Unlocking Authentic Beauty: The Science and Soul Behind Authentic Beauty Concept – ABC-banner

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  • Sale! Amplify Cleanser – ABC-Amplify-Cleanser-300ml-square-e1714732329192Authentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Authentic Beauty Concept Amplify Cleanser 300ml – Volumising Shampoo for Fine Hair

    Original price was: £30.00.Current price is: £21.00.

    A lightweight, vegan shampoo that boosts volume and body for fine hair. Infused with green tea and lime extracts, it strengthens, adds shine, and leaves hair soft, full, and manageable

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  • Sale! 42367116 1Authentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Authentic Beauty Concept Amplify Cleanser 50 ml

    Original price was: £8.00.Current price is: £5.00.

    Free from sulfate surfactants & parabens
    It’s a lightweight cleanser that adds volume & boosts body for fuller hair feel
    It boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel

    Green tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser.

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  • NEW Sale! gemini generated image fthzpxfthzpxfthzabc amplify duo before and after2

    Authentic Beauty Concept Amplify Duo – Cleanser 300ml & Foam Conditioner 200ml for Fine Hair

    Original price was: £60.00.Current price is: £42.00.

    Volumise and weightlessly hydrate fine hair with this clean beauty power couple. Featuring the Amplify Cleanser (300ml) and the Amplify Foam Conditioner (200ml), this premium duo boosts body, adds natural shine, and leaves hair feeling full and bouncy.


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  • Sale! Authentic Beauty Concept Cool Glow Cleanser for neutralising undesired tonesAuthentic Beauty Concept Cool Glow Cleanser for neutralising undesired tones

    Authentic Beauty Concept Cool Glow Cleanser 300ml – Purple Shampoo for Blonde, Grey & Silver Hair

    Original price was: £30.00.Current price is: £21.00.

    A gentle purple shampoo for blonde, grey and silver hair that neutralises yellow or brassy tones while nourishing the hair. Enriched with violet sweet potato extract and natural purple pigments, it refreshes colour and leaves hair soft, shiny and radiant.

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  • Sale! authentic beauty concept Glow Cleanser for coloured hairGlow Limited Edition Set – ABC-Glow-Cleanser-and-conditioner-features-e1721320085359

    Authentic Beauty Concept Glow Cleanser 300ml – Colour-Protecting Shampoo for Coloured Hair

    Original price was: £30.00.Current price is: £21.00.

    A vegan, colour-protecting shampoo that preserves hair colour, moisturises, and adds shine. Enriched with cinnamon & date extracts and lactic acid, it leaves hair soft, smooth, and manageable

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  • Sale! 42367284 142367284 3

    Authentic Beauty Concept Glow Cleanser 50 ml

    Original price was: £8.00.Current price is: £5.00.

    Free from sulfate surfactants, silicones & parabens
    It’s a cleanser that preserves the colour
    It preserves the colour, moisturises and seals the cuticle

    The efficacy of Cationic Guar improves the ease of combing and helps to leave the hair soft and shiny.

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