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Sale!
Amplify Cleanser
Original price was: £28.60.Current price is: £24.00.
Free from sulfate surfactants & parabens
It’s a lightweight cleanser that adds volume & boosts body for fuller hair feel
It boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel
Amplify Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Green tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser.

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NEW Sale!
Amplify Limited Edition Gift Set 2025
Original price was: £60.15.Current price is: £55.00.
Discover the new Authentic Beauty Concept Limited Edition Set for 2025

Premium gift tin box with a vibrant design by WOUF, featuring Amplify Cleanser, Conditioner duo & Scrunchie

The set contains

1x Authentic Beauty Concept Amplify Cleanser 300 ml and

1x Authentic Beauty Concept Amplify Conditioner 250 ml.

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Sale!
Bare Cleanser
Original price was: £28.60.Current price is: £24.00.
Free from sulfate surfactants, silicones & PEG
It’s an unscented transparent cleanser that protect the natural barrier of the scalp
It gently cleanses all hair and scalp types from build – up
It helps to protect the natural barrier of the scalp
The formula with Spirulina Extract helps to moisturize stressed hair and scalp. Allergy-friendly, ECARF certified.

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Sale!
BLONDME Bond Repair Brightening Shampoo 300ml
Original price was: £21.45.Current price is: £18.00.
The BLONDME Brightening Shampoo enhances blonde tones, neutralises yellow hues, and strengthens with bonding technology. Its lightweight, non-drying formula gently cleanses while leaving hair soft, smooth, and full of shine. Perfect for natural, highlighted, or bleached blondes, it keeps your colour salon-fresh between appointments. Pair with BLONDME Brightening Conditioner for the ultimate blonde care routine.

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Sale!
BLONDME Bond Repair Nourishing Shampoo 300ml
Original price was: £21.45.Current price is: £21.00.
- Bond repair nourishing shampoo – helps to cleanse and moisturise the hair
- Smooths the hair surface – for silky soft results
- Strengthens the inner hair structure – helps to reduce hair breakage by up to 80%
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Sale!
BLONDME Bond Repair Purple Shampoo 300ml
Original price was: £21.45.Current price is: £18.00.
Washes hair and cleans the scalp, Strengthens the hair fibre while adding shine and volume, leaves hair soft while neutralises yellow undertones in your hair

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Blurring Primer
£44.00
A lightweight, oil-free blurring makeup primer that instantly minimizes pores and smooths skin, extending makeup weartime, powered by moisture-loving ceramides to boost skin’s health.

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Blush
£36.00
A velvety soft mineral powder blush imparts a gentle flush of longwearing, buildable color, perfect for popping cheekbones, or adding to eyelids and lips.

Select options This product has multiple variants. The options may be chosen on the product page
Bronze 9.9g
£48.00
A mineral pressed bronzing powder infused with antioxidants, this bronzer adds warmth and natural contour for a sun-kissed glow all year round.

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Brow Gel 4.5g
£28.00
Fluff, groom, and set brows with this antioxidant-rich, clear eyebrow gel, for a flexible and longwearing hold without stiffening or flaking.

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Brow Powder Duo 1.1g
£30.00
A talc-free, mineral eyebrow powder duo to softly fill in sparse areas, shape, and define brows with customizable effects.

Select options This product has multiple variants. The options may be chosen on the product page
Brow Quad 4.1g
£38.00
Fill, shape, highlight, and set eyebrows with this 4-in-1 eyebrow quad featuring two brow powder shades, a cream highlighter, and brow wax.

Select options This product has multiple variants. The options may be chosen on the product page
Champagne Highlight Duo
£49.00
Save 36% on this mineral powder and cream highlighter duo in soft gold champagne hues. For instant illumination and second-skin radiance, this full-size mineral powder and cream highlighter duo imparts multi-dimensional definition to the high points of the face. Beautifully blendable, buildable and longwearing formulations, the satin-smooth powder highlighter delivers pearlescent tones, while the silky…

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Conditioning Lip Gloss
£28.00
Longwearing, conditioning lip gloss in a high-shine, non-sticky finish, loaded with hyaluronic acid and antioxidants, to protect while adding a wash of sheer, glazed color.

Select options This product has multiple variants. The options may be chosen on the product page
Contour Kit
£46.00
Define and add dimension with this longwearing mineral powder contouring palette. Featuring two matte and two shimmer shades, build, blend, and customize your contour and highlight for endless effects.

Select options This product has multiple variants. The options may be chosen on the product page
Sale!
Cool Glow Cleanser
Original price was: £28.60.Current price is: £24.00.
Free from sulfate surfactants & silicones
It’s a nourishing cleanser with violet sweet potato extracts that neutralise unwanted yellow tones
Low sensitising purple pigments neutralise unwanted yellow tones and enhance the hair’s natural highlights for a refreshed, radiant glow.
Sweet Potato Extract is often used as soothing and conditioning agents. Purple sweet potatoes are high in anthocyanins, which are antioxidants known to reduce inflammation. Its extract is violet and often used as natural food colourant.

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