• Sale! Hydrate Conditioner

    Hydrate Conditioner

    Original price was: £33.35.Current price is: £26.00.

    Free from parabens & silicones
    It’s a conditioner that moisturizes normal to dry or curly hair
    It moisturises normal to dry or curly hair and brings back elasticity & bounciness
    Hydrate Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Allow the daily luxury to enjoy healthy looking hair.

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  • Sale! screenshot 2025 09 05 at 17.32.17screenshot 2025 09 05 at 17.19.42

    Hydrate Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £48.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Hydrate Cleanser 300 ml and

    1x Authentic Beauty Concept Hydrate Conditioner 250 ml.

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  • Sale! Hydrate Lotion – ABC-Hydrate-lotionHydrate Lotion – ABC-Hydrate-lotion-features

    Hydrate Lotion

    Original price was: £31.60.Current price is: £28.00.

    Free from parabens & silicones
    It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable
    It helps fight frizz and leaves the hair supple & manageable while it protects the hair from blow-dry damage and improves the combability
    Phenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens.

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  • Sale! Hydrate Spray Conditioner

    Hydrate Spray Conditioner

    Original price was: £34.40.Current price is: £26.00.

    Free from parabens & silicones
    It’s a leave-in spray conditioner that moisturises
    It moisturises normal to dry or curly hair and brings back elasticity & bounciness
    The formula with Panthenol adds shine while it helps to detangle.

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  • Sale! K18 DAMAGE SHIELD pH protective conditioner – UK200048603_K18K18 DAMAGE SHIELD pH protective conditioner – UK200048603_K18_2

    K18 DAMAGE SHIELD pH protective conditioner

    Original price was: £39.00.Current price is: £28.00.

    Smoothing conditioner detangles + protects from daily damage

    A nourishing, protective conditioner that helps shield hair from daily damage to help maintain hair health and improve smoothness and shine. Engineered to weightlessly soften and detangle while the K18PEPTIDEâ„¢ helps replenish hair during washing.

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  • Precise Micro Browliner – 1830f91a26c7340c31f63ad6519897af-imagePrecise Micro Browliner – brow-stly

    Precise Micro Browliner

    £28.00

    A longwearing and smudge-proof eyebrow pen, redefine and balance your brows with this high-precision liner and shaping spoolie brush duo.

    Select optionsLoading Done This product has multiple variants. The options may be chosen on the product page
  • Precision Lip Pencil – precision_lip_pencil_coral_crushPrecision Lip Pencil – precision_lip_pencil_moxie

    Precision Lip Pencil

    £22.00

    Longwearing lip liner pencil that glides on effortlessly, infused with antioxidant protection for precision color and definition.

    Select optionsLoading Done This product has multiple variants. The options may be chosen on the product page
  • Sale! Replenish Conditioner

    Replenish Conditioner

    Original price was: £33.35.Current price is: £24.00.

    Free from parabens & silicones
    It’s a conditioner for damaged hair that strengthens the hair fibre & seals the cuticle
    It strengthens the hair fibre and seals the cuticle
    Replenish Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The non-overburdening formula with Panthenol leaves the hair soft, shiny and manageable.

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  • NEW Sale! screenshot 2025 09 05 at 17.35.39screenshot 2025 09 05 at 17.19.42

    Replenish Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £52.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Replenish Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Replenish Cleanser 300 ml and

    1x Authentic Beauty Concept Replenish Conditioner 250 ml.

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  • Sale! Replenish Spray Conditioner

    Replenish Spray Conditioner

    Original price was: £34.40.Current price is: £28.00.

    Free from parabens & silicones
    It’s a leave-in spray conditioner for damaged hair
    It nourishes damaged & treated hair
    The sprayable consistency is non-overburdening, yet leaves the hair soft & shiny. Stearamidopropyl Dimethylamine is a lightweight detangling agent.

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  • Shadow Quad 6.4g – b5fad2d6ec4cae9890617c22f96fb3ce-imageShadow Quad 6.4g – eye_shadow_quad_cool_glow2

    Shadow Quad 6.4g

    £46.00

    With buildable, blendable coverage, customize your eye makeup with rich-pigment mineral eyeshadows. Presented in compact quads, each talc-free, longwearing, velvety shade is infused with antioxidant protection. Find your perfect palette and create your own custom eyeshadow look with four expertly matched shades in these mineral Shadow Quads. Each talc-free, finely-milled mineral eyeshadow delivers color-rich pigments…

    Select optionsLoading Done This product has multiple variants. The options may be chosen on the product page
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