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  • Sale! Amplify Cleanser – ABC-Amplify-Cleanser-300ml-square-e1714732329192Authentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Amplify Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants & parabens
    It’s a lightweight cleanser that adds volume & boosts body for fuller hair feel
    It boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel
    Amplify Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Green tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser.

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  • Sale! Amplify ConditionerAuthentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Amplify Conditioner

    Original price was: £33.35.Current price is: £24.00.

    Free from parabens & silicones
    It’s a lightweight gel conditioner that boosts volume & body for a thicker hair feel
    It leaves the hair manageable, boosts body and volume for a thicker hair feel

    Hydroxyethylcellulose, a gelling and thickening agent, supports the lightweight, transparent gel consistency.

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  • NEW Sale! screenshot 2025 09 05 at 17.41.44screenshot 2025 09 05 at 17.19.42

    Amplify Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £55.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Amplify Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Amplify Cleanser 300 ml and

    1x Authentic Beauty Concept Amplify Conditioner 250 ml.

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  • Sale! Authentic Beauty Concept Amplify Spray ConditionerAuthentic Beauty Concept Amplify Scent

    Amplify Spray Conditioner

    Original price was: £34.40.Current price is: £28.00.

    Free from parabens & silicones
    It’s a lightweight leave-in spray conditioner that detangles fine hair
    It moisturises and detangles fine hair on a daily basis
    The formula with Panthenol and rice extract brings the hair back to an optimal moisture level.

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  • Angled Complexion Brush #108 – pdp_hero_108_angled_complexion_0a2e3fde-d473-4e94-85ca-20cccf451068

    Angled Complexion Brush #108

    £40.00

    For precise, buildable coverage from every angle, this Angled Complexion brush is a makeup kit must-have.

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  • Angled Definer Brush #302 – pdp_hero_302_angled_definer_1_9b9096ed-1d23-4cfa-b805-a264af4128cb

    Angled Definer Brush #302

    £26.00

    A versatile Angled Definer eye makeup brush, perfect for applying and blending cream and powder eyeshadow.

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  • Sale! Authentic Beauty Concept Bare Cleanser for delicate scalpAuthentic Beauty Concept Bare Cleanser for delicate scalp

    Bare Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, silicones & PEG
    It’s an unscented transparent cleanser that protect the natural barrier of the scalp
    It gently cleanses all hair and scalp types from build – up
    It helps to protect the natural barrier of the scalp
    The formula with Spirulina Extract helps to moisturize stressed hair and scalp. Allergy-friendly, ECARF certified.

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  • Sale! Bio-Renew EGF Cell Repairing Facial Peel – pdp_hero_bio-renew_egf_cell_repairing_facial_1_d4b0d39b-3ce8-4cd6-99c9-a96a94d1ccebBio-Renew EGF Cell Repairing Facial Peel – bio-renew-facial-accessories-1000x1000_4f17e44e-4219-4cdb-992c-f1b265fc4b61

    Bio-Renew EGF Cell Repairing Facial Peel

    Original price was: £120.00.Current price is: £104.00.

    Repair, refresh, and brighten with this firming, anti-aging facial kit powered by vegan EGF, plant stem cells, and multi-peptides, for a more youthful renewed radiance. Each kit offers up to eight facials.

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  • Sale! Bio-Renew EGF Cream – Skjermbilde2022-09-12kl.08.35.23_0eb1ec25-2ce7-4c08-9f13-c1f25fd78d2dBio-Renew EGF Cream – bio-renew-egf-cream-stylized_f48ebd6d-c027-4403-bf9f-9abe9f77fc7c

    Bio-Renew EGF Cream

    Original price was: £180.00.Current price is: £150.00.

    A transformative, age-defying face cream powered by vegan EGF, bio-recovery peptides, and phyto-retinol, for next-level firming, smoothing, and hydration.

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  • Sale! Bio-Renew EGF Drops 30ml – bio_renew_egf_drops_9eb65b32-f8c2-4028-a59b-64ac1f194712Bio-Renew EGF Drops 30ml – bio-renew-egf-drops-stylized_e8973fa3-db00-470e-afc3-3bb17e1aef6b

    Bio-Renew EGF Drops 30ml

    Original price was: £140.00.Current price is: £128.00.

    C-Shield Anti-Pollution Drops 0.5oz GWP

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  • Sale! Bio-Renew EGF Eye Cream – CopyofBio-RenewEGFEyeCream-scaled-1Bio-Renew EGF Eye Cream – clincal-results-pdp-gallery-bio-renew-egf-eye-cream

    Bio-Renew EGF Eye Cream

    Original price was: £110.00.Current price is: £100.00.

    Repair, renew, and rewind signs of aging with this advanced triple-action firming and hydrating vegan epidermal growth factor (EGF) eye cream.

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  • Sale! Bio-Renew EGF Neck Cream – CopyofBio-RenewEGFNeckCream-1-scaled-1Bio-Renew EGF Neck Cream – b_a-1000x1000-egfneck-2_3

    Bio-Renew EGF Neck Cream

    Original price was: £110.00.Current price is: £99.00.

    Combat and correct signs of aging with this transformative epidermal growth factor neck and décolleté cream, clinically proven to firm, smooth, and strengthen.

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  • Sale! BLONDME Bond Repair Brightening Shampoo 300ml – Brightening-ShampooBLONDME Bond Repair Brightening Shampoo 300ml – BLONDME_Nourishing_Regimen_1869_1-1

    BLONDME Bond Repair Brightening Shampoo 300ml

    Original price was: £21.45.Current price is: £18.00.

    The BLONDME Brightening Shampoo enhances blonde tones, neutralises yellow hues, and strengthens with bonding technology. Its lightweight, non-drying formula gently cleanses while leaving hair soft, smooth, and full of shine. Perfect for natural, highlighted, or bleached blondes, it keeps your colour salon-fresh between appointments. Pair with BLONDME Brightening Conditioner for the ultimate blonde care routine.

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  • Sale! nour condblondme bond repair nourishing conditioner 250110

    BLONDME Bond Repair Nourishing Conditioner 250ml

    Original price was: £22.95.Current price is: £18.00.
    • Bond repair nourishing conditioner – helps to nourish and detangle the hair
    • Smooths the hair surface – for silky soft results
    • Helps seal and smooth the surface of porous hair – reduces frizz
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  • Sale! nour maskBLONDME Bond Repair Nourishing Mask 200ml – blondme-bondfinity-deep-repair-mask___250128-2

    BLONDME Bond Repair Nourishing Mask 200ml

    Original price was: £22.45.Current price is: £18.00.

    Repairs damage equivalent to two lightening services in one use, hydrates deeply and enhances manageability. Leaves blonde hair soft, smooth and with a radiant shine.

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  • Sale! BLONDME Bond Repair Nourishing Shampoo 300ml – Nshampooblondme bond repair nourishing conditioner 250110 (1)

    BLONDME Bond Repair Nourishing Shampoo 300ml

    Original price was: £21.45.Current price is: £21.00.
    • Bond repair nourishing shampoo – helps to cleanse and moisturise the hair
    • Smooths the hair surface – for silky soft results
    • Strengthens the inner hair structure – helps to reduce hair breakage by up to 80% ​
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