• Cream Blush – 9443522a4110cc622bdc7bf8f1a5c336-image_287e7784-32be-4676-94df-2e4ad27225b1Cream Blush – cream-blush-stylized_91d4cc50-6fd6-423b-8f32-3a19af5f83f7

    Cream Blush

    £36.00

    Delivers rich moisture and skin-strengthening antioxidants to protect and repair dry, dehydrated skin. A nutritive blend of c

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  • Cream Blush Stick – pdp_hero_cream_blush_stick_bliss_swatched_db40eed0-380b-4916-a6f1-930c3fead82aCream Blush Stick – glo_skin_beauty_arm_swatches_cream_blush_stick_group_00525ebb-bcc8-4d72-9c63-862eef41ad90

    Cream Blush Stick

    £42.00

    This luxurious cleansing cream converts to a rich, buildable lather when massaged with water. Gently exfoliates with papaya e

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  • Cream Glaze Crayon – pdp_hero_cream_glaze_crayon_3f0a889e-6606-460c-a209-8f7d9844cb50Cream Glaze Crayon – f50fe231b02f01c4dab217cc86896b81-image_573fa3fc-faeb-483d-ad87-c1aa48340595

    Cream Glaze Crayon

    £28.00

    High-shine lip crayon with intense saturation and impressive staying power, this antioxidant-rich cream soothes and protects lips, delivering an effortless glazed finish.

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  • Cream Stay Shadow Stick – d709cd5201f3287384c45c0e78832613-image_9b1a9c5d-f462-48f6-9f41-5ac7be1d1722Cream Stay Shadow Stick – csss-stlye-2_564aa37e-bfe2-4a7e-8b3e-59ed6b1b2840

    Cream Stay Shadow Stick

    £28.00

    Build and blend with three mineral eyeshadow palettes, each containing eight velvety-smooth, talc-free, antioxidant-rich vibrant mattes and metallics for all-day wear.

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  • Sale! Authentic Beauty Concept Deep Cleansing Shampoo for all hair typesDeep Cleansing Shampoo – ABC-DeepCleansingShampoo-1-e1714738975137

    Deep Cleansing Shampoo

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a cleanser that gets rid of build up greasiness
    It removes impurities and gets rid of build up greasiness

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  • Sale! Authentic Beauty Concept Dry ShampooAuthentic Beauty Concept Dry Shampoo

    Dry Shampoo

    Original price was: £30.80.Current price is: £26.00.

    Free from silicones & parabens
    It’s a dry shampoo that refreshes & delivers grip
    It refreshes styles, delivers grip on freshly washed bases and provides light style control and mouldability
    With heat protection up to 230°
    Aerosol bodifying powder spray, formulated with natural, biodegradable Rice Starch for moldable texture and style refreshment.

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  • Essential Eye Base – Designutennavn_13Essential Eye Base – essential-eye-base-key-f_bs-1500x1500-1

    Essential Eye Base

    £30.00

    For easy, effortless eyes, this multitasking eye base acts as a primer and color-corrector for a smooth and even effect. Apply solo for a naturally even eye look or extend the wear of any eye color statement.

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  • Eye Shadow – 66cb6cd3b2057e1a745126a6f0228d95-imageEye Shadow – eye-shadow-stylized

    Eye Shadow

    £26.00

    Easy-to-blend, velvety, rich-pigment single mineral eyeshadows in elevated shades, ideal for blending, building, and customizing your look.

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  • Sale! authentic beauty concept Glow Cleanser for coloured hairGlow Limited Edition Set – ABC-Glow-Cleanser-and-conditioner-features-e1721320085359

    Glow Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, silicones & parabens
    It’s a cleanser that preserves the colour
    It preserves the colour, moisturises and seals the cuticle
    Glow Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The efficacy of Cationic Guar improves the ease of combing and helps to leave the hair soft and shiny.

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  • Sale! screenshot 2025 09 05 at 17.19.14screenshot 2025 09 05 at 17.19.42

    Glow Limited Edition Gift Set

    Original price was: £60.15.Current price is: £52.00.

    Discover the new Authentic Beauty Concept Gift Set. 

    Premium gift tin box with a vibrant design by WOUF, featuring Glow Cleanser, Conditioner duo & Scrunchie.

    The set contains

    1x Authentic Beauty Concept Glow Cleanser 300 ml and

    1x Authentic Beauty Concept Glow Conditioner 250 ml.

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  • Glow Up Highlighter – 70023e2bedd49fbd5e1169b609d925f2-imageGlow Up Highlighter – glow_up_highlighter_stick_stylized1

    Glow Up Highlighter

    £38.00

    Ultra-sheer, dewy highlighting balm, loaded with skin-nourishing vitamins and hydrating hyaluronic acid, for a naturally luminous, radiant glow.

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  • HD Mineral Foundation Stick – 82a2f44a96a65b0e9289fe3951f5d813-imageHD Mineral Foundation Stick – hdmf-5

    HD Mineral Foundation Stick

    £54.00

    A 4-in-1 cream foundation stick providing buildable coverage, for a natural, all-day radiance. Longwearing mineral makeup infused with hyaluronic acid and antioxidants, use as a foundation, concealer, contour, and highlighter.

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  • Sale! Hydrate CleanserHydrate Limited Edition Set – ABC-Hydrate-cleanse-and-condition-features-e1714725059756

    Hydrate Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a transparent cleanser that moisturizes normal to dry or curly hair
    It moisturises normal to dry or curly hair and brings back elasticity and bounce
    Hydrate Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Sodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam.

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  • Sale! screenshot 2025 09 05 at 17.32.17screenshot 2025 09 05 at 17.19.42

    Hydrate Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £52.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Hydrate Cleanser 300 ml and

    1x Authentic Beauty Concept Hydrate Conditioner 250 ml.

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  • Hydrating Primer – IMG_0033Hydrating Primer – IMG_0034

    Hydrating Primer

    £44.00

    Oil-Free Tinted Primer Shade Finder Sample Card

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  • Illuminating Primer – IMG_0035Illuminating Primer – IMG_0036

    Illuminating Primer

    £44.00

    Effortlessly lightweight, this illuminating makeup primer imparts instant radiance while brightening, color-correcting, and smoothing skin with vitamin C and squalane for more even, glowing skin and extended makeup weartime.

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