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  • Sale! Amplify Cleanser – ABC-Amplify-Cleanser-300ml-square-e1714732329192Authentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Amplify Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants & parabens
    It’s a lightweight cleanser that adds volume & boosts body for fuller hair feel
    It boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel
    Amplify Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Green tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser.

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  • NEW Sale! screenshot 2025 09 05 at 17.41.44screenshot 2025 09 05 at 17.19.42

    Amplify Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £55.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Amplify Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Amplify Cleanser 300 ml and

    1x Authentic Beauty Concept Amplify Conditioner 250 ml.

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  • Sale! Authentic Beauty Concept Bare Cleanser for delicate scalpAuthentic Beauty Concept Bare Cleanser for delicate scalp

    Bare Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, silicones & PEG
    It’s an unscented transparent cleanser that protect the natural barrier of the scalp
    It gently cleanses all hair and scalp types from build – up
    It helps to protect the natural barrier of the scalp
    The formula with Spirulina Extract helps to moisturize stressed hair and scalp. Allergy-friendly, ECARF certified.

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  • Sale! Beta-Clarity BHA Drops 30 ml – pdp_hero_beta-clarity_bha_drops_fka_1_fa440a3b-8740-4725-a752-7d1f4142f031Beta-Clarity BHA Drops 30 ml – beta-clarity-bha-drops-2_be099cc6-dc06-4526-9e4e-61d0534c5d68

    Beta-Clarity BHA Drops 30 ml

    Original price was: £60.00.Current price is: £48.00.

    Sample Packette of Beta-Clarity BHA Drops

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  • Sale! Beta-Clarity Clear Complexion Pads – pdp_hero_beta-clarity_clear_complexion_pads_fka_0297f095-2810-4ef4-ba95-4052d970563eBeta-Clarity Clear Complexion Pads – clear_complexion_pads_c2184746-c9f4-4ab0-b943-f507287a75ae

    Beta-Clarity Clear Complexion Pads

    Original price was: £46.00.Current price is: £36.80.

    These toning treatment pads help smooth and balance skin with gentle exfoliation, powered by salicylic acid and spearmint oil, for a clearer, clarified complexion.

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  • Sale! Beta-Clarity Clear Skin Cleanser 200 ml – pdp_hero_beta-clarity_clear_skin_cleanser_9faa3fc0-018b-4488-9447-5c08e9a686acBeta-Clarity Clear Skin Cleanser 200 ml – beta-clarity-cleanser-swatch_51d115d5-c402-48de-ad87-da14bceb96fe

    Beta-Clarity Clear Skin Cleanser 200 ml

    Original price was: £54.00.Current price is: £43.20.

    Formerly Clear Skin Cleanser. Power up your cleanse with this 2% salicylic acid clarifying cleanser. Treating and preventing breakouts, this exfoliating, smoothing cleanser delivers a balancing, daily complexion detox.

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  • Sale! Beta-Clarity Pro 5 Liquid Exfoliant 60 ml – pdp_hero_beta-clarity_pro_5_liquid_exfoliant_2a531c1b-2394-41e6-b525-068634c1cabbBeta-Clarity Pro 5 Liquid Exfoliant 60 ml – mar22-beta-clarity-launches-1000x1000_0000_beta-clarity_pro_5_liquid_exfoliant_img2_05a9b5eb-360e-415d-a86c-ce5668429043

    Beta-Clarity Pro 5 Liquid Exfoliant 60 ml

    Original price was: £62.00.Current price is: £49.60.

    Beta-Clarity Pro 5 Liquid Exfoliant 1oz GWP

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  • Sale! BHA Clarifying Gel Moisturizer – pdp_hero_bha_clarifying_gel_moisturizerBHA Clarifying Gel Moisturizer – bha-clarifying-gel-moisturizer_-f_bs-1500x1500-1

    BHA Clarifying Gel Moisturizer

    Original price was: £62.00.Current price is: £49.60.

    Provides instant skin relief

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  • Sale! BLONDME Bond Repair Brightening Shampoo 300ml – Brightening-ShampooBLONDME Bond Repair Brightening Shampoo 300ml – BLONDME_Nourishing_Regimen_1869_1-1

    BLONDME Bond Repair Brightening Shampoo 300ml

    Original price was: £21.45.Current price is: £18.00.

    The BLONDME Brightening Shampoo enhances blonde tones, neutralises yellow hues, and strengthens with bonding technology. Its lightweight, non-drying formula gently cleanses while leaving hair soft, smooth, and full of shine. Perfect for natural, highlighted, or bleached blondes, it keeps your colour salon-fresh between appointments. Pair with BLONDME Brightening Conditioner for the ultimate blonde care routine.

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  • Sale! BLONDME Bond Repair Nourishing Shampoo 300ml – Nshampooblondme bond repair nourishing conditioner 250110 (1)

    BLONDME Bond Repair Nourishing Shampoo 300ml

    Original price was: £21.45.Current price is: £21.00.
    • Bond repair nourishing shampoo – helps to cleanse and moisturise the hair
    • Smooths the hair surface – for silky soft results
    • Strengthens the inner hair structure – helps to reduce hair breakage by up to 80% ​
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  • Sale! purple shampblondme bond repair purple spray conditioner 250110 (1)

    BLONDME Bond Repair Purple Shampoo 300ml

    Original price was: £21.45.Current price is: £18.00.

    Washes hair and cleans the scalp, Strengthens the hair fibre while adding shine and volume, leaves hair soft while neutralises yellow undertones in your hair

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  • Sale! Charcoal Detox Mask 60ml – pdp_hero_charcoal_detox_mask_3_8f850ed3-d347-4095-b347-61bf66bfc7f5Charcoal Detox Mask 60ml – charcoal-detox-mask-stylized_013d9104-7d80-46c0-9d2f-754103a46405

    Charcoal Detox Mask 60ml

    Original price was: £54.00.Current price is: £43.20.

    Charcoal Detox Mask 22ml GWP

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  • Sale! Clarify + Balance Travel Set – pdp_hero_elevated_essentials_clarify_balance_travel_set_savings-canClarify + Balance Travel Set – clarify-balance-travel-stylized

    Clarify + Balance Travel Set

    Original price was: £80.00.Current price is: £64.00.

    Your new easy-grab-and-go TSA-friendly travel bag, for all your skincare and makeup essentials.

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  • Sale! Clear Skin Hydration Duo - Travel Size – pdp_hero_clear_skin_hydration_duoClear Skin Hydration Duo - Travel Size – bha-clarifying-gel-moisturizer-b_as-1500x1500_2

    Clear Skin Hydration Duo – Travel Size

    Original price was: £46.00.Current price is: £36.80.

    Save 33% on this travel-size breakout-targeting, skin-clearing moisturizer duo, powered by a microbiome-balancing complex, for refined, strengthened, hydrated skin while on the go.*Excluded from promotions

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  • Sale! Authentic Beauty Concept Cool Glow Cleanser for neutralising undesired tonesAuthentic Beauty Concept Cool Glow Cleanser for neutralising undesired tones

    Cool Glow Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants & silicones
    It’s a nourishing cleanser with violet sweet potato extracts that neutralise unwanted yellow tones
    Low sensitising purple pigments neutralise unwanted yellow tones and enhance the hair’s natural highlights for a refreshed, radiant glow.
    Sweet Potato Extract is often used as soothing and conditioning agents. Purple sweet potatoes are high in anthocyanins, which are antioxidants known to reduce inflammation. Its extract is violet and often used as natural food colourant.

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  • Sale! Authentic Beauty Concept Deep Cleansing Shampoo for all hair typesDeep Cleansing Shampoo – ABC-DeepCleansingShampoo-1-e1714738975137

    Deep Cleansing Shampoo

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a cleanser that gets rid of build up greasiness
    It removes impurities and gets rid of build up greasiness

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