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  • Sale! A tall, white bottle of authentic beauty concept Amplify Cleanser for hair. The label is green with white text detailing the product ingredients and claims, including being free from sulfates and silicones.Authentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Amplify Cleanser

    Original price was: £27.75.Current price is: £27.00.

    Free from sulfate surfactants & parabens
    It’s a lightweight cleanser that adds volume & boosts body for fuller hair feel
    It boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel
    Amplify Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Green tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser.

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  • Sale! Authentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Amplify Conditioner

    Original price was: £32.40.Current price is: £30.00.

    Free from parabens & silicones
    It’s a lightweight gel conditioner that boosts volume & body for a thicker hair feel
    It leaves the hair manageable, boosts body and volume for a thicker hair feel

    Hydroxyethylcellulose, a gelling and thickening agent, supports the lightweight, transparent gel consistency.

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  • Sale! Authentic Beauty Concept Amplify Mousse for fine hairAuthentic Beauty Concept Amplify Mousse

    Amplify Mousse

    Original price was: £29.80.Current price is: £26.00.

    Free from conventional artificial film forming polymers and silicones
    It´s a lightweight, medium hold mousse that boosts body & volume
    It adds light grip to the hair, but leaves it manageable with a natural hair feel while it protects against blow-dry damage
    With heat protection up to 230°
    Coconut Oil and Jojoba Oil in combination with a cationic polymer support manageability and lasting care effects. Furthermore, it contains a modified biodegradable potato starch. *This product contains Chitosan. We are aware that this is not vegan, but we’ll exchange Chitosan asap.

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  • Sale! Authentic Beauty Concept Amplify Spray ConditionerAuthentic Beauty Concept Amplify Scent

    Amplify Spray Conditioner

    Original price was: £32.40.Current price is: £30.00.

    Free from parabens & silicones
    It’s a lightweight leave-in spray conditioner that detangles fine hair
    It moisturises and detangles fine hair on a daily basis
    The formula with Panthenol and rice extract brings the hair back to an optimal moisture level.

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  • Sale!

    Hydrate Cleanser

    Original price was: £27.75.Current price is: £27.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a transparent cleanser that moisturizes normal to dry or curly hair
    It moisturises normal to dry or curly hair and brings back elasticity and bounce
    Hydrate Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Sodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam.

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  • Sale!

    Hydrate Conditioner

    Original price was: £32.40.Current price is: £30.00.

    Free from parabens & silicones
    It’s a conditioner that moisturizes normal to dry or curly hair
    It moisturises normal to dry or curly hair and brings back elasticity & bounciness
    Hydrate Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Allow the daily luxury to enjoy healthy looking hair.

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  • Sale! Three Hydrate Curl Enhancer are displayed on a curved platform: a hydrate curl enhancer jar, a spray bottle, and a tube, arranged from left to right, against a neutral background.

    Hydrate Curl Enhancer

    Original price was: £37.60.Current price is: £35.00.

    It’s a lightweight leave-in gel with flexible hold which enhances curl definition, reduces frizz, and provides humidity protection.

    Free from parabens & silicones
    It’s a curl definer with no crunch effect
    Helps protect hair from humidity impact
    Deeply hydrating the hair
    The nourishing formula provides medium hold for waves, curls and coils.

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  • Sale! A tube of "Hydrate Lotion" against a white background, labeled for dry hair and skin, emphasizing natural ingredients, vegan formula, and free from silicones, parabens

    Hydrate Lotion

    Original price was: £29.80.Current price is: £28.00.

    Free from parabens & silicones
    It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable
    It helps fight frizz and leaves the hair supple & manageable while it protects the hair from blow-dry damage and improves the combability
    Phenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens.

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  • Sale!

    Hydrate Mask

    Original price was: £40.50.Current price is: £40.00.

    Free from parabens & silicones
    It’s an intense, yet lightweight treatment mask
    The intense, yet lightweight treatment moisturises normal to dry or curly hair and brings back elasticity & bounciness and shine
    Behenoyl PG-Trimonium Chloride detangles the hair.

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  • Sale!

    Hydrate Smoothing Serum

    Original price was: £37.60.Current price is: £35.00.

    It’s a deeply moisturising water-based serum that defines and smooths hair to reduce frizz.
    Free from parabens & silicones
    It’s a lightweight serum
    Reduces frizz & smoothens hair surface
    For soft curl definition
    The water-based formula enhances the natural hair texture without creating build-up or overburdening the hair.

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  • Sale!

    Hydrate Spray Conditioner

    Original price was: £32.40.Current price is: £30.00.

    Free from parabens & silicones
    It’s a leave-in spray conditioner that moisturises
    It moisturises normal to dry or curly hair and brings back elasticity & bounciness
    The formula with Panthenol adds shine while it helps to detangle.

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