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  • Sale! Amplify Cleanser – ABC-Amplify-Cleanser-300ml-square-e1714732329192Authentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Authentic Beauty Concept Amplify Cleanser 300ml – Volumising Shampoo for Fine Hair

    Original price was: £30.00.Current price is: £21.00.

    A lightweight, vegan shampoo that boosts volume and body for fine hair. Infused with green tea and lime extracts, it strengthens, adds shine, and leaves hair soft, full, and manageable

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  • Sale! 42367116 1Authentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Authentic Beauty Concept Amplify Cleanser 50 ml

    Original price was: £8.00.Current price is: £5.00.

    Free from sulfate surfactants & parabens
    It’s a lightweight cleanser that adds volume & boosts body for fuller hair feel
    It boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel

    Green tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser.

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  • Sale! Authentic Beauty Concept Amplify Conditioner 250ml – Lightweight Volumising Conditioner for Fine HairAuthentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Authentic Beauty Concept Amplify Conditioner 250ml – Lightweight Volumising Conditioner for Fine Hair

    Original price was: £30.00.Current price is: £24.00.


    This item has been discontinued. Now Replaced with Foam Conditioner. A lightweight volumising conditioner for fine hair that boosts body and fullness without weighing hair down. Enriched with green tea leaf extract and lime extract, it leaves hair soft, manageable and naturally fuller.

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  • NEW Sale! gemini generated image fthzpxfthzpxfthzabc amplify duo before and after2

    Authentic Beauty Concept Amplify Duo – Cleanser 300ml & Foam Conditioner 200ml for Fine Hair

    Original price was: £60.00.Current price is: £45.00.

    Volumise and weightlessly hydrate fine hair with this clean beauty power couple. Featuring the Amplify Cleanser (300ml) and the Amplify Foam Conditioner (200ml), this premium duo boosts body, adds natural shine, and leaves hair feeling full and bouncy.


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  • Sale! Authentic Beauty ConceptAuthentic Beauty Concept Amplify Cleanser and conditioner

    Authentic Beauty Concept Amplify Foam Conditioner 200 ml for fine hair

    Original price was: £30.00.Current price is: £24.00.

    Boost volume instantly with Authentic Beauty Concept Amplify Foam Conditioner. This lightweight, silicone-free formula adds body, shine, and manageability to fine hair without weighing it down.

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  • Sale! screenshot 2026 05 07 at 19.14.31Authentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Authentic Beauty Concept Amplify Root-Lift Spray Conditioner 250 ml

    Original price was: £30.00.Current price is: £26.00.

    Achieve instant root lift and long-lasting volume with Authentic Beauty Concept Amplify Root-Lift Spray Conditioner. This lightweight, leave-in formula detangles, protects from heat up to 230°C, and boosts fine hair with weightless body.

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  • Sale! Authentic Beauty Concept Amplify Spray ConditionerAuthentic Beauty Concept Amplify Scent

    Authentic Beauty Concept Amplify Spray Conditioner 250ml – Lightweight Leave-In for Fine Hair

    Original price was: £30.00.Current price is: £26.00.

    A vegan leave-in spray conditioner that detangles, moisturises, and adds shine to fine hair. Free from parabens and silicones, it provides daily hydration, volume boost, and flyaway control without weighing hair down.

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  • Sale! Authentic Beauty Concept Hydrate Cleanser – Moisturising Shampoo for Normal to Dry Hair, Vegan & Sulfate-Free, 250mlHydrate Limited Edition Set – ABC-Hydrate-cleanse-and-condition-features-e1714725059756

    Authentic Beauty Concept Hydrate Cleanser – Moisturising Shampoo for Normal to Dry Hair, Vegan & Sulfate-Free, 250ml

    Original price was: £30.00.Current price is: £21.00.

    Restore moisture, elasticity, and bounce to your hair with the Authentic Beauty Concept Hydrate Cleanser. Vegan, free from sulfates, parabens, and silicones, this gentle transparent shampoo cleanses without stripping, leaving hair soft, hydrated, and manageable.

    Bundle Offers:

    • Buy 2 items, get 10% off

    • Buy 3 or more, get 15% off

    • Free shipping on orders over £45

    • Free gift with every order

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  • Sale! Authentic Beauty Concept Hydrate Conditioner 250ml – Lightweight Moisturising Conditioner for Dry & Curly Hair

    Authentic Beauty Concept Hydrate Conditioner 250ml – Lightweight Moisturising Conditioner for Dry & Curly Hair

    Original price was: £30.00.Current price is: £24.00.

    Restore elasticity, bounce, and shine with the Authentic Beauty Concept Hydrate Conditioner. Lightweight, vegan, and free from parabens and silicones, this daily conditioner moisturises normal to dry or curly hair without weighing it down.

    Bundle & Savings: Buy 2 get 10% off, Buy 3 get 15% off. Free shipping over £45 and a free gift with every order. Price match guarantee.

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  • Sale! Hydrate Lotion – ABC-Hydrate-lotionHydrate Lotion – ABC-Hydrate-lotion-features

    Authentic Beauty Concept Hydrate Lotion – Frizz Control & Blow-Dry Protection, 150ml

    Original price was: £35.00.Current price is: £28.00.

    Control frizz and protect hair from heat with the Authentic Beauty Concept Hydrate Lotion. Vegan, paraben- and silicone-free, this lightweight moisturising lotion leaves hair supple, manageable, and nourished, while offering blow-dry protection up to 230°C.

    Bundle Offers:

    • Buy 2 items, get 10% off

    • Buy 3 or more, get 15% off

    • Free shipping on orders over £45

    • Free gift with every order

    • Price match guarantee

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  • Sale! Authentic Beauty Concept Hydrate Spray Conditioner – Leave-In Moisturising Hair Treatment, 250ml,

    Authentic Beauty Concept Hydrate Spray Conditioner – Leave-In Moisturising Hair Treatment, 250ml,

    Original price was: £30.00.Current price is: £26.00.

    Instantly moisturise and detangle hair with the Authentic Beauty Concept Hydrate Spray Conditioner. Free from parabens and silicones, this vegan leave-in spray restores elasticity, bounce, and shine for normal to dry or curly hair, leaving strands soft, manageable, and naturally radiant.

    Bundle Offers:

    • Buy 2 items, get 10% off

    • Buy 3 or more, get 15% off

    • Free shipping on orders over £45

    • Free gift with every order

    • Price match guarantee

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  • Sale! 42367369 142367369 3

    Hydrate Cleanser Mini 50ml

    Original price was: £8.00.Current price is: £5.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a transparent cleanser that moisturizes normal to dry or curly hair
    It moisturises normal to dry or curly hair and brings back elasticity and bounce

    Sodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam.

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  • Sale! K18 DAMAGE SHIELD pH protective conditioner – UK200048603_K18K18 DAMAGE SHIELD pH protective conditioner – UK200048603_K18_2

    K18 DAMAGE SHIELD pH protective conditioner

    Original price was: £39.00.Current price is: £28.00.

    Smoothing conditioner detangles + protects from daily damage

    A nourishing, protective conditioner that helps shield hair from daily damage to help maintain hair health and improve smoothness and shine. Engineered to weightlessly soften and detangle while the K18PEPTIDEâ„¢ helps replenish hair during washing.

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  • Sale! K18 DAMAGE SHIELD pH protective shampoo – UK200048602_K18K18 DAMAGE SHIELD pH protective shampoo – UK200048602_K18_2

    K18 DAMAGE SHIELD pH protective shampoo

    Original price was: £39.00.Current price is: £28.00.

    A colour-safe, protective shampoo to maintain hair health + strength
    A colour-safe, pH-optimized shampoo with the patented K18PEPTIDEâ„¢ to effectively cleanse while maintaining hair health and protecting hair from damage. pH-optimized formula helps reduce excess swelling of the hair cuticle during washing to help prevent frizz, preserve colour, and enhance shine. Scalp microbiome-friendly and gentle enough to use every time you cleanse.

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