Body Goals Total Volume Foam
£18.95Achieve maximum volume and body with GHD Body Goals – Total Volume Foam.
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Sale!
Curls Gone Wild
Original price was: £24.00.£22.00Current price is: £22.00.2-in-1 prep & finish spray for long-lasting, buildable texture.
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Curly Ever After- Curl Hold Spray
£18.95Curl Ever After Curl Hold Spray with Heat Protection System
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Sale!
ghd Chronos Max Hair Straightener
Original price was: £299.00.£289.00Current price is: £289.00.Introducing the ghd Chronos Max™, professional HD motion-responsive™ wide plate styler, designed for high-definition styling that’s 2x more responsive⁴
- 85% larger plates¹ ( 43mm Plate)
- 3x faster² one stroke styling for HD results that last 24hrs³
- no extreme heat damage¹⁰
Select options This product has multiple variants. The options may be chosen on the product page -
ghd Max Hair Straightener Gift Set
£219.00Styling in half the time¹. Ideal for straightening long, thick and curly hair with 80% more shine² – Includes exclusive accessories (worth £47.95)
Includes a ghd heat-resistant bag⁵ and the ghd all-rounder paddle brush
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Sale!
ghd Max Styler
Original price was: £209.00.£172.00Current price is: £172.00.A wide-plate styler with dual-zone technology for consistent heat distribution, perfect for long, thick or curly hair.
Style long, thick or curly hair in half the time* with the new ghd max styler – featuring 70% larger plates** to ensure perfectly sleek results from root to tip. -
Sale!
Hydrate Cleanser
Original price was: £28.60.£24.00Current price is: £24.00.Free from sulfate surfactants, parabens & silicones
It’s a transparent cleanser that moisturizes normal to dry or curly hair
It moisturises normal to dry or curly hair and brings back elasticity and bounce
Hydrate Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Sodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam. -
Sale!
Hydrate Conditioner
Original price was: £33.35.£26.00Current price is: £26.00.Free from parabens & silicones
It’s a conditioner that moisturizes normal to dry or curly hair
It moisturises normal to dry or curly hair and brings back elasticity & bounciness
Hydrate Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Allow the daily luxury to enjoy healthy looking hair. -
Sale!
Hydrate Curl Enhancer
Original price was: £39.15.£36.00Current price is: £36.00.It’s a lightweight leave-in gel with flexible hold which enhances curl definition, reduces frizz, and provides humidity protection.
Free from parabens & silicones
It’s a curl definer with no crunch effect
Helps protect hair from humidity impact
Deeply hydrating the hair
The nourishing formula provides medium hold for waves, curls and coils. -
Sale!
Hydrate Intense Treatment
Original price was: £42.55.£36.00Current price is: £36.00.It’s an intensely hydrating treatment mask that increases manageability and enhances natural shine.
Free from parabens & silicones
It’s an intense nourishment
Enhances the natural shine
Reduces frizz and defines curls
The rich formula deeply moisturizes and increases manageability, leaving the hair lightweight and silky-soft. -
Sale!
Hydrate Lotion
Original price was: £31.60.£28.00Current price is: £28.00.Free from parabens & silicones
It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable
It helps fight frizz and leaves the hair supple & manageable while it protects the hair from blow-dry damage and improves the combability
Phenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens. -
Sale!
Hydrate Mask
Original price was: £42.95.£36.00Current price is: £36.00.Free from parabens & silicones
It’s an intense, yet lightweight treatment mask
The intense, yet lightweight treatment moisturises normal to dry or curly hair and brings back elasticity & bounciness and shine
Behenoyl PG-Trimonium Chloride detangles the hair. -
Sale!
Hydrate Smoothing Serum
Original price was: £39.15.£30.00Current price is: £30.00.It’s a deeply moisturising water-based serum that defines and smooths hair to reduce frizz.
Free from parabens & silicones
It’s a lightweight serum
Reduces frizz & smoothens hair surface
For soft curl definition
The water-based formula enhances the natural hair texture without creating build-up or overburdening the hair. -
Sale!
Hydrate Spray Conditioner
Original price was: £34.40.£26.00Current price is: £26.00.Free from parabens & silicones
It’s a leave-in spray conditioner that moisturises
It moisturises normal to dry or curly hair and brings back elasticity & bounciness
The formula with Panthenol adds shine while it helps to detangle. -
Sale!
Hydrating Jelly Mask
Original price was: £43.70.£30.00Current price is: £30.00.Free from parabens & silicones
It’s a lightweight hair & scalp mask that deeply moisturises scalp & hair
It has a lightweight fresh texture
It is also perfect for curl definition on wet hair as a leave-in
The formula with Spirulina & Aloe Vera deeply moisturises scalp and hair and protects against external aggressors, helping to bring back the shine. Combine with one of our leave-in products to enhance suppleness on hair even more. -
Sale!
K18 Leave-in molecular repair hair mask
Price range: £8.20 through £54.00Reverse hair damage with the K18 Leave-in Molecular Repair Hair Mask, a leave-in treatment mask designed to restore the hair in just four minutes.
For all hair types.Bleach + Colour
Heat
Chemical Services
Mechanical StylingSelect options This product has multiple variants. The options may be chosen on the product page