• Sale! screenshot 2025 09 05 at 17.19.14screenshot 2025 09 05 at 17.19.42

    Glow Limited Edition Gift Set

    Original price was: £60.15.Current price is: £48.00.

    Discover the new Authentic Beauty Concept Gift Set. 

    Premium gift tin box with a vibrant design by WOUF, featuring Glow Cleanser, Conditioner duo & Scrunchie.

    The set contains

    1x Authentic Beauty Concept Glow Cleanser 300 ml and

    1x Authentic Beauty Concept Glow Conditioner 250 ml.

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  • Glow Up Highlighter – 70023e2bedd49fbd5e1169b609d925f2-imageGlow Up Highlighter – glow_up_highlighter_stick_stylized1

    Glow Up Highlighter

    £38.00

    Ultra-sheer, dewy highlighting balm, loaded with skin-nourishing vitamins and hydrating hyaluronic acid, for a naturally luminous, radiant glow.

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  • HD Mineral Foundation Stick – 82a2f44a96a65b0e9289fe3951f5d813-imageHD Mineral Foundation Stick – hdmf-5

    HD Mineral Foundation Stick

    £54.00

    A 4-in-1 cream foundation stick providing buildable coverage, for a natural, all-day radiance. Longwearing mineral makeup infused with hyaluronic acid and antioxidants, use as a foundation, concealer, contour, and highlighter.

    Select optionsLoading Done This product has multiple variants. The options may be chosen on the product page
  • Sale! Hydra-Bright Vitamin C Drops 30ml – pdp_hero_hydra-bright_vitamin_c_drops_fka_d0abb67e-cc8c-449d-8017-0322b4b55f14Hydra-Bright Vitamin C Drops 30ml – hydra-bright-vitamin-c-drops-stylized_8d39733a-5e2e-49a7-b5c4-5daceebc6194

    Hydra-Bright Vitamin C Drops 30ml

    Original price was: £134.00.Current price is: £117.00.

    Formerly Daily Power C+. Fight premature aging and daily environmental and blue light damage with this supercharged brightening vitamin C serum. Powered by 20% vitamin C, kakadu plum, and multi-peptides, it plumps and lifts, boosting your daily glow.

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  • Sale! Hydrate CleanserHydrate Limited Edition Set – ABC-Hydrate-cleanse-and-condition-features-e1714725059756

    Hydrate Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a transparent cleanser that moisturizes normal to dry or curly hair
    It moisturises normal to dry or curly hair and brings back elasticity and bounce
    Hydrate Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Sodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam.

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  • Sale! screenshot 2025 09 05 at 17.32.17screenshot 2025 09 05 at 17.19.42

    Hydrate Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £48.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Hydrate Cleanser 300 ml and

    1x Authentic Beauty Concept Hydrate Conditioner 250 ml.

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  • Illuminating Primer – IMG_0035Illuminating Primer – IMG_0036

    Illuminating Primer

    £44.00

    Effortlessly lightweight, this illuminating makeup primer imparts instant radiance while brightening, color-correcting, and smoothing skin with vitamin C and squalane for more even, glowing skin and extended makeup weartime.

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  • Luminous Brightening Concealer – pdp_hero_liquid_bright_concealerLuminous Brightening Concealer – luminous-brightening-concealer-lifestyle-2

    Luminous Brightening Concealer

    £39.00

    With its light to medium coverage, this liquid concealer corrects, perfects, and highlights, for a radiant, second-skin effect. Use as concealer, highlighter, or under eye brightener.

    Select optionsLoading Done This product has multiple variants. The options may be chosen on the product page
  • Luminous Setting Powder 14 g – 97ee077806191c3903924a3905fc8ba4-imageLuminous Setting Powder 14 g – luminous-setting-powder-stylized

    Luminous Setting Powder 14 g

    £50.00

    Lock in your look all day long with this luxurious loose setting powder, infused with diamond powder, for a flawless finish and luminous glow.

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  • Mattifying Primer – IMG_0031Mattifying Primer – IMG_0032

    Mattifying Primer

    £44.00

    Weightless and instantly mattifying, this shine-controlling makeup primer preps and balances skin with niacinamide and caffeine, creating a velvet matte finish, for smooth foundation application and extended weartime.

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  • Sale! Oil Control Emulsion 50ml – pdp_hero_oil_control_emulsion_1_1Oil Control Emulsion 50ml – oil-control-emulsion-stylized-recovered

    Oil Control Emulsion 50ml

    Original price was: £60.00.Current price is: £48.00.

    Hydrate and moisturize skin without weighing it down with this purifying and mattifying next-generation moisturizer. Powered by hyaluronic acid, barrier-boosting probiotics, and microsponge technology for a balanced complexion and healthy microbiome.

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  • Oil Free Camouflage 3.1g – b07208c2e749dcfc5ba27aead7edec6e-imageOil Free Camouflage 3.1g – oil-free-camouflage-swatches

    Oil Free Camouflage 3.1g

    £37.00

    Correct and conceal any tone or textural concerns with this effortless, versatile oil-free concealer. Soothing and protecting skin with anti-aging antioxidants, this buildable formulation offers a skin-finish effect.

    Select optionsLoading Done This product has multiple variants. The options may be chosen on the product page
  • Perfecting Powder 9g – 6d1dc1fe139eb1131530c68b09c7db19-imagePerfecting Powder 9g – perfecting-powder-stylized

    Perfecting Powder 9g

    £48.00

    Eliminate shine and extend the wear of your makeup with this translucent, talc-free, mineral setting powder. Infused with antioxidant-protection, it mattifies and blurs any imperfections for a flawless finish.

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  • Sale! Phyto-Calm Aloe Drops 30 ml – pdp_hero_phyto-calm_aloe_drops_fkaPhyto-Calm Aloe Drops 30 ml – phyto-calm-aloe-drops-stylized

    Phyto-Calm Aloe Drops 30 ml

    Original price was: £64.00.Current price is: £51.20.

    Formerly Corrective Soothing Serum. Revitalize and strengthen skin with this calming serum. Powered by skin-nurturing ingredients including aloe vera and olive fruit and sunflower seed oils, it softens and soothes, enhancing moisture for a reinvigorated radiance.

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  • Sale! Phyto-Calm Aloe Hydrator 50 ml – pdp_hero_phyto-calm_aloe_hydratorPhyto-Calm Aloe Hydrator 50 ml – phyto-calm-hydrator-3

    Phyto-Calm Aloe Hydrator 50 ml

    Original price was: £60.00.Current price is: £48.00.

    Formerly Balancing Moisture Remedy. Soothing and hydrating, diminishing hyperpigmentation, and providing antioxidant protection, this restorative moisturizer features an elevated blend of botanicals and aloe vera for a comforted, calmed complexion.

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  • Sale! Phyto-Calm Enzyme Mask 60 ml – pdp_hero_phyto-calm_enzyme_maskPhyto-Calm Enzyme Mask 60 ml – phyto-calm-enzyme-mask-2_1

    Phyto-Calm Enzyme Mask 60 ml

    Original price was: £54.00.Current price is: £43.20.

    Formerly Gentle Enzyme Exfoliant. Supporting skin’s natural exfoliation, while conditioning and hydrating, this fruit acid and enzyme-infused treatment mask smooths, softens, and soothes skin, for reenergized renewal.

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