Unlocking Authentic Beauty: The Science and Soul Behind Authentic Beauty Concept – ABC-banner

Authentic Beauty Bundle Offer - Buy 2 get 10% off Buy 3 get 15% off!

  • Sale! Amplify ConditionerAuthentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Amplify Conditioner

    Original price was: £33.35.Current price is: £24.00.

    Free from parabens & silicones
    It’s a lightweight gel conditioner that boosts volume & body for a thicker hair feel
    It leaves the hair manageable, boosts body and volume for a thicker hair feel

    Hydroxyethylcellulose, a gelling and thickening agent, supports the lightweight, transparent gel consistency.

  • NEW Sale! screenshot 2025 09 05 at 17.41.44screenshot 2025 09 05 at 17.19.42

    Amplify Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £50.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Amplify Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Amplify Cleanser 300 ml and

    1x Authentic Beauty Concept Amplify Conditioner 250 ml.

  • Sale! Authentic Beauty Concept Amplify Spray ConditionerAuthentic Beauty Concept Amplify Scent

    Amplify Spray Conditioner

    Original price was: £34.40.Current price is: £28.00.

    Free from parabens & silicones
    It’s a lightweight leave-in spray conditioner that detangles fine hair
    It moisturises and detangles fine hair on a daily basis
    The formula with Panthenol and rice extract brings the hair back to an optimal moisture level.

  • Sale! authentic beauty concept Glow Conditioner for coloured hairauthentic beauty concept Glow Conditioner for coloured hair in shower

    Glow Conditioner

    Original price was: £33.35.Current price is: £24.00.

    Free from parabens & silicones
    It’s a conditioner that preserves the colour and helps to moisturize the coloured hair
    It preserves the colour and moisturises the coloured hair
    Glow Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Glyceryl Stearate adds a soft and smooth product appearance.

  • Sale! screenshot 2025 09 05 at 17.19.14screenshot 2025 09 05 at 17.19.42

    Glow Limited Edition Gift Set

    Original price was: £60.15.Current price is: £50.00.

    Discover the new Authentic Beauty Concept Gift Set. 

    Premium gift tin box with a vibrant design by WOUF, featuring Glow Cleanser, Conditioner duo & Scrunchie.

    The set contains

    1x Authentic Beauty Concept Glow Cleanser 300 ml and

    1x Authentic Beauty Concept Glow Conditioner 250 ml.

  • Sale! Hydrate Conditioner

    Hydrate Conditioner

    Original price was: £33.35.Current price is: £24.00.

    Free from parabens & silicones
    It’s a conditioner that moisturizes normal to dry or curly hair
    It moisturises normal to dry or curly hair and brings back elasticity & bounciness
    Hydrate Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Allow the daily luxury to enjoy healthy looking hair.

  • Sale! screenshot 2025 09 05 at 17.32.17screenshot 2025 09 05 at 17.19.42

    Hydrate Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £50.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Hydrate Cleanser 300 ml and

    1x Authentic Beauty Concept Hydrate Conditioner 250 ml.

  • Sale! Hydrate Lotion – ABC-Hydrate-lotionHydrate Lotion – ABC-Hydrate-lotion-features

    Hydrate Lotion

    Original price was: £31.60.Current price is: £22.00.

    Free from parabens & silicones
    It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable
    It helps fight frizz and leaves the hair supple & manageable while it protects the hair from blow-dry damage and improves the combability
    Phenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens.

  • Sale! Hydrate Spray Conditioner

    Hydrate Spray Conditioner

    Original price was: £34.40.Current price is: £26.00.

    Free from parabens & silicones
    It’s a leave-in spray conditioner that moisturises
    It moisturises normal to dry or curly hair and brings back elasticity & bounciness
    The formula with Panthenol adds shine while it helps to detangle.

  • Sale! Replenish Conditioner

    Replenish Conditioner

    Original price was: £33.35.Current price is: £24.00.

    Free from parabens & silicones
    It’s a conditioner for damaged hair that strengthens the hair fibre & seals the cuticle
    It strengthens the hair fibre and seals the cuticle
    Replenish Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The non-overburdening formula with Panthenol leaves the hair soft, shiny and manageable.

  • NEW Sale! screenshot 2025 09 05 at 17.35.39screenshot 2025 09 05 at 17.19.42

    Replenish Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £50.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Replenish Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Replenish Cleanser 300 ml and

    1x Authentic Beauty Concept Replenish Conditioner 250 ml.

  • Sale! Replenish Spray Conditioner

    Replenish Spray Conditioner

    Original price was: £34.40.Current price is: £24.00.

    Free from parabens & silicones
    It’s a leave-in spray conditioner for damaged hair
    It nourishes damaged & treated hair
    The sprayable consistency is non-overburdening, yet leaves the hair soft & shiny. Stearamidopropyl Dimethylamine is a lightweight detangling agent.

VIP Sign Up

Fancy a VIP Deal?

Join our community and get an exclusive discount code delivered straight to your inbox!