• Sale! screenshot 2025 09 05 at 17.32.17screenshot 2025 09 05 at 17.19.42

    Hydrate Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £48.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Hydrate Cleanser 300 ml and

    1x Authentic Beauty Concept Hydrate Conditioner 250 ml.

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  • Sale! K18 DAMAGE SHIELD pH protective shampoo – UK200048602_K18K18 DAMAGE SHIELD pH protective shampoo – UK200048602_K18_2

    K18 DAMAGE SHIELD pH protective shampoo

    Original price was: £39.00.Current price is: £28.00.

    A colour-safe, protective shampoo to maintain hair health + strength
    A colour-safe, pH-optimized shampoo with the patented K18PEPTIDEâ„¢ to effectively cleanse while maintaining hair health and protecting hair from damage. pH-optimized formula helps reduce excess swelling of the hair cuticle during washing to help prevent frizz, preserve colour, and enhance shine. Scalp microbiome-friendly and gentle enough to use every time you cleanse.

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  • Sale! K18 PEPTIDE PREPâ„¢ detox shampoo – UK200039227_K18K18 PEPTIDE PREPâ„¢ detox shampoo – UK200039227_K18_2

    K18 PEPTIDE PREPâ„¢ detox shampoo

    Original price was: £39.00.Current price is: £28.00.

    A colour-safe clarifying shampoo formulated with K18PEPTIDE™.

    A colour-safe clarifying shampoo with skincare-inspired ingredients + microdosed with the patented K18PEPTIDEâ„¢ to nourish hair while removing buildup for a clean, healthy hair canvas.

    • pH optimised
    • clears excess buildup
    • 17 ingredients + patented peptide
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  • Mattifying Primer – IMG_0031Mattifying Primer – IMG_0032

    Mattifying Primer

    £44.00

    Weightless and instantly mattifying, this shine-controlling makeup primer preps and balances skin with niacinamide and caffeine, creating a velvet matte finish, for smooth foundation application and extended weartime.

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  • Sale! Night Repair Power Duo – Holiday2023_NightRepairPowerDuo-scaled-1

    Night Repair Power Duo

    Original price was: £63.00.Current price is: £50.40.

      Save 49% with this age-defying overnight duo featuring retinol, glycolic acid, and vegan EGF (epidermal growth factor) and wake up to radically renewed radiance. Supercharge your overnight skin repair with this Night Repair Power Duo. Featuring travel sizes of our best-selling retinol and BHA serum, Beta-Clarity BHA Drops and award-winning vegan EGF serum, Bio-Renew…

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  • Oil Free Tinted Primer - Deep 30ml – Oilfreetinted1_3f8a79f2-09f8-45bf-b794-9839a3fd11aeOil Free Tinted Primer - Deep 30ml – Oilfreetinted2_ad61ab62-f854-4a05-a0fe-9452fab9d65e

    Oil Free Tinted Primer – Deep 30ml

    £54.00

    Correct, prime, and protect skin with the 4-in-1 Oil-Free Tinted Primer SPF 30. Sheer coverage, primer, and broad-spectrum sunscreen, it evens, smooths, and shields for a filter-like skin finish.

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  • Oil Free Tinted Primer - Light 30ml – Oilfreetinted1_5e445558-98ca-4db2-a012-02a5fc4e7139Oil Free Tinted Primer - Light 30ml – Oilfreetinted2_c491283a-a6e3-4de6-bf75-00ccb9724795

    Oil Free Tinted Primer – Light 30ml

    £54.00

    Correct, protect, and balance with the 4-in-1 Oil-Free Tinted Primer SPF 30. Blurring the appearance of fine lines and pores, this lightweight, multitasking primer evens skin tone for the perfect complexion canvas and a natural shine-free finish. Powered by skin-balancing niacinamide and salicylic acid to boost brightness and target texture and tone, natural mineral pigments…

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  • Oil Free Tinted Primer - Light Medium 30ml – Oilfreetinted1Oil Free Tinted Primer - Light Medium 30ml – Oilfreetinted2

    Oil Free Tinted Primer – Light Medium 30ml

    £54.00

    Correct, protect, and balance with the 4-in-1 Oil-Free Tinted Primer SPF 30. Blurring the appearance of fine lines and pores, this lightweight, multitasking primer evens skin tone for the perfect complexion canvas and a natural shine-free finish. Powered by skin-balancing niacinamide and salicylic acid to boost brightness and target texture and tone, natural mineral pigments…

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  • Oil Free Tinted Primer - Medium 30ml – Oilfreetinted1_128746dc-ac2e-40c9-98f2-3b2e49fd81ddOil Free Tinted Primer - Medium 30ml – Oilfreetinted2_d9ebcc00-1d66-46c5-a05e-6a41487b6f9c

    Oil Free Tinted Primer – Medium 30ml

    £54.00

    Correct, protect, and balance with the 4-in-1 Oil-Free Tinted Primer SPF 30. Blurring the appearance of fine lines and pores, this lightweight, multitasking primer evens skin tone for the perfect complexion canvas and a natural shine-free finish. Powered by skin-balancing niacinamide and salicylic acid to boost brightness and target texture and tone, natural mineral pigments…

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  • Oil Free Tinted Primer - Medium Deep 30ml – Oilfreetinted1_cf1d2d9a-9ed0-49c5-bbb2-77217869e301Oil Free Tinted Primer - Medium Deep 30ml – Oilfreetinted2_c68ba438-2388-4636-bc8c-6896cf150b31

    Oil Free Tinted Primer – Medium Deep 30ml

    £54.00

    Correct, protect, and balance with the 4-in-1 Oil-Free Tinted Primer SPF 30. Blurring the appearance of fine lines and pores, this lightweight, multitasking primer evens skin tone for the perfect complexion canvas and a natural shine-free finish. Powered by skin-balancing niacinamide and salicylic acid to boost brightness and target texture and tone, natural mineral pigments…

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  • Sale! Radiant Spa Day Kit – Holiday2023_RadiantSpaDayKit-scaled-1

    Radiant Spa Day Kit

    Original price was: £59.00.Current price is: £47.20.

    Brighten and smooth skin with the Radiant Spa Day Kit

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  • Sale! Replenish Cleanser

    Replenish Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a nourishing cleanser that cleanses damaged & treated hair
    It cleanses treated, damaged or fragile hair and strengthens the hair fibre
    Replenish Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The formula with Hydrolyzed Soy Protein smoothens the hair fibre.

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  • NEW Sale! screenshot 2025 09 05 at 17.35.39screenshot 2025 09 05 at 17.19.42

    Replenish Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £52.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Replenish Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Replenish Cleanser 300 ml and

    1x Authentic Beauty Concept Replenish Conditioner 250 ml.

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  • Sale! Revitalize Eye Care Duo – Holiday2023_RevitalizeEyeCareDuo-scaled-1Phyto-Active Eye Serum 15 ml – pdp_hero_phyto-active_eye_serum_2

    Revitalize Eye Care Duo

    Original price was: £63.00.Current price is: £50.40.

    Your best night’s beauty sleep in one handy kit, de-puff, firm, and brighten eyes with this Eye Treatment Duo.

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  • Sale! Sensorial Cream Scrub – abc_sensorial_cream_scrubSensorial Cream Scrub – ABC-Sensorial-Scrub-Cream

    Sensorial Cream Scrub

    Original price was: £41.70.Current price is: £34.00.

    It’s a gently-exfoliating creamy scrub for scalp, body & face

    Free from silicones & artificial colourants
    For scalp, body & face
    Detoxifying scrub that removes impurities & residues
    Gently exfoliates scalp and skin leaving it deeply cleansed
    Balances the moisture level of the skin
    The rich formula with apricot kernels, chia and walnut shell, gently exfoliates scalp and skin leaving it deeply cleansed. It balances the moisture level of the skin.

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  • Sale! Solution Serum Set V2 – solutions-serums-set-stylized-cbd-1Solution Serum Set V2 – solutions-serums-set-stylized-cbd-2

    Solution Serum Set V2

    Original price was: £126.00.Current price is: £105.00.

    Starring our seven targeted treatment serums, The Solutions Serum set is curated to help you personalize your skincare solution, presenting each serum in a smart dropper format to deliver precise dosage. Each discovery-size serum is formulated with a high level of actives to target and treat specific skin concerns including dryness, fine lines, hyperpigmentation, blemishes, and sensitivity.

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