• Sale! GlyPro AHA Resurfacing Cleanser 200 ml – pdp_hero_glypro_aha_resurfacing_cleanserGlyPro AHA Resurfacing Cleanser 200 ml – glypro-resurfacing-cleanser_1

    GlyPro AHA Resurfacing Cleanser 200 ml

    Original price was: £54.00.Current price is: £43.20.

    Formerly Glycolic Resurfacing Cleanser. Power up your exfoliation with a 10% glycolic acid resurfacing cleanser. Targeting texture, dullness, clogged pores, and uneven skin tone, kick-start your glow with this smoothing, refining gel cleanser.

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  • Sale! GlyPro AHA Resurfacing Peel Kit – pdp_hero_glypro_aha_resurfacing_peel_1GlyPro AHA Resurfacing Peel Kit – glypro-peel-product-1000x1000-1

    GlyPro AHA Resurfacing Peel Kit

    Original price was: £108.00.Current price is: £86.40.

    Next-level resurfacing and reparative skin-smoothing at-home peel kit with glycolic acid, retinol, and antioxidant superfruit complex for re-energized radiance.

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  • Sale! HA-Revive Hyaluronic Drops 30 ml – pdp_hero_ha-revive_hyaluronic_dropsHA-Revive Hyaluronic Drops 30 ml – ha-revive-hyaluronic-drops-4

    HA-Revive Hyaluronic Drops 30 ml

    Original price was: £96.00.Current price is: £76.80.

    Formerly Daily Hydration+. Next-level hyaluronic acid-powered hydrating serum, boosts moisture levels, while plumping and strengthening for refreshed, radiant skin.

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  • Sale! HA-Revive Hyaluronic Hydrator 50 ml – pdp_hero_ha-revive_hyaluronic_hydratorHA-Revive Hyaluronic Hydrator 50 ml – ha-revive-hydrator

    HA-Revive Hyaluronic Hydrator 50 ml

    Original price was: £84.00.Current price is: £67.20.

    Formerly Phyto-Active Light Moisture. This active age-defying moisturizer restores skin’s suppleness and vitality, with hyaluronic acid and plant stem cells delivering weightless hydration for a plumped, smoothed glow.

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  • Sale! HA-Revive Hyaluronic Mist 118 ml – pdp_hero_ha-revive_hyaluronic_mist_fka_5795a656-a7ea-49f5-bd7e-eb3cb9fd8bd0HA-Revive Hyaluronic Mist 118 ml – ha-revive-hyaluronic-mist_stylized2

    HA-Revive Hyaluronic Mist 118 ml

    Original price was: £46.00.Current price is: £36.80.

    Formerly Phyto-Active Toning Mist. Hydrate and nourish dry or dehydrated skin moments, while helping prevent further moisture loss with this quenching botanical-infused mist. Powered by hyaluronic acid and coconut water, for a refreshing, toning spritz.

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  • HD Mineral Foundation Stick – 82a2f44a96a65b0e9289fe3951f5d813-imageHD Mineral Foundation Stick – hdmf-5

    HD Mineral Foundation Stick

    £54.00

    A 4-in-1 cream foundation stick providing buildable coverage, for a natural, all-day radiance. Longwearing mineral makeup infused with hyaluronic acid and antioxidants, use as a foundation, concealer, contour, and highlighter.

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  • Sale! Hydra Bright AHA Cleanser 200 ml – Hydra-BrightAHACleanser-scaled-1Hydra Bright AHA Cleanser 200 ml – hydra-bright-aha-cleanser-stlyized_1

    Hydra Bright AHA Cleanser 200 ml

    Original price was: £54.00.Current price is: £43.20.

    Formerly Hydrating Gel Cleanser. Sulfate-free foaming gel cleanser removes makeup and other impurities, resetting skin’s balance for a hydrating and brightening refresh.

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  • Sale! Hydra-Bright AHA Glow Mask – Hydra-BrightAHAGlowMask_noshadow_2-scaled-1Hydra-Bright AHA Glow Mask – hydra-bright-aha-glow-mask-stylized

    Hydra-Bright AHA Glow Mask

    Original price was: £68.00.Current price is: £54.40.

    Treat skin to a glow-boosting treatment with this brightening mask. Powered by vegan lactic acid, licorice, and vitamin E it evens out skin tone, smooths, and softens skin for a refreshed radiance.

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  • Sale! Hydra-Bright AHA Glow Peel – pdp_hero_hydra-bright_aha_glow_peelHydra-Bright AHA Glow Peel – hyrda-bright_aha_glow_peel_stylized1

    Hydra-Bright AHA Glow Peel

    Original price was: £108.00.Current price is: £86.40.

    Boosting brightness and renewing radiance, this pro-level peel targets dullness, dehydration, and hyperpigmentation, powered by vegan lactic + ferulic acid, and reparative antioxidants. This at-home peel kit includes all products and accessories to perform a complete treatment.

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  • Sale! Hydra-Bright Polishing Cleanser 42 g – pdp_hero_hydra-bright_polishing_cleanser_fkaHydra-Bright Polishing Cleanser 42 g – hydra-bright-polishing-cleanser-stylized-small

    Hydra-Bright Polishing Cleanser 42 g

    Original price was: £54.00.Current price is: £43.20.

    Targeting texture and tone, this polishing foam cleanser brightens and smooths. Powered by salicylic acid, eco-friendly jojoba beads, and botanical brighteners, its dual action exfoliation reveals your most refreshed radiance and complexion clarity.

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  • Sale! Hydra-Bright Vitamin C Drops 30ml – pdp_hero_hydra-bright_vitamin_c_drops_fka_d0abb67e-cc8c-449d-8017-0322b4b55f14Hydra-Bright Vitamin C Drops 30ml – hydra-bright-vitamin-c-drops-stylized_8d39733a-5e2e-49a7-b5c4-5daceebc6194

    Hydra-Bright Vitamin C Drops 30ml

    Original price was: £134.00.Current price is: £117.00.

    Formerly Daily Power C+. Fight premature aging and daily environmental and blue light damage with this supercharged brightening vitamin C serum. Powered by 20% vitamin C, kakadu plum, and multi-peptides, it plumps and lifts, boosting your daily glow.

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  • Sale! Hydrate CleanserHydrate Limited Edition Set – ABC-Hydrate-cleanse-and-condition-features-e1714725059756

    Hydrate Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a transparent cleanser that moisturizes normal to dry or curly hair
    It moisturises normal to dry or curly hair and brings back elasticity and bounce
    Hydrate Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Sodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam.

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  • Sale! screenshot 2025 09 05 at 17.32.17screenshot 2025 09 05 at 17.19.42

    Hydrate Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £48.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Hydrate Cleanser 300 ml and

    1x Authentic Beauty Concept Hydrate Conditioner 250 ml.

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  • Illuminating Primer – IMG_0035Illuminating Primer – IMG_0036

    Illuminating Primer

    £44.00

    Effortlessly lightweight, this illuminating makeup primer imparts instant radiance while brightening, color-correcting, and smoothing skin with vitamin C and squalane for more even, glowing skin and extended makeup weartime.

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  • Sale! K18 DAMAGE SHIELD pH protective shampoo – UK200048602_K18K18 DAMAGE SHIELD pH protective shampoo – UK200048602_K18_2

    K18 DAMAGE SHIELD pH protective shampoo

    Original price was: £39.00.Current price is: £28.00.

    A colour-safe, protective shampoo to maintain hair health + strength
    A colour-safe, pH-optimized shampoo with the patented K18PEPTIDEâ„¢ to effectively cleanse while maintaining hair health and protecting hair from damage. pH-optimized formula helps reduce excess swelling of the hair cuticle during washing to help prevent frizz, preserve colour, and enhance shine. Scalp microbiome-friendly and gentle enough to use every time you cleanse.

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  • Sale! K18 PEPTIDE PREPâ„¢ detox shampoo – UK200039227_K18K18 PEPTIDE PREPâ„¢ detox shampoo – UK200039227_K18_2

    K18 PEPTIDE PREPâ„¢ detox shampoo

    Original price was: £39.00.Current price is: £28.00.

    A colour-safe clarifying shampoo formulated with K18PEPTIDE™.

    A colour-safe clarifying shampoo with skincare-inspired ingredients + microdosed with the patented K18PEPTIDEâ„¢ to nourish hair while removing buildup for a clean, healthy hair canvas.

    • pH optimised
    • clears excess buildup
    • 17 ingredients + patented peptide
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