Glow Up Highlighter
£38.00Ultra-sheer, dewy highlighting balm, loaded with skin-nourishing vitamins and hydrating hyaluronic acid, for a naturally luminous, radiant glow.
Showing 17–32 of 34 results
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Sale!
Hydrate Conditioner
Original price was: £33.35.£26.00Current price is: £26.00.Free from parabens & silicones
It’s a conditioner that moisturizes normal to dry or curly hair
It moisturises normal to dry or curly hair and brings back elasticity & bounciness
Hydrate Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Allow the daily luxury to enjoy healthy looking hair. -
Sale!
Hydrate Limited Edition Gift Set 2025
Original price was: £60.15.£48.00Current price is: £48.00.Discover the new Authentic Beauty Concept Limited Edition Set for 2025
Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie
The set contains
1x Authentic Beauty Concept Hydrate Cleanser 300 ml and
1x Authentic Beauty Concept Hydrate Conditioner 250 ml.
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Sale!
Hydrate Lotion
Original price was: £31.60.£28.00Current price is: £28.00.Free from parabens & silicones
It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable
It helps fight frizz and leaves the hair supple & manageable while it protects the hair from blow-dry damage and improves the combability
Phenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens. -
Sale!
Hydrate Spray Conditioner
Original price was: £34.40.£26.00Current price is: £26.00.Free from parabens & silicones
It’s a leave-in spray conditioner that moisturises
It moisturises normal to dry or curly hair and brings back elasticity & bounciness
The formula with Panthenol adds shine while it helps to detangle. -
Sale!
K18 DAMAGE SHIELD pH protective conditioner
Original price was: £39.00.£28.00Current price is: £28.00.Smoothing conditioner detangles + protects from daily damage
A nourishing, protective conditioner that helps shield hair from daily damage to help maintain hair health and improve smoothness and shine. Engineered to weightlessly soften and detangle while the K18PEPTIDEâ„¢ helps replenish hair during washing.
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Mattifying Primer
£44.00Weightless and instantly mattifying, this shine-controlling makeup primer preps and balances skin with niacinamide and caffeine, creating a velvet matte finish, for smooth foundation application and extended weartime.
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Oil Free Tinted Primer – Deep 30ml
£54.00Correct, prime, and protect skin with the 4-in-1 Oil-Free Tinted Primer SPF 30. Sheer coverage, primer, and broad-spectrum sunscreen, it evens, smooths, and shields for a filter-like skin finish.
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Oil Free Tinted Primer – Light 30ml
£54.00Correct, protect, and balance with the 4-in-1 Oil-Free Tinted Primer SPF 30. Blurring the appearance of fine lines and pores, this lightweight, multitasking primer evens skin tone for the perfect complexion canvas and a natural shine-free finish. Powered by skin-balancing niacinamide and salicylic acid to boost brightness and target texture and tone, natural mineral pigments…
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Oil Free Tinted Primer – Light Medium 30ml
£54.00Correct, protect, and balance with the 4-in-1 Oil-Free Tinted Primer SPF 30. Blurring the appearance of fine lines and pores, this lightweight, multitasking primer evens skin tone for the perfect complexion canvas and a natural shine-free finish. Powered by skin-balancing niacinamide and salicylic acid to boost brightness and target texture and tone, natural mineral pigments…
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Oil Free Tinted Primer – Medium 30ml
£54.00Correct, protect, and balance with the 4-in-1 Oil-Free Tinted Primer SPF 30. Blurring the appearance of fine lines and pores, this lightweight, multitasking primer evens skin tone for the perfect complexion canvas and a natural shine-free finish. Powered by skin-balancing niacinamide and salicylic acid to boost brightness and target texture and tone, natural mineral pigments…
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Oil Free Tinted Primer – Medium Deep 30ml
£54.00Correct, protect, and balance with the 4-in-1 Oil-Free Tinted Primer SPF 30. Blurring the appearance of fine lines and pores, this lightweight, multitasking primer evens skin tone for the perfect complexion canvas and a natural shine-free finish. Powered by skin-balancing niacinamide and salicylic acid to boost brightness and target texture and tone, natural mineral pigments…
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Perfecting Powder 9g
£48.00Eliminate shine and extend the wear of your makeup with this translucent, talc-free, mineral setting powder. Infused with antioxidant-protection, it mattifies and blurs any imperfections for a flawless finish.
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Sale!
Replenish Conditioner
Original price was: £33.35.£24.00Current price is: £24.00.Free from parabens & silicones
It’s a conditioner for damaged hair that strengthens the hair fibre & seals the cuticle
It strengthens the hair fibre and seals the cuticle
Replenish Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
The non-overburdening formula with Panthenol leaves the hair soft, shiny and manageable. -
NEW
Sale!
Replenish Limited Edition Gift Set 2025
Original price was: £60.15.£50.00Current price is: £50.00.Discover the new Authentic Beauty Concept Limited Edition Set for 2025
Premium gift tin box with a vibrant design by WOUF, featuring Replenish Cleanser, Conditioner duo & Scrunchie
The set contains
1x Authentic Beauty Concept Replenish Cleanser 300 ml and
1x Authentic Beauty Concept Replenish Conditioner 250 ml.
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Sale!
Replenish Spray Conditioner
Original price was: £34.40.£28.00Current price is: £28.00.Free from parabens & silicones
It’s a leave-in spray conditioner for damaged hair
It nourishes damaged & treated hair
The sprayable consistency is non-overburdening, yet leaves the hair soft & shiny. Stearamidopropyl Dimethylamine is a lightweight detangling agent.
Vita E Essential Cream 50 ml 
Full Cover Camouflage Brush #110 
All Rounder Paddle Brush 
Hand & Hair Light Cream 
Brow Gel 4.5g 
Phyto-Calm Aloe Hydrator 50 ml 
Phyto-Calm Flower Mist 118 ml 
Restorative Cream 50 ml 
Bronze 9.9g 
Oil Free SPF 40+ 50 ml 
HA-Revive Hyaluronic Hydrator 50 ml 
Illuminating Primer 
Brighten + Glow Elevated Essentials Set 
HA-Revive Hyaluronic Mist 118 ml 
Retinol + C Smoothing Peel Kit 
Retinol + Resurfacing Serum 30 ml 
Brightening Polish 60 ml 
Pumpkin Enzyme Scrub 60 ml 
Angled Definer Brush #302 
Phyto-Calm Enzyme Mask 60 ml 
Beta-Clarity Clear Skin Cleanser 200 ml