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Sale!
Amplify Cleanser
Original price was: £28.60.Current price is: £24.00.
Free from sulfate surfactants & parabens
It’s a lightweight cleanser that adds volume & boosts body for fuller hair feel
It boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel
Amplify Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Green tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser.

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NEW Sale!
Amplify Limited Edition Gift Set 2025
Original price was: £60.15.Current price is: £55.00.
Discover the new Authentic Beauty Concept Limited Edition Set for 2025

Premium gift tin box with a vibrant design by WOUF, featuring Amplify Cleanser, Conditioner duo & Scrunchie

The set contains

1x Authentic Beauty Concept Amplify Cleanser 300 ml and

1x Authentic Beauty Concept Amplify Conditioner 250 ml.

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Angled Complexion Brush #108
£40.00
For precise, buildable coverage from every angle, this Angled Complexion brush is a makeup kit must-have.

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Angled Definer Brush #302
£26.00
A versatile Angled Definer eye makeup brush, perfect for applying and blending cream and powder eyeshadow.

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Sale!
Bare Cleanser
Original price was: £28.60.Current price is: £24.00.
Free from sulfate surfactants, silicones & PEG
It’s an unscented transparent cleanser that protect the natural barrier of the scalp
It gently cleanses all hair and scalp types from build – up
It helps to protect the natural barrier of the scalp
The formula with Spirulina Extract helps to moisturize stressed hair and scalp. Allergy-friendly, ECARF certified.

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Sale!
BLONDME Bond Repair Brightening Shampoo 300ml
Original price was: £21.45.Current price is: £18.00.
The BLONDME Brightening Shampoo enhances blonde tones, neutralises yellow hues, and strengthens with bonding technology. Its lightweight, non-drying formula gently cleanses while leaving hair soft, smooth, and full of shine. Perfect for natural, highlighted, or bleached blondes, it keeps your colour salon-fresh between appointments. Pair with BLONDME Brightening Conditioner for the ultimate blonde care routine.

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Sale!
BLONDME Bond Repair Nourishing Shampoo 300ml
Original price was: £21.45.Current price is: £21.00.
- Bond repair nourishing shampoo – helps to cleanse and moisturise the hair
- Smooths the hair surface – for silky soft results
- Strengthens the inner hair structure – helps to reduce hair breakage by up to 80%
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Sale!
BLONDME Bond Repair Purple Shampoo 300ml
Original price was: £21.45.Current price is: £18.00.
Washes hair and cleans the scalp, Strengthens the hair fibre while adding shine and volume, leaves hair soft while neutralises yellow undertones in your hair

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Blush
£36.00
A velvety soft mineral powder blush imparts a gentle flush of longwearing, buildable color, perfect for popping cheekbones, or adding to eyelids and lips.

Select options This product has multiple variants. The options may be chosen on the product page
Bronze 9.9g
£48.00
A mineral pressed bronzing powder infused with antioxidants, this bronzer adds warmth and natural contour for a sun-kissed glow all year round.

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Contour Kit
£46.00
Define and add dimension with this longwearing mineral powder contouring palette. Featuring two matte and two shimmer shades, build, blend, and customize your contour and highlight for endless effects.

Select options This product has multiple variants. The options may be chosen on the product page
Contour/Highlight Brush #107
£40.00
A multitasking dual-ended brush for contouring, highlighting, and any other precision makeup placement.

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Sale!
Cool Glow Cleanser
Original price was: £28.60.Current price is: £24.00.
Free from sulfate surfactants & silicones
It’s a nourishing cleanser with violet sweet potato extracts that neutralise unwanted yellow tones
Low sensitising purple pigments neutralise unwanted yellow tones and enhance the hair’s natural highlights for a refreshed, radiant glow.
Sweet Potato Extract is often used as soothing and conditioning agents. Purple sweet potatoes are high in anthocyanins, which are antioxidants known to reduce inflammation. Its extract is violet and often used as natural food colourant.

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Cream Blush
£36.00
Delivers rich moisture and skin-strengthening antioxidants to protect and repair dry, dehydrated skin. A nutritive blend of c

Select options This product has multiple variants. The options may be chosen on the product page
Cream Blush Stick
£42.00
This luxurious cleansing cream converts to a rich, buildable lather when massaged with water. Gently exfoliates with papaya e

Select options This product has multiple variants. The options may be chosen on the product page
Crease Shader Brush #305
£26.00
Create depth and dimension to any eye look with the Crease Shader brush.

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