• NEW Sale! screenshot 2025 09 05 at 17.41.44screenshot 2025 09 05 at 17.19.42

    Amplify Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £50.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Amplify Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Amplify Cleanser 300 ml and

    1x Authentic Beauty Concept Amplify Conditioner 250 ml.

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  • Sale! BLONDME Bond Repair Brightening Shampoo 300ml – Brightening-ShampooBLONDME Bond Repair Brightening Shampoo 300ml – BLONDME_Nourishing_Regimen_1869_1-1

    BLONDME Bond Repair Brightening Shampoo 300ml

    Original price was: £21.45.Current price is: £18.00.

    The BLONDME Brightening Shampoo enhances blonde tones, neutralises yellow hues, and strengthens with bonding technology. Its lightweight, non-drying formula gently cleanses while leaving hair soft, smooth, and full of shine. Perfect for natural, highlighted, or bleached blondes, it keeps your colour salon-fresh between appointments. Pair with BLONDME Brightening Conditioner for the ultimate blonde care routine.

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  • Sale! BLONDME Bond Repair Nourishing Shampoo 300ml – Nshampooblondme bond repair nourishing conditioner 250110 (1)

    BLONDME Bond Repair Nourishing Shampoo 300ml

    Original price was: £21.45.Current price is: £21.00.
    • Bond repair nourishing shampoo – helps to cleanse and moisturise the hair
    • Smooths the hair surface – for silky soft results
    • Strengthens the inner hair structure – helps to reduce hair breakage by up to 80% ​
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  • Sale! purple shampblondme bond repair purple spray conditioner 250110 (1)

    BLONDME Bond Repair Purple Shampoo 300ml

    Original price was: £21.45.Current price is: £18.00.

    Washes hair and cleans the scalp, Strengthens the hair fibre while adding shine and volume, leaves hair soft while neutralises yellow undertones in your hair

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  • Sale! sealing balmblondme bond repair sealing balm 250110 (1)

    BLONDME Bond Repair Sealing Balm 75ml

    Original price was: £21.45.Current price is: £21.00.

    The BLONDME Sealing Balm seals and protects split ends, strengthens with bonding technology, and tames frizz for a sleek, polished look. It adds luminous shine, provides heat protection, and keeps blonde hair vibrant and healthy. Perfect as a leave-in treatment or pre-styling balm, it helps you achieve salon-perfect blonde every day. Pair with BLONDME Nourishing Shampoo & Conditioner for the ultimate blonde care routine

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  • Sale! repair oilBLONDME Bondfinity Deep Repair Oil 50ml – blondme-bondifity-deep-repair-oil___250110-1

    BLONDME Bondfinity Deep Repair Oil 50ml

    Original price was: £22.95.Current price is: £18.00.

    The BLONDME BondFinity Leave-In Treatment repairs and strengthens blonde hair with BondFinity Technology, sealing split ends and reducing breakage for a healthier, radiant finish. Its lightweight, non-greasy formula adds softness, shine, and heat protection, keeping blonde hair smooth and protected. Suitable for all blonde hair types, apply a few drops to damp or dry hair for instant nourishment. Pair with BLONDME BondFinity Deep Repair Mask for the ultimate blonde restoration.  Strengthen, smooth, and shine.

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  • Sale! Authentic Beauty Concept Cool Glow Cleanser for neutralising undesired tonesAuthentic Beauty Concept Cool Glow Cleanser for neutralising undesired tones

    Cool Glow Cleanser

    Original price was: £28.60.Current price is: £22.00.

    Free from sulfate surfactants & silicones
    It’s a nourishing cleanser with violet sweet potato extracts that neutralise unwanted yellow tones
    Low sensitising purple pigments neutralise unwanted yellow tones and enhance the hair’s natural highlights for a refreshed, radiant glow.
    Sweet Potato Extract is often used as soothing and conditioning agents. Purple sweet potatoes are high in anthocyanins, which are antioxidants known to reduce inflammation. Its extract is violet and often used as natural food colourant.

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  • ghd Style Gift Set - in Icy Blue – Xmas24_DigitalOnWhite_LE_StyleGiftSetWithPackaging_HR_RGB_OW_1x1_NoExpiry-1ghd Style Gift Set - in Icy Blue – Xmas24_SocialLifestyle_LEaccessories_HR_JPG_1x1_Exp1025-1

    ghd Style Gift Set – in Icy Blue

    £25.00

    Good things DO come in small packages.

    ghd bodyguard heat protect spray – for all hair types, providing an invisible barrier against everyday heat damage.

    Limited edition claw clip in icy blue, all neatly packed in a crisp crystal blue wash bag

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  • Sale! authentic beauty concept Glow Cleanser for coloured hairGlow Limited Edition Set – ABC-Glow-Cleanser-and-conditioner-features-e1721320085359

    Glow Cleanser

    Original price was: £28.60.Current price is: £22.00.

    Free from sulfate surfactants, silicones & parabens
    It’s a cleanser that preserves the colour
    It preserves the colour, moisturises and seals the cuticle
    Glow Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The efficacy of Cationic Guar improves the ease of combing and helps to leave the hair soft and shiny.

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  • Sale! screenshot 2025 09 05 at 17.19.14screenshot 2025 09 05 at 17.19.42

    Glow Limited Edition Gift Set

    Original price was: £60.15.Current price is: £50.00.

    Discover the new Authentic Beauty Concept Gift Set. 

    Premium gift tin box with a vibrant design by WOUF, featuring Glow Cleanser, Conditioner duo & Scrunchie.

    The set contains

    1x Authentic Beauty Concept Glow Cleanser 300 ml and

    1x Authentic Beauty Concept Glow Conditioner 250 ml.

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  • Sale! Glow Spray Serum – authentic-beauty-concept-glow-spray-serum-200ml-3Glow Spray Serum – authentic-beauty-concept-glow-spray-serum-200ml-1

    Glow Spray Serum

    Original price was: £42.75.Current price is: £28.50.

    It’s a multi-benefit sprayable hair serum:

    Free from parabens & silicones
    It’s a multi-benefit sprayable serum
    It preserves coloured hair and enhances colour longevity
    With heat protection up to 230°C
    Provides intense shine and protects hair from negative effects of UV-exposure
    This serum with a UV-Protection Booster shields hair from damage caused by sun exposure. It’s enriched with Deep Sea Water Ferment and Ruby Algae, known for reinforcing the hair fibre and protecting hair against pollution.

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  • Sale! screenshot 2025 09 05 at 17.32.17screenshot 2025 09 05 at 17.19.42

    Hydrate Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £50.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Hydrate Cleanser 300 ml and

    1x Authentic Beauty Concept Hydrate Conditioner 250 ml.

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  • Sale! Rehab- Advanced Split End Therapy – rehab_1Rehab- Advanced Split End Therapy – rehad-plat

    Rehab- Advanced Split End Therapy

    Original price was: £27.00.Current price is: £24.00.

    ghd Rehab Advanced Split End Therapy Nourishing Hair Treatment – Seal Split Ends For Up To Ten Washes, Repair and Strengthen with ghd Heat Protect System

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  • NEW Sale! screenshot 2025 09 05 at 17.35.39screenshot 2025 09 05 at 17.19.42

    Replenish Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £50.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Replenish Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Replenish Cleanser 300 ml and

    1x Authentic Beauty Concept Replenish Conditioner 250 ml.

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  • Sale! Sleek Talker Hair Styling Oil – Sleep-TalkerSleek Talker Hair Styling Oil – sleek-oil-and-duet

    Sleek Talker Hair Styling Oil

    Original price was: £35.00.Current price is: £27.00.

    Meet ghd sleek talker – the wet to sleek styling oil that smooths, softens and protects hair to deliver beautiful, long-lasting results and a professional finish.

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