept’s latest innovation in hairstyling is the new Pliable Styling Paste. Designed for session stylists and salon stylists alike to create reworkable looks, the new must-have styling paste delivers defined-yet-light control. Ideal for short and mid-length styles, for men and women, the new Pliable Styling Paste is non-greasy and allows you to rework looks, whether smooth or more textured with an authentic finish.
For medium, workable hold and texture
Gives a natural, semi-matte finish
Provides thicker hair feel
Ideal for short & medium length hair
Free from silicones, parabens and mineral oils
The formula with COSMOS-certified Zea Mays (Corn) Starch provides a creamy, easily re-workable consistency and a powdery hair feel
Line, define, and blend your eyeliner with this talc-free antioxidant mineral eye pencil. A silky, pigment-rich precision liner, it comes with an artist’s blending point for endless effects.
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