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  • Sale!

    Hydrate Cleanser

    Original price was: £27.75.Current price is: £27.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a transparent cleanser that moisturizes normal to dry or curly hair
    It moisturises normal to dry or curly hair and brings back elasticity and bounce
    Hydrate Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Sodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam.

  • Sale!

    Hydrate Conditioner

    Original price was: £32.40.Current price is: £30.00.

    Free from parabens & silicones
    It’s a conditioner that moisturizes normal to dry or curly hair
    It moisturises normal to dry or curly hair and brings back elasticity & bounciness
    Hydrate Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Allow the daily luxury to enjoy healthy looking hair.

  • Sale! A tube of "Hydrate Lotion" against a white background, labeled for dry hair and skin, emphasizing natural ingredients, vegan formula, and free from silicones, parabens

    Hydrate Lotion

    Original price was: £29.80.Current price is: £28.00.

    Free from parabens & silicones
    It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable
    It helps fight frizz and leaves the hair supple & manageable while it protects the hair from blow-dry damage and improves the combability
    Phenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens.

  • Sale!

    Hydrate Mask

    Original price was: £40.50.Current price is: £40.00.

    Free from parabens & silicones
    It’s an intense, yet lightweight treatment mask
    The intense, yet lightweight treatment moisturises normal to dry or curly hair and brings back elasticity & bounciness and shine
    Behenoyl PG-Trimonium Chloride detangles the hair.

  • Sale!

    Hydrate Spray Conditioner

    Original price was: £32.40.Current price is: £30.00.

    Free from parabens & silicones
    It’s a leave-in spray conditioner that moisturises
    It moisturises normal to dry or curly hair and brings back elasticity & bounciness
    The formula with Panthenol adds shine while it helps to detangle.

  • Sale!

    Replenish Balm

    Original price was: £29.80.Current price is: £28.00.

    Free from parabens & silicones
    It’s a protective balm that strengthens damaged hair & protects from blow-dry damage
    It strengthens damaged hair and leaves the hair soft and manageable while it protects from blow-dry damage
    Dicaprylyl Carbonate is a plant-derived oil to beautify the hair.

  • Sale!

    Replenish Cleanser

    Original price was: £27.75.Current price is: £27.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a nourishing cleanser that cleanses damaged & treated hair
    It cleanses treated, damaged or fragile hair and strengthens the hair fibre
    Replenish Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The formula with Hydrolyzed Soy Protein smoothens the hair fibre.