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Build and blend with three mineral eyeshadow palettes, each containing eight velvety-smooth, talc-free, antioxidant-rich vibrant mattes and metallics for all-day wear.
Free from sulfate surfactants, parabens & silicones
It’s a cleanser that gets rid of build up greasiness
It removes impurities and gets rid of build up greasiness
Free from silicones & parabens
It’s a dry shampoo that refreshes & delivers grip
It refreshes styles, delivers grip on freshly washed bases and provides light style control and mouldability
With heat protection up to 230°
Aerosol bodifying powder spray, formulated with natural, biodegradable Rice Starch for moldable texture and style refreshment.
For easy, effortless eyes, this multitasking eye base acts as a primer and color-corrector for a smooth and even effect. Apply solo for a naturally even eye look or extend the wear of any eye color statement.
Free from sulfate surfactants, silicones & parabens
It’s a cleanser that preserves the colour
It preserves the colour, moisturises and seals the cuticle
Glow Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
The efficacy of Cationic Guar improves the ease of combing and helps to leave the hair soft and shiny.
Discover the new Authentic Beauty Concept Gift Set.Â
Premium gift tin box with a vibrant design by WOUF, featuring Glow Cleanser, Conditioner duo & Scrunchie.
The set contains
1x Authentic Beauty Concept Glow Cleanser 300 ml and
1x Authentic Beauty Concept Glow Conditioner 250 ml.
Ultra-sheer, dewy highlighting balm, loaded with skin-nourishing vitamins and hydrating hyaluronic acid, for a naturally luminous, radiant glow.
A 4-in-1 cream foundation stick providing buildable coverage, for a natural, all-day radiance. Longwearing mineral makeup infused with hyaluronic acid and antioxidants, use as a foundation, concealer, contour, and highlighter.
Formerly Daily Power C+. Fight premature aging and daily environmental and blue light damage with this supercharged brightening vitamin C serum. Powered by 20% vitamin C, kakadu plum, and multi-peptides, it plumps and lifts, boosting your daily glow.
Free from sulfate surfactants, parabens & silicones
It’s a transparent cleanser that moisturizes normal to dry or curly hair
It moisturises normal to dry or curly hair and brings back elasticity and bounce
Hydrate Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Sodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam.
Discover the new Authentic Beauty Concept Limited Edition Set for 2025
Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie
The set contains
1x Authentic Beauty Concept Hydrate Cleanser 300 ml and
1x Authentic Beauty Concept Hydrate Conditioner 250 ml.
Effortlessly lightweight, this illuminating makeup primer imparts instant radiance while brightening, color-correcting, and smoothing skin with vitamin C and squalane for more even, glowing skin and extended makeup weartime.
Separate, lengthen, and define eyelashes with this mineral mascara, infused with lash-strengthening vitamin B5 and conditioners.
For fuller, thicker eyelashes, this 3-in-1 lash conditioner and primer boosts lash volume while perfectly prepping them for optimal mascara application and extended wear time.
Creamy, longwearing, richly pigmented lip colour.
With its light to medium coverage, this liquid concealer corrects, perfects, and highlights, for a radiant, second-skin effect. Use as concealer, highlighter, or under eye brightener.
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