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A lightweight dry texturising spray designed to add volume, movement and natural texture. Enriched with bamboo cellulose, rice starch and Fairtrade® tapioca starch, it creates fuller-looking hair with flexible hold and heat protection up to 230°C.
A lightweight, vegan shampoo that boosts volume and body for fine hair. Infused with green tea and lime extracts, it strengthens, adds shine, and leaves hair soft, full, and manageable
Free from sulfate surfactants & parabens
It’s a lightweight cleanser that adds volume & boosts body for fuller hair feel
It boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel
Green tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser.
Boost your hair’s body and volume with the Authentic Beauty Concept Amplify Mousse. Lightweight, manageable, and heat-protective, it delivers medium hold, natural texture, and long-lasting style. Perfect for everyday styling or blow-dried volume.
Bundle Offers:
Buy 2 get 10% off
Buy 3 get 15% off
Free shipping on orders over £45
Free gift with every order
Price match guarantee
Gently cleanse and protect your scalp with the Authentic Beauty Concept Bare Cleanser 300ml. Hypoallergenic, unscented, and free from sulfates, silicones, and PEG, it supports a healthy scalp while caring for all hair types.
Bundle & Savings: Buy 2 get 10% off, Buy 3 get 15% off. Free shipping over £45 and a free gift with every order. Price match guarantee.
A gentle purple shampoo for blonde, grey and silver hair that neutralises yellow or brassy tones while nourishing the hair. Enriched with violet sweet potato extract and natural purple pigments, it refreshes colour and leaves hair soft, shiny and radiant.
Create voluminous blow-dry styles or sleek wet-look hair with the Authentic Beauty Concept Cosmic Blow-Dry Jelly. Lightweight, vegan, and free from silicones, parabens, and mineral oils, it provides heat protection up to 230°C, frizz control, and natural shine.
Bundle Offers:
Buy 2 items, get 10% off
Buy 3 or more, get 15% off
Free shipping on orders over £45
Free gift with every order
Price match guarantee
A powerful yet gentle deep cleansing shampoo that removes product build-up, excess oil and impurities from the hair and scalp. Enriched with violet rice extract and panthenol, it leaves hair feeling clean, fresh and full of natural shine.
Enhance your natural scent with the Authentic Beauty Concept Eau de Toilette, a fresh, feminine fragrance with notes of white flowers, fresh linen, and powdery violet. Vegan, cruelty-free, and free from silicones, parabens, and mineral oils.
Bundle Offers:
Buy 2 get 10% off
Buy 3 get 15% off
Free shipping on orders over £45
Free gift with every order
Price match guarantee
A vegan, lightweight prep spray that smooths, protects, and conditions hair before styling. Free from silicones and PVP/VA, it provides subtle control, heat protection up to 230°C, and makes hair manageable with a flawless finish.
A vegan, colour-protecting shampoo that preserves hair colour, moisturises, and adds shine. Enriched with cinnamon & date extracts and lactic acid, it leaves hair soft, smooth, and manageable
Free from sulfate surfactants, silicones & parabens
It’s a cleanser that preserves the colour
It preserves the colour, moisturises and seals the cuticle
The efficacy of Cationic Guar improves the ease of combing and helps to leave the hair soft and shiny.
Protect and enhance the shine of your colour-treated hair with the Authentic Beauty Concept Glow Spray Serum. Sprayable, vegan, and free from parabens and silicones, it preserves colour, provides heat protection up to 230°C, and shields against UV and pollution, leaving hair soft, radiant, and vibrant.
Bundle Offers:
Buy 2 items, get 10% off
Buy 3 or more, get 15% off
Free shipping on orders over £45
Free gift with every order
Price match guarantee
A vegan styling wax paste that delivers strong, long-lasting hold with a semi-matte finish. Infused with kaolin clay, castor oil, and plant-based waxes, it defines texture, separates strands, and supports tousled, natural styles without silicones or artificial waxes.
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