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  • Angled Complexion Brush #108 – pdp_hero_108_angled_complexion_0a2e3fde-d473-4e94-85ca-20cccf451068

    Angled Complexion Brush #108

    £40.00

    For precise, buildable coverage from every angle, this Angled Complexion brush is a makeup kit must-have.

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  • Angled Definer Brush #302 – pdp_hero_302_angled_definer_1_9b9096ed-1d23-4cfa-b805-a264af4128cb

    Angled Definer Brush #302

    £26.00

    A versatile Angled Definer eye makeup brush, perfect for applying and blending cream and powder eyeshadow.

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  • Sale! Amplify Cleanser – ABC-Amplify-Cleanser-300ml-square-e1714732329192Authentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Authentic Beauty Concept Amplify Cleanser 300ml – Volumising Shampoo for Fine Hair

    Original price was: £30.00.Current price is: £21.00.

    A lightweight, vegan shampoo that boosts volume and body for fine hair. Infused with green tea and lime extracts, it strengthens, adds shine, and leaves hair soft, full, and manageable

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  • Sale! 42367116 1Authentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Authentic Beauty Concept Amplify Cleanser 50 ml

    Original price was: £8.00.Current price is: £5.00.

    Free from sulfate surfactants & parabens
    It’s a lightweight cleanser that adds volume & boosts body for fuller hair feel
    It boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel

    Green tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser.

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  • Sale! gemini generated image fthzpxfthzpxfthzabc amplify duo before and after2

    Authentic Beauty Concept Amplify Duo – Cleanser 300ml & Foam Conditioner 200ml for Fine Hair

    Original price was: £60.00.Current price is: £45.00.

    Volumise and weightlessly hydrate fine hair with this clean beauty power couple. Featuring the Amplify Cleanser (300ml) and the Amplify Foam Conditioner (200ml), this premium duo boosts body, adds natural shine, and leaves hair feeling full and bouncy.


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  • Sale! Authentic Beauty Concept Bare Cleanser for delicate scalpAuthentic Beauty Concept Bare Cleanser for delicate scalp

    Authentic Beauty Concept Bare Cleanser 300ml – Hypoallergenic, Sulfate & Silicone-Free Shampoo for Sensitive Scalps

    Original price was: £30.00.Current price is: £21.00.

    Gently cleanse and protect your scalp with the Authentic Beauty Concept Bare Cleanser 300ml. Hypoallergenic, unscented, and free from sulfates, silicones, and PEG, it supports a healthy scalp while caring for all hair types.

    Bundle & Savings: Buy 2 get 10% off, Buy 3 get 15% off. Free shipping over £45 and a free gift with every order. Price match guarantee.

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  • Sale! Authentic Beauty Concept Cool Glow Cleanser for neutralising undesired tonesAuthentic Beauty Concept Cool Glow Cleanser for neutralising undesired tones

    Authentic Beauty Concept Cool Glow Cleanser 300ml – Purple Shampoo for Blonde, Grey & Silver Hair

    Original price was: £30.00.Current price is: £21.00.

    A gentle purple shampoo for blonde, grey and silver hair that neutralises yellow or brassy tones while nourishing the hair. Enriched with violet sweet potato extract and natural purple pigments, it refreshes colour and leaves hair soft, shiny and radiant.

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  • Sale! Authentic Beauty Concept Deep Cleansing Shampoo for all hair typesDeep Cleansing Shampoo – ABC-DeepCleansingShampoo-1-e1714738975137

    Authentic Beauty Concept Deep Cleansing Shampoo 300ml – Clarifying Shampoo for Build-Up & Oily Hair

    Original price was: £30.00.Current price is: £21.00.

    A powerful yet gentle deep cleansing shampoo that removes product build-up, excess oil and impurities from the hair and scalp. Enriched with violet rice extract and panthenol, it leaves hair feeling clean, fresh and full of natural shine.

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  • Sale! authentic beauty concept Glow Cleanser for coloured hairGlow Limited Edition Set – ABC-Glow-Cleanser-and-conditioner-features-e1721320085359

    Authentic Beauty Concept Glow Cleanser 300ml – Colour-Protecting Shampoo for Coloured Hair

    Original price was: £30.00.Current price is: £21.00.

    A vegan, colour-protecting shampoo that preserves hair colour, moisturises, and adds shine. Enriched with cinnamon & date extracts and lactic acid, it leaves hair soft, smooth, and manageable

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  • Sale! 42367284 142367284 3

    Authentic Beauty Concept Glow Cleanser 50 ml

    Original price was: £8.00.Current price is: £5.00.

    Free from sulfate surfactants, silicones & parabens
    It’s a cleanser that preserves the colour
    It preserves the colour, moisturises and seals the cuticle

    The efficacy of Cationic Guar improves the ease of combing and helps to leave the hair soft and shiny.

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  • Sale! 3132368 abc season of gifting 202642458 4x5abc season of gifting bag 1

    Authentic Beauty Concept Glow Gift Set – Limited Edition Christmas 2026 Haircare Set & Designer Barrel Bag

    Original price was: £62.00.Current price is: £55.00.

    Illuminate colour-treated hair this festive season with the Limited Edition Authentic Beauty Concept Glow Gift Set. Designed to preserve vibrancy, boost moisture, and enhance shine, this luxury 3-piece collection features a full-sized Glow Cleanser (300ml), Glow Conditioner (250ml), and travel-friendly Glow Spray Serum (50ml) with UV protection. Presented in an exclusive, versatile barrel bag co-created with Camille Razat in the trending Cocoa Powder shade, it makes the ultimate luxury Christmas gift or self-care treat.

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  • Sale! Authentic Beauty Concept Hydrate Cleanser – Moisturising Shampoo for Normal to Dry Hair, Vegan & Sulfate-Free, 250mlHydrate Limited Edition Set – ABC-Hydrate-cleanse-and-condition-features-e1714725059756

    Authentic Beauty Concept Hydrate Cleanser – Moisturising Shampoo for Normal to Dry Hair, Vegan & Sulfate-Free, 250ml

    Original price was: £30.00.Current price is: £21.00.

    Restore moisture, elasticity, and bounce to your hair with the Authentic Beauty Concept Hydrate Cleanser. Vegan, free from sulfates, parabens, and silicones, this gentle transparent shampoo cleanses without stripping, leaving hair soft, hydrated, and manageable.

    Bundle Offers:

    • Buy 2 items, get 10% off

    • Buy 3 or more, get 15% off

    • Free shipping on orders over £45

    • Free gift with every order

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  • Sale! screenshot 2026 09 03 at 12.09.27

    Authentic Beauty Concept Hydrate Gift Set – Limited Edition Christmas 2026 Haircare Set & Designer Barrel Bag

    Original price was: £62.00.Current price is: £55.00.

    Deeply moisturise dry or normal hair this festive season with the Limited Edition Authentic Beauty Concept Hydrate Gift Set. Formulated to restore elasticity, bounce, and healthy shine, this luxury 3-piece collection features a full-sized Hydrate Cleanser (300ml), Hydrate Conditioner (250ml), and a versatile Hand & Hair Light Cream (30ml). Housed in an exclusive Cocoa Powder barrel bag co-created with Camille Razat, it offers the ultimate hydrating treat or Christmas gift.

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  • NEW Sale! screenshot 2026 09 03 at 12.34.16authentic beauty concept hydration style discovery kit

    Authentic Beauty Concept Hydration & Style Discovery Kit – Travel Hair Care Set & Beauty Bag

    Original price was: £27.00.Current price is: £10.00.

    Revitalize dry, wavy, or textured hair with the Authentic Beauty Concept Hydration & Style Discovery Kit. Formulated to restore elasticity, deep hydration, and voluminous style, this premium mini value set includes a Hydrate Cleanser (50ml), intensive Hydrate Mask (30ml), and heat-protecting Cosmic Blow-Dry Jelly (30ml). Packaged in a chic, travel-ready pouch, it is the perfect trial kit, travel companion, or luxury gift.

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  • NEW Sale! image 10 09 2026 at 18.01image 10 09 2026 at 18.00 (1)

    Authentic Beauty Concept Memento Hair & Senses Set (2026 Limited Edition) – Head-Spa Ritual Set

    Original price was: £121.00.Current price is: £90.00.

    Bring the relaxing salon head-spa ritual home with the Authentic Beauty Concept Memento Hair & Senses Set (2026 Limited Edition). Featuring the best-selling Hydrate Cleanser and Hydrate Mask, the new Beautifying Rich Oil, and a exclusive Jade Stone Massage Comb, this vegan, silicone-free gift set comes housed in a puffy Cocoa Powder cosmetic clutch made from recycled materials. Extremely limited stock available (RRP £121.50).

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