• Sale! Gritty Wax Paste – ABC-Gritty-wwax-pasteauthentic beauty concept Gritty Wax Paste

    Gritty Wax Paste

    Original price was: £28.60.Current price is: £22.00.

    Free from artificial waxes like Microcrystalline Wax, Petrolatum, silicones or paraffin oils
    It’s a wax paste with longlasting strong hold & semi-matte finish
    It creates strong hold, long lasting style control, dry texture effects and a slightly tousled, semi-matte finish. Furthermore, it supports shape and separation featuring the natural mineral Kaolin for a gritty effect.
    Created with a combination of Sunflower Wax, Olive Oiland Sal Tree Extract as well as Ricinus Oil, Carnauba Waxand an ECOCERT® emollient.

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  • Sale! HA-Revive Hyaluronic Hydrator 50 ml – pdp_hero_ha-revive_hyaluronic_hydratorHA-Revive Hyaluronic Hydrator 50 ml – ha-revive-hydrator

    HA-Revive Hyaluronic Hydrator 50 ml

    Original price was: £84.00.Current price is: £67.20.

    Formerly Phyto-Active Light Moisture. This active age-defying moisturizer restores skin’s suppleness and vitality, with hyaluronic acid and plant stem cells delivering weightless hydration for a plumped, smoothed glow.

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  • Sale! HA-Revive Hyaluronic Mist 118 ml – pdp_hero_ha-revive_hyaluronic_mist_fka_5795a656-a7ea-49f5-bd7e-eb3cb9fd8bd0HA-Revive Hyaluronic Mist 118 ml – ha-revive-hyaluronic-mist_stylized2

    HA-Revive Hyaluronic Mist 118 ml

    Original price was: £46.00.Current price is: £36.80.

    Formerly Phyto-Active Toning Mist. Hydrate and nourish dry or dehydrated skin moments, while helping prevent further moisture loss with this quenching botanical-infused mist. Powered by hyaluronic acid and coconut water, for a refreshing, toning spritz.

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  • Sale! Hand & Hair Light Cream – ABC-Hand-Hair-Creamauthentic beauty concept Hand & Hair Light Cream

    Hand & Hair Light Cream

    Original price was: £26.35.Current price is: £22.00.

    Free from parabens & silicones
    It’s a light cream that nourishes and protects skin & hair
    It has a ‘barely-there’ texture and absorbs instantly
    It gives a smooth feeling on damp or dry hair.
    It can also be massaged into skin for a calming hand massage.
    The formula with Bakuchiol is lightweight with a ‘barely-there’ texture. It nourishes and protects skin and hair, for hairdresser-proven, beautifully touchable results.

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  • HD Mineral Foundation Stick – 82a2f44a96a65b0e9289fe3951f5d813-imageHD Mineral Foundation Stick – hdmf-5

    HD Mineral Foundation Stick

    £54.00

    A 4-in-1 cream foundation stick providing buildable coverage, for a natural, all-day radiance. Longwearing mineral makeup infused with hyaluronic acid and antioxidants, use as a foundation, concealer, contour, and highlighter.

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  • Sale! Hydra-Bright AHA Glow Mask – Hydra-BrightAHAGlowMask_noshadow_2-scaled-1Hydra-Bright AHA Glow Mask – hydra-bright-aha-glow-mask-stylized

    Hydra-Bright AHA Glow Mask

    Original price was: £68.00.Current price is: £54.40.

    Treat skin to a glow-boosting treatment with this brightening mask. Powered by vegan lactic acid, licorice, and vitamin E it evens out skin tone, smooths, and softens skin for a refreshed radiance.

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  • Sale! Hydra-Bright Eye Cream – Hydra-BrightEyeCream_noshadow_2-scaled-1Hydra-Bright Eye Cream – hydra-bright-eye-cream-stylized

    Hydra-Bright Eye Cream

    Original price was: £54.00.Current price is: £43.20.

    Instantly illuminate your eye area with this 2% vitamin C and vegan lactic acid-powered brightening eye cream. Targeting dullness and dark circles, it protects against aging blue light damage.

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  • Sale! Hydra-Bright Polishing Cleanser 42 g – pdp_hero_hydra-bright_polishing_cleanser_fkaHydra-Bright Polishing Cleanser 42 g – hydra-bright-polishing-cleanser-stylized-small

    Hydra-Bright Polishing Cleanser 42 g

    Original price was: £54.00.Current price is: £43.20.

    Targeting texture and tone, this polishing foam cleanser brightens and smooths. Powered by salicylic acid, eco-friendly jojoba beads, and botanical brighteners, its dual action exfoliation reveals your most refreshed radiance and complexion clarity.

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  • Sale! Hydra-Bright Vitamin C Drops 30ml – pdp_hero_hydra-bright_vitamin_c_drops_fka_d0abb67e-cc8c-449d-8017-0322b4b55f14Hydra-Bright Vitamin C Drops 30ml – hydra-bright-vitamin-c-drops-stylized_8d39733a-5e2e-49a7-b5c4-5daceebc6194

    Hydra-Bright Vitamin C Drops 30ml

    Original price was: £134.00.Current price is: £117.00.

    Formerly Daily Power C+. Fight premature aging and daily environmental and blue light damage with this supercharged brightening vitamin C serum. Powered by 20% vitamin C, kakadu plum, and multi-peptides, it plumps and lifts, boosting your daily glow.

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  • Sale! Hydrate CleanserHydrate Limited Edition Set – ABC-Hydrate-cleanse-and-condition-features-e1714725059756

    Hydrate Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a transparent cleanser that moisturizes normal to dry or curly hair
    It moisturises normal to dry or curly hair and brings back elasticity and bounce
    Hydrate Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Sodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam.

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  • Sale! Hydrate Conditioner

    Hydrate Conditioner

    Original price was: £33.35.Current price is: £26.00.

    Free from parabens & silicones
    It’s a conditioner that moisturizes normal to dry or curly hair
    It moisturises normal to dry or curly hair and brings back elasticity & bounciness
    Hydrate Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Allow the daily luxury to enjoy healthy looking hair.

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  • Sale! Hydrate Curl EnhancerHydrate Curl Enhancer – ABC_Sep22_Textured_Hair_055png_bf4bd722-369b-4004-b599-106fcae11215_600x

    Hydrate Curl Enhancer

    Original price was: £39.15.Current price is: £36.00.

    It’s a lightweight leave-in gel with flexible hold which enhances curl definition, reduces frizz, and provides humidity protection.

    Free from parabens & silicones
    It’s a curl definer with no crunch effect
    Helps protect hair from humidity impact
    Deeply hydrating the hair
    The nourishing formula provides medium hold for waves, curls and coils.

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  • Sale! Hydrate Intense Treatment – ABC-Hydrate-intence-cropHydrate Intense Treatment – ABC_Sep22_Hyd_Intense_TRT_027png_600x

    Hydrate Intense Treatment

    Original price was: £42.55.Current price is: £36.00.

    It’s an intensely hydrating treatment mask that increases manageability and enhances natural shine.
    Free from parabens & silicones
    It’s an intense nourishment
    Enhances the natural shine
    Reduces frizz and defines curls
    The rich formula deeply moisturizes and increases manageability, leaving the hair lightweight and silky-soft.

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  • Sale! screenshot 2025 09 05 at 17.32.17screenshot 2025 09 05 at 17.19.42

    Hydrate Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £52.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Hydrate Cleanser 300 ml and

    1x Authentic Beauty Concept Hydrate Conditioner 250 ml.

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  • Sale! Hydrate Lotion – ABC-Hydrate-lotionHydrate Lotion – ABC-Hydrate-lotion-features

    Hydrate Lotion

    Original price was: £31.60.Current price is: £28.00.

    Free from parabens & silicones
    It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable
    It helps fight frizz and leaves the hair supple & manageable while it protects the hair from blow-dry damage and improves the combability
    Phenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens.

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  • Sale! Hydrate Mask

    Hydrate Mask

    Original price was: £42.95.Current price is: £36.00.

    Free from parabens & silicones
    It’s an intense, yet lightweight treatment mask
    The intense, yet lightweight treatment moisturises normal to dry or curly hair and brings back elasticity & bounciness and shine
    Behenoyl PG-Trimonium Chloride detangles the hair.

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