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A gentle purple shampoo for blonde, grey and silver hair that neutralises yellow or brassy tones while nourishing the hair. Enriched with violet sweet potato extract and natural purple pigments, it refreshes colour and leaves hair soft, shiny and radiant.
A vegan, colour-protecting shampoo that preserves hair colour, moisturises, and adds shine. Enriched with cinnamon & date extracts and lactic acid, it leaves hair soft, smooth, and manageable
Free from sulfate surfactants, silicones & parabens
It’s a cleanser that preserves the colour
It preserves the colour, moisturises and seals the cuticle
The efficacy of Cationic Guar improves the ease of combing and helps to leave the hair soft and shiny.
Illuminate colour-treated hair this festive season with the Limited Edition Authentic Beauty Concept Glow Gift Set. Designed to preserve vibrancy, boost moisture, and enhance shine, this luxury 3-piece collection features a full-sized Glow Cleanser (300ml), Glow Conditioner (250ml), and travel-friendly Glow Spray Serum (50ml) with UV protection. Presented in an exclusive, versatile barrel bag co-created with Camille Razat in the trending Cocoa Powder shade, it makes the ultimate luxury Christmas gift or self-care treat.
Deeply moisturise dry or normal hair this festive season with the Limited Edition Authentic Beauty Concept Hydrate Gift Set. Formulated to restore elasticity, bounce, and healthy shine, this luxury 3-piece collection features a full-sized Hydrate Cleanser (300ml), Hydrate Conditioner (250ml), and a versatile Hand & Hair Light Cream (30ml). Housed in an exclusive Cocoa Powder barrel bag co-created with Camille Razat, it offers the ultimate hydrating treat or Christmas gift.
Revitalize dry, wavy, or textured hair with the Authentic Beauty Concept Hydration & Style Discovery Kit. Formulated to restore elasticity, deep hydration, and voluminous style, this premium mini value set includes a Hydrate Cleanser (50ml), intensive Hydrate Mask (30ml), and heat-protecting Cosmic Blow-Dry Jelly (30ml). Packaged in a chic, travel-ready pouch, it is the perfect trial kit, travel companion, or luxury gift.
Bring the relaxing salon head-spa ritual home with the Authentic Beauty Concept Memento Hair & Senses Set (2026 Limited Edition). Featuring the best-selling Hydrate Cleanser and Hydrate Mask, the new Beautifying Rich Oil, and a exclusive Jade Stone Massage Comb, this vegan, silicone-free gift set comes housed in a puffy Cocoa Powder cosmetic clutch made from recycled materials. Extremely limited stock available (RRP £121.50).
The BLONDME Brightening Shampoo enhances blonde tones, neutralises yellow hues, and strengthens with bonding technology. Its lightweight, non-drying formula gently cleanses while leaving hair soft, smooth, and full of shine. Perfect for natural, highlighted, or bleached blondes, it keeps your colour salon-fresh between appointments. Pair with BLONDME Brightening Conditioner for the ultimate blonde care routine.
Washes hair and cleans the scalp, Strengthens the hair fibre while adding shine and volume, leaves hair soft while neutralises yellow undertones in your hair
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