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A lightweight, vegan shampoo that boosts volume and body for fine hair. Infused with green tea and lime extracts, it strengthens, adds shine, and leaves hair soft, full, and manageable
Free from sulfate surfactants & parabens
It’s a lightweight cleanser that adds volume & boosts body for fuller hair feel
It boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel
Green tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser.
A lightweight volumising conditioner for fine hair that boosts body and fullness without weighing hair down. Enriched with green tea leaf extract and lime extract, it leaves hair soft, manageable and naturally fuller.
Boost volume instantly with Authentic Beauty Concept Amplify Foam Conditioner. This lightweight, silicone-free formula adds body, shine, and manageability to fine hair without weighing it down.
Achieve instant root lift and long-lasting volume with Authentic Beauty Concept Amplify Root-Lift Spray Conditioner. This lightweight, leave-in formula detangles, protects from heat up to 230°C, and boosts fine hair with weightless body.
A vegan leave-in spray conditioner that detangles, moisturises, and adds shine to fine hair. Free from parabens and silicones, it provides daily hydration, volume boost, and flyaway control without weighing hair down.
Gently cleanse and protect your scalp with the Authentic Beauty Concept Bare Cleanser 300ml. Hypoallergenic, unscented, and free from sulfates, silicones, and PEG, it supports a healthy scalp while caring for all hair types.
Bundle & Savings: Buy 2 get 10% off, Buy 3 get 15% off. Free shipping over £45 and a free gift with every order. Price match guarantee.
A gentle purple shampoo for blonde, grey and silver hair that neutralises yellow or brassy tones while nourishing the hair. Enriched with violet sweet potato extract and natural purple pigments, it refreshes colour and leaves hair soft, shiny and radiant.
A powerful yet gentle deep cleansing shampoo that removes product build-up, excess oil and impurities from the hair and scalp. Enriched with violet rice extract and panthenol, it leaves hair feeling clean, fresh and full of natural shine.
A vegan, colour-protecting shampoo that preserves hair colour, moisturises, and adds shine. Enriched with cinnamon & date extracts and lactic acid, it leaves hair soft, smooth, and manageable
Free from sulfate surfactants, silicones & parabens
It’s a cleanser that preserves the colour
It preserves the colour, moisturises and seals the cuticle
The efficacy of Cationic Guar improves the ease of combing and helps to leave the hair soft and shiny.
Protect and enhance your colour-treated hair with the Authentic Beauty Concept Glow Conditioner. Lightweight, vegan, and free from parabens, silicones, and sulphates, it moisturises, detangles, and extends the life of your hair colour, leaving strands smooth, soft, and radiant.
Bundle Offers:
Buy 2 items, get 10% off
Buy 3 or more, get 15% off
Free shipping on orders over £45
Free gift with every order
Price match guarantee
A vegan, lightweight hair mask that preserves colour, nourishes hair, and smooths flyaways. Free from sulfates, parabens, and silicones, it keeps coloured hair vibrant, soft, and manageable from root to tip.
Protect and enhance the shine of your colour-treated hair with the Authentic Beauty Concept Glow Spray Serum. Sprayable, vegan, and free from parabens and silicones, it preserves colour, provides heat protection up to 230°C, and shields against UV and pollution, leaving hair soft, radiant, and vibrant.
Bundle Offers:
Buy 2 items, get 10% off
Buy 3 or more, get 15% off
Free shipping on orders over £45
Free gift with every order
Price match guarantee
Restore moisture, elasticity, and bounce to your hair with the Authentic Beauty Concept Hydrate Cleanser. Vegan, free from sulfates, parabens, and silicones, this gentle transparent shampoo cleanses without stripping, leaving hair soft, hydrated, and manageable.
Bundle Offers:
Buy 2 items, get 10% off
Buy 3 or more, get 15% off
Free shipping on orders over £45
Free gift with every order
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