All Rounder Paddle Brush
Original price was: £21.00.£20.00Current price is: £20.00.The ghd All Rounder Paddle Brush is a must have brush for everything
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Amplify Conditioner
Original price was: £33.35.£24.00Current price is: £24.00.Free from parabens & silicones
It’s a lightweight gel conditioner that boosts volume & body for a thicker hair feel
It leaves the hair manageable, boosts body and volume for a thicker hair feelHydroxyethylcellulose, a gelling and thickening agent, supports the lightweight, transparent gel consistency.
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Amplify Limited Edition Gift Set 2025
Original price was: £60.15.£55.00Current price is: £55.00.Discover the new Authentic Beauty Concept Limited Edition Set for 2025
Premium gift tin box with a vibrant design by WOUF, featuring Amplify Cleanser, Conditioner duo & Scrunchie
The set contains
1x Authentic Beauty Concept Amplify Cleanser 300 ml and
1x Authentic Beauty Concept Amplify Conditioner 250 ml.
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Amplify Spray Conditioner
Original price was: £34.40.£28.00Current price is: £28.00.Free from parabens & silicones
It’s a lightweight leave-in spray conditioner that detangles fine hair
It moisturises and detangles fine hair on a daily basis
The formula with Panthenol and rice extract brings the hair back to an optimal moisture level. -
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BLONDME Bond Repair Nourishing Conditioner 250ml
Original price was: £22.95.£18.00Current price is: £18.00.- Bond repair nourishing conditioner – helps to nourish and detangle the hair
- Smooths the hair surface – for silky soft results
- Helps seal and smooth the surface of porous hair – reduces frizz
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BLONDME Bond Repair Nourishing Mask 200ml
Original price was: £22.45.£18.00Current price is: £18.00.Repairs damage equivalent to two lightening services in one use, hydrates deeply and enhances manageability. Leaves blonde hair soft, smooth and with a radiant shine.
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BLONDME Bond Repair Purple Conditioner 250ml
Original price was: £22.95.£22.00Current price is: £22.00.This product smooths hair and combats frizz while making detangling and styling effortless. It enhances brilliant shine and neutralises yellow undertones for a radiant, polished look.
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BLONDME Bond Repair Purple Mask 200ml
Original price was: £24.45.£20.00Current price is: £20.00.Achieve a cool, bright blonde with this bond-repairing, anti-brass formula. It neutralises yellow tones, strengthens and deeply nourishes hair for softness and shine, while taming frizz for a sleek, salon-perfect finish. Vegan and sulfate-free, it keeps your blonde vibrant and healthy.
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BLONDME Bond Repair Purple Spray Conditioner 150ml
Original price was: £22.95.£22.00Current price is: £22.00.Bring a silver shine to your blond, while eliminating unwanted tones and making it easier to detangle your hair. Bond Repair Purple Spray Conditioner is a pigmented leave-in treatment that removes warmth or yellow undertones in cool or polar blondes. It facilitates detangling, improving combability, and it adds a silver shine to the hair.
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BLONDME Bondfinity Deep Repair Mask 200ml
Original price was: £24.45.£24.00Current price is: £24.00.The BLONDME BondFinity Mask repairs and strengthens damaged blonde hair, rebuilding inner bonds with BondFinity Technology. It deeply nourishes, reduces breakage, and enhances softness, shine, and elasticity. This hydrating treatment smooths and detangles for easy manageability. Use 1-2 times weekly after BLONDME BondFinity Shampoo and follow with BLONDME BondFinity Leave-In Treatment for maximum repair and protection
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Glow Conditioner
Original price was: £33.35.£26.00Current price is: £26.00.Free from parabens & silicones
It’s a conditioner that preserves the colour and helps to moisturize the coloured hair
It preserves the colour and moisturises the coloured hair
Glow Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Glyceryl Stearate adds a soft and smooth product appearance. -
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Glow Limited Edition Gift Set
Original price was: £60.15.£52.00Current price is: £52.00.Discover the new Authentic Beauty Concept Gift Set.Â
Premium gift tin box with a vibrant design by WOUF, featuring Glow Cleanser, Conditioner duo & Scrunchie.
The set contains
1x Authentic Beauty Concept Glow Cleanser 300 ml and
1x Authentic Beauty Concept Glow Conditioner 250 ml.
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Hydrate Conditioner
Original price was: £33.35.£26.00Current price is: £26.00.Free from parabens & silicones
It’s a conditioner that moisturizes normal to dry or curly hair
It moisturises normal to dry or curly hair and brings back elasticity & bounciness
Hydrate Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Allow the daily luxury to enjoy healthy looking hair. -
Sale!
Hydrate Limited Edition Gift Set 2025
Original price was: £60.15.£52.00Current price is: £52.00.Discover the new Authentic Beauty Concept Limited Edition Set for 2025
Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie
The set contains
1x Authentic Beauty Concept Hydrate Cleanser 300 ml and
1x Authentic Beauty Concept Hydrate Conditioner 250 ml.
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Hydrate Lotion
Original price was: £31.60.£28.00Current price is: £28.00.Free from parabens & silicones
It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable
It helps fight frizz and leaves the hair supple & manageable while it protects the hair from blow-dry damage and improves the combability
Phenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens.
Flat-top Kabuki Traveller Brush #106 
BHA Clarifying Gel Moisturizer 
Blurring Primer 
Detail Shader Brush #306 
Flat-top Kabuki Brush #105 
Crayon Sharpener 
Cosmic Blow-Dry Jelly 
Purifying Gel Cleanser 200 ml 
Detail Blender Brush #303 
Hydra-Bright Polishing Cleanser 42 g 
Time to Shine - Gloss Duo 
Time to Shine- Cool Collection 
Radiant Spa Day Kit 
Makeup Blender Sponge + Travel Case 
Beta-Clarity Clear Skin Cleanser 200 ml