Curls Gone Wild
Original price was: £24.00.£20.00Current price is: £20.00.2-in-1 prep & finish spray for long-lasting, buildable texture.
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ghd Chronos Max Hair Straightener
£260.00 – £280.00Introducing the ghd Chronos Max™, professional HD motion-responsive™ wide plate styler, designed for high-definition styling that’s 2x more responsive⁴
- 85% larger plates¹ ( 43mm Plate)
- 3x faster² one stroke styling for HD results that last 24hrs³
- no extreme heat damage¹⁰
Select options This product has multiple variants. The options may be chosen on the product page -
ghd Max Hair Straightener Gift Set
£219.00Styling in half the time¹. Ideal for straightening long, thick and curly hair with 80% more shine² – Includes exclusive accessories (worth £47.95)
Includes a ghd heat-resistant bag⁵ and the ghd all-rounder paddle brush
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ghd Max Styler
Original price was: £209.00.£160.00Current price is: £160.00.A wide-plate styler with dual-zone technology for consistent heat distribution, perfect for long, thick or curly hair.
Style long, thick or curly hair in half the time* with the new ghd max styler – featuring 70% larger plates** to ensure perfectly sleek results from root to tip. -
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Hydrate Cleanser
Original price was: £28.60.£24.00Current price is: £24.00.Free from sulfate surfactants, parabens & silicones
It’s a transparent cleanser that moisturizes normal to dry or curly hair
It moisturises normal to dry or curly hair and brings back elasticity and bounce
Hydrate Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Sodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam. -
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Hydrate Conditioner
Original price was: £33.35.£24.00Current price is: £24.00.Free from parabens & silicones
It’s a conditioner that moisturizes normal to dry or curly hair
It moisturises normal to dry or curly hair and brings back elasticity & bounciness
Hydrate Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Allow the daily luxury to enjoy healthy looking hair. -
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Hydrate Curl Enhancer
Original price was: £39.15.£32.00Current price is: £32.00.It’s a lightweight leave-in gel with flexible hold which enhances curl definition, reduces frizz, and provides humidity protection.
Free from parabens & silicones
It’s a curl definer with no crunch effect
Helps protect hair from humidity impact
Deeply hydrating the hair
The nourishing formula provides medium hold for waves, curls and coils. -
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Hydrate Intense Treatment
Original price was: £42.55.£30.00Current price is: £30.00.It’s an intensely hydrating treatment mask that increases manageability and enhances natural shine.
Free from parabens & silicones
It’s an intense nourishment
Enhances the natural shine
Reduces frizz and defines curls
The rich formula deeply moisturizes and increases manageability, leaving the hair lightweight and silky-soft. -
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Hydrate Lotion
Original price was: £31.60.£24.00Current price is: £24.00.Free from parabens & silicones
It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable
It helps fight frizz and leaves the hair supple & manageable while it protects the hair from blow-dry damage and improves the combability
Phenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens. -
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Hydrate Mask
Original price was: £42.95.£30.00Current price is: £30.00.Free from parabens & silicones
It’s an intense, yet lightweight treatment mask
The intense, yet lightweight treatment moisturises normal to dry or curly hair and brings back elasticity & bounciness and shine
Behenoyl PG-Trimonium Chloride detangles the hair. -
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Hydrate Smoothing Serum
Original price was: £39.15.£30.00Current price is: £30.00.It’s a deeply moisturising water-based serum that defines and smooths hair to reduce frizz.
Free from parabens & silicones
It’s a lightweight serum
Reduces frizz & smoothens hair surface
For soft curl definition
The water-based formula enhances the natural hair texture without creating build-up or overburdening the hair. -
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Hydrate Spray Conditioner
Original price was: £34.40.£30.00Current price is: £30.00.Free from parabens & silicones
It’s a leave-in spray conditioner that moisturises
It moisturises normal to dry or curly hair and brings back elasticity & bounciness
The formula with Panthenol adds shine while it helps to detangle. -
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Hydrating Jelly Mask
Original price was: £43.70.£30.00Current price is: £30.00.Free from parabens & silicones
It’s a lightweight hair & scalp mask that deeply moisturises scalp & hair
It has a lightweight fresh texture
It is also perfect for curl definition on wet hair as a leave-in
The formula with Spirulina & Aloe Vera deeply moisturises scalp and hair and protects against external aggressors, helping to bring back the shine. Combine with one of our leave-in products to enhance suppleness on hair even more. -
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Nymph Salt Spray
Original price was: £30.80.£22.00Current price is: £22.00.Free from silicones & colorourants
It’s a non-overburdening salt spray for loose textured waves
It provides a lightweight, non-crunchy and touchable hair feel for beautiful tousled mermaid texture without unpleasant stiffness.
With heat protection up to 230°C
Created with the right balance of salt, this formula gives effortless beach waves without drying out the hair structure. -
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Sleek Talker Hair Styling Oil
Original price was: £35.00.£27.00Current price is: £27.00.Meet ghd sleek talker – the wet to sleek styling oil that smooths, softens and protects hair to deliver beautiful, long-lasting results and a professional finish.
