Unlocking Authentic Beauty: The Science and Soul Behind Authentic Beauty Concept – ABC-banner

Authentic Beauty Bundle Offer - Buy 2 get 10% off Buy 3 get 15% off!

  • Sale! Authentic Beauty Concept - Indulging Fluuid OilAuthentic Beauty Concept - Indulging Fluuid Oil

    Indulging Fluid Oil

    Original price was: £40.70.Current price is: £38.00.

    Free from parabens & silicones
    It’s a multitasking oil with blow-dry protection that smoothens frizz
    It seals split ends and adds a high-gloss and smooth finish to damp & dry hair
    A fresh and elegant, pure scent allows you to take a moment for yourself. Our Indulging Fluid Oil has a special consistency enabling it to spread perfectly on all hair types, without feeling greasy. It is easily absorbed into hair, giving a boost to shine and condition even if the hair is dry.

  • Sale! Momento Candle – amplify-1Momento Candle – Baselifepic

    Momento Candle

    Original price was: £32.50.Current price is: £28.00.

    Enhance your self-care routine with the luxurious Authentic Beauty Concept Memento Candles. Crafted with vegan soy wax, these candles are perfect for relaxation, mindfulness, and creating a calming home ambience.

    Available in five indulgent scents.

    Light up and unwind with the soothing scents of Authentic Beauty Concept.

    Select optionsLoading Done This product has multiple variants. The options may be chosen on the product page
  • Sale! Nude Powder Spray – ABC-Nude-Powder-sprayNude Powder Spray – nudepowderspray

    Nude Powder Spray

    Original price was: £30.80.Current price is: £22.00.

    Free from artificial waxes, colorants and silicones
    It’s a very fine volumizing powder providing root-lift & soft grip
    It adds instant lived-in volume and movement while providing root-lift and soft grip for dry texture effects and slightly tousled finishes. The formula leaves hair without an unpleasant rough feeling and supports shape and separation.
    Silica and a large quantity of Fairtrade® Tapioca Starch are supporting volume and grip.

  • Sale! Nymph Salt Spray – ABC-Nymph-salt-sprayNymph Salt Spray – abcsaltspray

    Nymph Salt Spray

    Original price was: £30.80.Current price is: £22.00.

    Free from silicones & colorourants
    It’s a non-overburdening salt spray for loose textured waves
    It provides a lightweight, non-crunchy and touchable hair feel for beautiful tousled mermaid texture without unpleasant stiffness.
    With heat protection up to 230°C
    Created with the right balance of salt, this formula gives effortless beach waves without drying out the hair structure.

  • Sale! Pliable Styling Paste – ARKIV_ABC_Pliable_Paste_01-800Pliable Styling Paste – ARKIV_ABC_Pliable_Paste_Shoot_026-sqare-800

    Pliable Styling Paste

    Original price was: £28.60.Current price is: £22.00.

    Available from September 2024, Authentic Beauty Concept’s latest innovation in hairstyling is the new Pliable Styling Paste. Designed for session stylists and salon stylists alike to create reworkable looks, the new must-have styling paste delivers defined-yet-light control. Ideal for short and mid-length styles, for men and women, the new Pliable Styling Paste is non-greasy and allows you to rework looks, whether smooth or more textured with an authentic finish.

    For medium, workable hold and texture
    Gives a natural, semi-matte finish
    Provides thicker hair feel
    Ideal for short & medium length hair
    Free from silicones, parabens and mineral oils
    The formula with COSMOS-certified Zea Mays (Corn) Starch provides a creamy, easily re-workable consistency and a powdery hair feel

  • Sale! Replenish Cleanser

    Replenish Cleanser

    Original price was: £28.60.Current price is: £22.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a nourishing cleanser that cleanses damaged & treated hair
    It cleanses treated, damaged or fragile hair and strengthens the hair fibre
    Replenish Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The formula with Hydrolyzed Soy Protein smoothens the hair fibre.

  • Sale! Replenish Conditioner

    Replenish Conditioner

    Original price was: £33.35.Current price is: £24.00.

    Free from parabens & silicones
    It’s a conditioner for damaged hair that strengthens the hair fibre & seals the cuticle
    It strengthens the hair fibre and seals the cuticle
    Replenish Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The non-overburdening formula with Panthenol leaves the hair soft, shiny and manageable.

  • Sale! replenish light cream mask (new for 2025)replenish light cream mask (new for 2025)

    Replenish Light Cream Mask (new for 2025)

    Original price was: £42.85.Current price is: £35.00.

    New Light Cream Mask for Damaged Fine to Normal Hair

    Free from parabens & silicones
    It’s an intense nourishment that strengthens the hair fibre and helps to restore the cuticle
    The formula contains the plant-based oil derivates Dicaprylyl Carbonate, a conditioner and emollient that works by providing a protective film and enhancing the hair’s cuticle properties.

  • NEW Sale! screenshot 2025 09 05 at 17.35.39screenshot 2025 09 05 at 17.19.42

    Replenish Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £50.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Replenish Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Replenish Cleanser 300 ml and

    1x Authentic Beauty Concept Replenish Conditioner 250 ml.

  • Sale! Replenish Rich Cream Mask (New for 2025)

    Replenish Rich Cream Mask (New for 2025)

    Original price was: £42.85.Current price is: £34.00.

    New for 2025

    For Dry, Damaged Hair. Free from parabens & silicones
    It’s an intense nourishment that strengthens the hair fibre and helps to restore the cuticle
    The formula contains the plant-based oil derivates Dicaprylyl Carbonate, a conditioner and emollient that works by providing a protective film and enhancing the hair’s cuticle properties.

  • Sale! Replenish Balm – ABC-Replenish-BalmReplenish Balm – ABC-Replenish-range

    Replenish Split End Remedy (was Replenish Balm)

    Original price was: £31.60.Current price is: £24.00.

    Product Relaunched in 2025. Plant Derived Split End Sealing Technology

    Free from parabens & silicones
    It’s a protective balm that strengthens damaged hair & protects from blow-dry damage
    It strengthens damaged hair and leaves the hair soft and manageable while it protects from blow-dry damage
    Dicaprylyl Carbonate is a plant-derived oil to beautify the hair.

    Lightweight restorative & protective balm that delivers intensive care and dedicated repair without weighing down 

    Doubles as a heat protectant, shielding your hair from the damaging effects of heat styling tools 

  • Sale! Replenish Spray Conditioner

    Replenish Spray Conditioner

    Original price was: £34.40.Current price is: £24.00.

    Free from parabens & silicones
    It’s a leave-in spray conditioner for damaged hair
    It nourishes damaged & treated hair
    The sprayable consistency is non-overburdening, yet leaves the hair soft & shiny. Stearamidopropyl Dimethylamine is a lightweight detangling agent.

  • Sale! Sensorial Cream Scrub – abc_sensorial_cream_scrubSensorial Cream Scrub – ABC-Sensorial-Scrub-Cream

    Sensorial Cream Scrub

    Original price was: £41.70.Current price is: £34.00.

    It’s a gently-exfoliating creamy scrub for scalp, body & face

    Free from silicones & artificial colourants
    For scalp, body & face
    Detoxifying scrub that removes impurities & residues
    Gently exfoliates scalp and skin leaving it deeply cleansed
    Balances the moisture level of the skin
    The rich formula with apricot kernels, chia and walnut shell, gently exfoliates scalp and skin leaving it deeply cleansed. It balances the moisture level of the skin.

  • Sale! Shaping Cream – ABC-Shaping-CreamShaping Cream – ABC-Shaping-Cream-features

    Shaping Cream

    Original price was: £30.80.Current price is: £24.00.

    Free from artificial waxes
    It’s a styling cream with flexible hold without overburdening
    It helps to dress out and defines natural textures and lived in looks. It gives shapeable flexible hold and accentuates the natural hair structure without overburdening
    With heat protection up to 230°
    Created with natural Japan Wax, Shea Butter and an ECOCERT® emollient.

  • Sale! Solid Pomade

    Solid Pomade

    Original price was: £28.60.Current price is: £22.00.

    Free from artificial waxes and artificial colourant
    It’s a solid, yet flexible pomade for medium hold & shine
    It gives moldable texture, flexible control and holds style in place
    A special combination of emulsifying agents and Glycerin leads to a medium hold pomade with a light shine finish.

  • Sale! Strong Hold Spray

    Strong Hold Spray

    Original price was: £28.60.Current price is: £22.00.

    Free from silicones & parabens
    It’s a hairspray with strong hold & long lasting control
    It gives strong hold and long lasting control, while it’s fast drying and brushes out easily
    With heat protection up to 230°
    The combination of the film forming polymer Octylacrylamide/ Acrylates/Butylaminoethyl Methacrylate Copolymer with a fine spray system gives an invisible and long lasting fixation.

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