Mattifying Primer
£44.00Weightless and instantly mattifying, this shine-controlling makeup primer preps and balances skin with niacinamide and caffeine, creating a velvet matte finish, for smooth foundation application and extended weartime.
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Weightless and instantly mattifying, this shine-controlling makeup primer preps and balances skin with niacinamide and caffeine, creating a velvet matte finish, for smooth foundation application and extended weartime.


Enhance your self-care routine with the luxurious Authentic Beauty Concept Memento Candles. Crafted with vegan soy wax, these candles are perfect for relaxation, mindfulness, and creating a calming home ambience.
Available in five indulgent scents.
Light up and unwind with the soothing scents of Authentic Beauty Concept.


A luxurious multi-purpose hair and skin oil designed to deeply nourish while delivering glass-like shine and heat protection up to 230°C. Formulated with Cacay Oil and Babassu Oil, this fast-absorbing oil softens hair, hydrates skin and leaves a radiant holiday-inspired fragrance. Perfect for medium to coarse hair textures seeking silky smoothness and deep nourishment.


A lightweight volumizing powder spray that instantly lifts roots and adds movement to hair. Enriched with Silica and Fairtrade® Tapioca Starch, this fine-textured spray provides soft grip and tousled volume for a natural, lived-in finish, suitable for all hair lengths.


Create effortless beachy waves and natural texture with this lightweight sea salt spray. Designed to deliver soft, tousled styles without crunch or dryness, the formula enhances natural movement while protecting hair from heat up to 230°C.


Eliminate shine and extend the wear of your makeup with this translucent, talc-free, mineral setting powder. Infused with antioxidant-protection, it mattifies and blurs any imperfections for a flawless finish.

Designed for applying eyeliner and Eye Shadow near the lashline, also blends and contours to create a smokey effect.


Refine, exfoliate, and repair as you cleanse, with this creamy cleanser, powered by anti-aging plant stem cells, papaya enzymes, and potent peptides, for a smoother start to your skincare ritual.


Formerly Corrective Soothing Serum. Revitalize and strengthen skin with this calming serum. Powered by skin-nurturing ingredients including aloe vera and olive fruit and sunflower seed oils, it softens and soothes, enhancing moisture for a reinvigorated radiance.


Formerly Balancing Moisture Remedy. Soothing and hydrating, diminishing hyperpigmentation, and providing antioxidant protection, this restorative moisturizer features an elevated blend of botanicals and aloe vera for a comforted, calmed complexion.


Formerly Gentle Enzyme Exfoliant. Supporting skin’s natural exfoliation, while conditioning and hydrating, this fruit acid and enzyme-infused treatment mask smooths, softens, and soothes skin, for reenergized renewal.


Formerly Calming Flower Mist. Calm and quench any reactive skin moments, while boosting moisture levels and toning skin with this nourishing flower-infused mist, powered by skin-soothing rose water and chamomile.


Create natural, textured styles with Pliable Styling Paste, a professional medium hold hair paste designed for short to mid-length hair. This lightweight, non-greasy styling paste delivers flexible control, semi-matte texture and thicker hair feel while allowing styles to be easily reworked throughout the day.

A versatile powder blush brush, perfect for adding light shading and a color wash to cheeks.

Perfect your powder makeup application with this Powder Perfector brush, for use on face and body.


A longwearing and smudge-proof eyebrow pen, redefine and balance your brows with this high-precision liner and shaping spoolie brush duo.
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