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  • NEW Sale! screenshot 2025 09 05 at 17.41.44screenshot 2025 09 05 at 17.19.42

    Amplify Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £55.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Amplify Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Amplify Cleanser 300 ml and

    1x Authentic Beauty Concept Amplify Conditioner 250 ml.

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  • Sale! Brighten + Glow Elevated Essentials Set – pdp_hero_brighten_glow_elevated_essentials_set_no-boxBrighten + Glow Elevated Essentials Set – hydra-bright-aha-hydrator-stylized_1

    Brighten + Glow Elevated Essentials Set

    Original price was: £126.00.Current price is: £110.00.

    46% Savings. Target dullness, dark spots, and sun damage, with this full-size trio of brightness boosting essentials. Cleanse, brighten, and hydrate, for a major radiance refresh.*Excluded from promotions

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  • Sale! screenshot 2025 09 05 at 17.19.14screenshot 2025 09 05 at 17.19.42

    Glow Limited Edition Gift Set

    Original price was: £60.15.Current price is: £52.00.

    Discover the new Authentic Beauty Concept Gift Set. 

    Premium gift tin box with a vibrant design by WOUF, featuring Glow Cleanser, Conditioner duo & Scrunchie.

    The set contains

    1x Authentic Beauty Concept Glow Cleanser 300 ml and

    1x Authentic Beauty Concept Glow Conditioner 250 ml.

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  • GLOWWA Hair Food 3 Month Supply – 3-tubs_800compGLOWWA Hair Food 3 Month Supply – Glowwa-casefree

    GLOWWA Hair Food 3 Month Supply

    £94.99

    Results Driven Hair Nutrition for 3 Months !

    Thinning hair or poor hair growth?

    GLOWWA- Hair Food has got you covered!
    The award-winning HAIR FOOD™️ promotes healthy hair growth from the inside out.

    HAIR FOOD™️ is a results-driven, vegan-friendly hair supplement that is trusted by hair professionals worldwide.

    WINNER ‘BEST HAIR SUPPLEMENT’ – PURE GLOBAL BEAUTY AWARDS 2022

    60 Capsules = One Month Supply

    ** Free Cosmetics Case while stocks last **

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  • GLOWWA Hair Food 6 Month Supply – 6tubs800-compGLOWWA Hair Food – b42b60_f620b4bab6a9447ca86c967915ef17ecmv2

    GLOWWA Hair Food 6 Month Supply

    £189.98

    Results Driven Hair Nutrition for 6 Months !

    Thinning hair or poor hair growth?

    GLOWWA- Hair Food has got you covered!
    The award-winning HAIR FOOD™️ promotes healthy hair growth from the inside out.

    HAIR FOOD™️ is a results-driven, vegan-friendly hair supplement that is trusted by hair professionals worldwide.

    WINNER ‘BEST HAIR SUPPLEMENT’ – PURE GLOBAL BEAUTY AWARDS 2022

    60 Capsules = One Month Supply

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  • GLOWWA Hair Food Meno 3 Month Supply – 3MONTHHAIRGROWTHBUNDLEcompGLOWWA Hair Food 3 Month Supply – Glowwa-casefree

    GLOWWA Hair Food Meno 3 Month Supply

    £108.99

    Thinning hair or poor hair growth?

    GLOWWA- Hair Food has got you covered!
    The award-winning HAIR FOOD™️ promotes healthy hair growth from the inside out.
    RESULTS DRIVEN HAIR NUTRITION
    8 x award-winning HAIR FOOD™️ is a results-driven, vegan-friendly hair supplement that is trusted by hair professionals worldwide.

    HAIR FOOD™️ MENO is a menopause-specific food supplement expertly formulated to support the maintenance of hair health and wellbeing before, during and beyond menopause.

    WINNER ‘BEST HAIR SUPPLEMENT’ – PURE GLOBAL BEAUTY AWARDS 2022

    ** Free Cosmetics Case while stocks last **

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  • GLOWWA Hair Food Meno 6 Month Supply – 6MONTHmeno800compGLOWWA Hair Food Meno 6 Month Supply – menostyle800-1

    GLOWWA Hair Food Meno 6 Month Supply

    £217.98

    Thinning hair or poor hair growth?

    GLOWWA- Hair Food has got you covered!
    The award-winning HAIR FOOD™️ promotes healthy hair growth from the inside out.
    RESULTS DRIVEN HAIR NUTRITION
    8 x award-winning HAIR FOOD™️ is a results-driven, vegan-friendly hair supplement that is trusted by hair professionals worldwide.

    HAIR FOOD™️ MENO is a menopause-specific food supplement expertly formulated to support the maintenance of hair health and wellbeing before, during and beyond menopause.

    WINNER ‘BEST HAIR SUPPLEMENT’ – PURE GLOBAL BEAUTY AWARDS 2022

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  • HD Mineral Foundation Stick – 82a2f44a96a65b0e9289fe3951f5d813-imageHD Mineral Foundation Stick – hdmf-5

    HD Mineral Foundation Stick

    £54.00

    A 4-in-1 cream foundation stick providing buildable coverage, for a natural, all-day radiance. Longwearing mineral makeup infused with hyaluronic acid and antioxidants, use as a foundation, concealer, contour, and highlighter.

    Select optionsLoading Done This product has multiple variants. The options may be chosen on the product page
  • Sale! screenshot 2025 09 05 at 17.32.17screenshot 2025 09 05 at 17.19.42

    Hydrate Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £52.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Hydrate Cleanser 300 ml and

    1x Authentic Beauty Concept Hydrate Conditioner 250 ml.

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  • Luminous Brightening Concealer – pdp_hero_liquid_bright_concealerLuminous Brightening Concealer – luminous-brightening-concealer-lifestyle-2

    Luminous Brightening Concealer

    £39.00

    With its light to medium coverage, this liquid concealer corrects, perfects, and highlights, for a radiant, second-skin effect. Use as concealer, highlighter, or under eye brightener.

    Select optionsLoading Done This product has multiple variants. The options may be chosen on the product page
  • Luminous Liquid Foundation SPF 18 – pdp_hero_luminous-liquid-foundation-spf-18-aca-awardLuminous Liquid Foundation SPF 18 – luminous-liquid-foundation-spf-18-lifestyle-6

    Luminous Liquid Foundation SPF 18

    £65.00

    For longwearing, lightweight luminosity, this mineral foundation delivers all-day radiance. Powered by SPF and antioxidants for protection from aging environmental stressors, it imparts sheer to medium coverage, smoothing and correcting any imperfections.

    Select optionsLoading Done This product has multiple variants. The options may be chosen on the product page
  • Sale! Momento Candle – amplify-1Momento Candle – Baselifepic

    Momento Candle

    Original price was: £32.50.Current price is: £28.00.

    Enhance your self-care routine with the luxurious Authentic Beauty Concept Memento Candles. Crafted with vegan soy wax, these candles are perfect for relaxation, mindfulness, and creating a calming home ambience.

    Available in five indulgent scents.

    Light up and unwind with the soothing scents of Authentic Beauty Concept.

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  • Oil Free Camouflage 3.1g – b07208c2e749dcfc5ba27aead7edec6e-imageOil Free Camouflage 3.1g – oil-free-camouflage-swatches

    Oil Free Camouflage 3.1g

    £37.00

    Correct and conceal any tone or textural concerns with this effortless, versatile oil-free concealer. Soothing and protecting skin with anti-aging antioxidants, this buildable formulation offers a skin-finish effect.

    Select optionsLoading Done This product has multiple variants. The options may be chosen on the product page
  • Sale! Phyto-Calm Aloe Drops 30 ml – pdp_hero_phyto-calm_aloe_drops_fkaPhyto-Calm Aloe Drops 30 ml – phyto-calm-aloe-drops-stylized

    Phyto-Calm Aloe Drops 30 ml

    Original price was: £64.00.Current price is: £51.20.

    Formerly Corrective Soothing Serum. Revitalize and strengthen skin with this calming serum. Powered by skin-nurturing ingredients including aloe vera and olive fruit and sunflower seed oils, it softens and soothes, enhancing moisture for a reinvigorated radiance.

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  • Sale! Phyto-Calm Aloe Hydrator 50 ml – pdp_hero_phyto-calm_aloe_hydratorPhyto-Calm Aloe Hydrator 50 ml – phyto-calm-hydrator-3

    Phyto-Calm Aloe Hydrator 50 ml

    Original price was: £60.00.Current price is: £48.00.

    Formerly Balancing Moisture Remedy. Soothing and hydrating, diminishing hyperpigmentation, and providing antioxidant protection, this restorative moisturizer features an elevated blend of botanicals and aloe vera for a comforted, calmed complexion.

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  • Sale! Phyto-Calm Enzyme Mask 60 ml – pdp_hero_phyto-calm_enzyme_maskPhyto-Calm Enzyme Mask 60 ml – phyto-calm-enzyme-mask-2_1

    Phyto-Calm Enzyme Mask 60 ml

    Original price was: £54.00.Current price is: £43.20.

    Formerly Gentle Enzyme Exfoliant. Supporting skin’s natural exfoliation, while conditioning and hydrating, this fruit acid and enzyme-infused treatment mask smooths, softens, and soothes skin, for reenergized renewal.

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