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A gentle purple shampoo for blonde, grey and silver hair that neutralises yellow or brassy tones while nourishing the hair. Enriched with violet sweet potato extract and natural purple pigments, it refreshes colour and leaves hair soft, shiny and radiant.
A vegan, colour-protecting shampoo that preserves hair colour, moisturises, and adds shine. Enriched with cinnamon & date extracts and lactic acid, it leaves hair soft, smooth, and manageable
Free from sulfate surfactants, silicones & parabens
It’s a cleanser that preserves the colour
It preserves the colour, moisturises and seals the cuticle
The efficacy of Cationic Guar improves the ease of combing and helps to leave the hair soft and shiny.
Protect and enhance your colour-treated hair with the Authentic Beauty Concept Glow Conditioner. Lightweight, vegan, and free from parabens, silicones, and sulphates, it moisturises, detangles, and extends the life of your hair colour, leaving strands smooth, soft, and radiant.
Bundle Offers:
Buy 2 items, get 10% off
Buy 3 or more, get 15% off
Free shipping on orders over £45
Free gift with every order
Price match guarantee
Protect and enhance the shine of your colour-treated hair with the Authentic Beauty Concept Glow Spray Serum. Sprayable, vegan, and free from parabens and silicones, it preserves colour, provides heat protection up to 230°C, and shields against UV and pollution, leaving hair soft, radiant, and vibrant.
Bundle Offers:
Buy 2 items, get 10% off
Buy 3 or more, get 15% off
Free shipping on orders over £45
Free gift with every order
Price match guarantee
Restore moisture, elasticity, and bounce to your hair with the Authentic Beauty Concept Hydrate Cleanser. Vegan, free from sulfates, parabens, and silicones, this gentle transparent shampoo cleanses without stripping, leaving hair soft, hydrated, and manageable.
Bundle Offers:
Buy 2 items, get 10% off
Buy 3 or more, get 15% off
Free shipping on orders over £45
Free gift with every order
Restore elasticity, bounce, and shine with the Authentic Beauty Concept Hydrate Conditioner. Lightweight, vegan, and free from parabens and silicones, this daily conditioner moisturises normal to dry or curly hair without weighing it down.
Bundle & Savings: Buy 2 get 10% off, Buy 3 get 15% off. Free shipping over £45 and a free gift with every order. Price match guarantee.
Define and hydrate your curls with the Authentic Beauty Concept Hydrate Curl Enhancer. Lightweight, silicone-free, and vegan, it provides medium hold, frizz control, and humidity protection, leaving curls, waves, and coils soft, bouncy, and beautifully defined.
Bundle Offers:
Buy 2 get 10% off
Buy 3 get 15% off
Free shipping on orders over £45
Free gift with every order
Price match guarantee
Revitalise and deeply hydrate hair with the Authentic Beauty Concept Hydrate Intense Treatment. Vegan, free from parabens, silicones, and mineral oils, this luxurious hair mask restores moisture, manageability, and natural shine, leaving hair soft, nourished, and healthy.
Bundle Offers:
Buy 2 items, get 10% off
Buy 3 or more, get 15% off
Free shipping on orders over £45
Free gift with every order
Price match guarantee
Control frizz and protect hair from heat with the Authentic Beauty Concept Hydrate Lotion. Vegan, paraben- and silicone-free, this lightweight moisturising lotion leaves hair supple, manageable, and nourished, while offering blow-dry protection up to 230°C.
Bundle Offers:
Buy 2 items, get 10% off
Buy 3 or more, get 15% off
Free shipping on orders over £45
Free gift with every order
Price match guarantee
Deeply hydrate, detangle, and restore elasticity with the Authentic Beauty Concept Hydrate Mask. Lightweight yet intensely nourishing, this vegan, paraben- and silicone-free mask brings bounce, shine, and manageability to normal, dry, or curly hair.
Bundle & Savings: Buy 2 get 10% off, Buy 3 get 15% off. Free shipping over £45 and a free gift with every order. Price match guarantee
Free from parabens & silicones
It’s an intense, yet lightweight treatment mask
The intense, yet lightweight treatment moisturises normal to dry or curly hair and brings back elasticity & bounciness and shine
Behenoyl PG-Trimonium Chloride detangles the hair.
Achieve smooth, frizz-free, and hydrated hair with the Authentic Beauty Concept Hydrate Smoothing Serum. Vegan, water-based, and free from parabens, silicones, and mineral oils, this serum tames frizz, nourishes strands, and delivers silky softness for a radiant, healthy look.
Bundle Offers:
Buy 2 items, get 10% off
Buy 3 or more, get 15% off
Free shipping on orders over £45
Free gift with every order
Price match guarantee
Instantly moisturise and detangle hair with the Authentic Beauty Concept Hydrate Spray Conditioner. Free from parabens and silicones, this vegan leave-in spray restores elasticity, bounce, and shine for normal to dry or curly hair, leaving strands soft, manageable, and naturally radiant.
Bundle Offers:
Buy 2 items, get 10% off
Buy 3 or more, get 15% off
Free shipping on orders over £45
Free gift with every order
Price match guarantee
A vegan hair and scalp mask that deeply moisturises, enhances shine, and defines curls. Infused with Spirulina and Aloe Vera, it protects hair against external aggressors while keeping hair soft, supple, and healthy. Can also be used as a leave-in on wet hair.
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