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  • Sale! Airy Texture Spray It’s a dry texturizing spray to add volume & textureAiry Texture Spray – ABC-Airy-Texture-spray-before-e1721310199370

    Airy Texture Spray

    Original price was: £30.80.Current price is: £26.00.

    Free from artificial waxes, colorants and silicones
    It’s a dry texturizing spray to add volume & texture
    It gives crafted hair textures and provides laid-back,pliable volume. Hair feels fuller while it stays manageable.
    With heat protection up to 230°C
    The formula combines Bamboo Cellulose, modifiedRice Starch and Fairtrade® Tapioca Starch with VP/VACopolymer to create the extra dry texturizing effect.

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  • Sale! Amplify Cleanser – ABC-Amplify-Cleanser-300ml-square-e1714732329192Authentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Amplify Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants & parabens
    It’s a lightweight cleanser that adds volume & boosts body for fuller hair feel
    It boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel
    Amplify Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Green tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser.

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  • Sale! Amplify ConditionerAuthentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Amplify Conditioner

    Original price was: £33.35.Current price is: £24.00.

    Free from parabens & silicones
    It’s a lightweight gel conditioner that boosts volume & body for a thicker hair feel
    It leaves the hair manageable, boosts body and volume for a thicker hair feel

    Hydroxyethylcellulose, a gelling and thickening agent, supports the lightweight, transparent gel consistency.

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  • Sale! Authentic Beauty Concept Amplify Mousse for fine hairAuthentic Beauty Concept Amplify Mousse

    Amplify Mousse

    Original price was: £30.80.Current price is: £26.00.

    Free from conventional artificial film forming polymers and silicones
    It´s a lightweight, medium hold mousse that boosts body & volume
    It adds light grip to the hair, but leaves it manageable with a natural hair feel while it protects against blow-dry damage
    With heat protection up to 230°
    Coconut Oil and Jojoba Oil in combination with a cationic polymer support manageability and lasting care effects. Furthermore, it contains a modified biodegradable potato starch. *This product contains Chitosan. We are aware that this is not vegan, but we’ll exchange Chitosan asap.

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  • Sale! Authentic Beauty Concept Amplify Spray ConditionerAuthentic Beauty Concept Amplify Scent

    Amplify Spray Conditioner

    Original price was: £34.40.Current price is: £28.00.

    Free from parabens & silicones
    It’s a lightweight leave-in spray conditioner that detangles fine hair
    It moisturises and detangles fine hair on a daily basis
    The formula with Panthenol and rice extract brings the hair back to an optimal moisture level.

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  • Sale! Authentic Beauty Concept Bare Cleanser for delicate scalpAuthentic Beauty Concept Bare Cleanser for delicate scalp

    Bare Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, silicones & PEG
    It’s an unscented transparent cleanser that protect the natural barrier of the scalp
    It gently cleanses all hair and scalp types from build – up
    It helps to protect the natural barrier of the scalp
    The formula with Spirulina Extract helps to moisturize stressed hair and scalp. Allergy-friendly, ECARF certified.

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  • Body Goals Total Volume Foam – body-goals-Body Goals Total Volume Foam – body-goalsduo

    Body Goals Total Volume Foam

    £18.95

    Achieve maximum volume and body with GHD Body Goals – Total Volume Foam.

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  • Bodyguard- Heat Protect Spray – bodyguard-Bodyguard- Heat Protect Spray – ghd-bodyguard-heat-protect-spray-e1714733353498

    Bodyguard- Heat Protect Spray

    £18.95

    Introducing ghd’s new heat protecting styling #1 best seller, bodyguard – heat protect spray.

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  • Sale! Cosmic Blow-Dry Jelly – ARKIV_ABC_Blow_Dry_Jelly_100Cosmic Blow-Dry Jelly – 12_Feb_Cosmic_Blow_Dry_Jelly_C01800

    Cosmic Blow-Dry Jelly

    Original price was: £30.80.Current price is: £24.00.

    Versatile styling jelly with Acai Oil for light blow-dry hold or sleek wet-look styles.

    Provides heat protection up to 230°C, frizz control, and shine.

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  • Sale! ghd Chronos Max Hair Straightener – 5056668008754-e1738587075366ghd Chronos Hair Straightener – ghd-chronos-styler-black-1

    ghd Chronos Hair Straightener

    Original price was: £289.00.Current price is: £250.00.

    Introducing ghd’s professional HD motion-responsiveâ„¢ styler, ghd chronos; 2x more responsive³ for ultra-fast personalised styling that transforms your hair in one stroke, that’s suitable for all hair types. (26mm Plate)

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  • ghd Style Gift Set - in Icy Blue – Xmas24_DigitalOnWhite_LE_StyleGiftSetWithPackaging_HR_RGB_OW_1x1_NoExpiry-1ghd Style Gift Set - in Icy Blue – Xmas24_SocialLifestyle_LEaccessories_HR_JPG_1x1_Exp1025-1

    ghd Style Gift Set – in Icy Blue

    £25.00

    Good things DO come in small packages.

    ghd bodyguard heat protect spray – for all hair types, providing an invisible barrier against everyday heat damage.

    Limited edition claw clip in icy blue, all neatly packed in a crisp crystal blue wash bag

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  • Sale! ghd Volume Forever Volumizing Blowdry Cream – 5060777129576ghd Volume Forever Volumizing Blowdry Cream – 5060777129576_1

    ghd Volume Forever Volumizing Blowdry Cream

    Original price was: £24.00.Current price is: £18.00.

    New ghd Volume Forever – Volumizing blowdry cream
    Up to 4x more volume¹ for 24-hour salon blow dries.

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  • Sale! Hydrate Curl EnhancerHydrate Curl Enhancer – ABC_Sep22_Textured_Hair_055png_bf4bd722-369b-4004-b599-106fcae11215_600x

    Hydrate Curl Enhancer

    Original price was: £39.15.Current price is: £36.00.

    It’s a lightweight leave-in gel with flexible hold which enhances curl definition, reduces frizz, and provides humidity protection.

    Free from parabens & silicones
    It’s a curl definer with no crunch effect
    Helps protect hair from humidity impact
    Deeply hydrating the hair
    The nourishing formula provides medium hold for waves, curls and coils.

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  • Sale! K18 DAMAGE SHIELD pH protective conditioner – UK200048603_K18K18 DAMAGE SHIELD pH protective conditioner – UK200048603_K18_2

    K18 DAMAGE SHIELD pH protective conditioner

    Original price was: £39.00.Current price is: £28.00.

    Smoothing conditioner detangles + protects from daily damage

    A nourishing, protective conditioner that helps shield hair from daily damage to help maintain hair health and improve smoothness and shine. Engineered to weightlessly soften and detangle while the K18PEPTIDEâ„¢ helps replenish hair during washing.

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  • Sale! K18 DAMAGE SHIELD pH protective shampoo – UK200048602_K18K18 DAMAGE SHIELD pH protective shampoo – UK200048602_K18_2

    K18 DAMAGE SHIELD pH protective shampoo

    Original price was: £39.00.Current price is: £28.00.

    A colour-safe, protective shampoo to maintain hair health + strength
    A colour-safe, pH-optimized shampoo with the patented K18PEPTIDEâ„¢ to effectively cleanse while maintaining hair health and protecting hair from damage. pH-optimized formula helps reduce excess swelling of the hair cuticle during washing to help prevent frizz, preserve colour, and enhance shine. Scalp microbiome-friendly and gentle enough to use every time you cleanse.

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  • NEWscreenshot 2025 09 30 at 17.51.30screenshot 2025 09 30 at 17.52.06

    NEW GHD STYLE GIFT SET IN CHERRY CHIC WITH HAIR CLIP

    £25.00

    Indulge in a suite-worthy styling experience with the ghd Style Gift Set from our Cherry Chic collection — a celebration of timeless glamour wrapped in rich, opulent tones. Inspired by the elegance of a five-star retreat, this edit is your seasonal must-have for effortless luxury and polished perfection.

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