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  • Sale! Amplify Cleanser – ABC-Amplify-Cleanser-300ml-square-e1714732329192Authentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Amplify Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants & parabens
    It’s a lightweight cleanser that adds volume & boosts body for fuller hair feel
    It boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel
    Amplify Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Green tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser.

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  • NEW Sale! screenshot 2025 09 05 at 17.41.44screenshot 2025 09 05 at 17.19.42

    Amplify Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £55.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Amplify Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Amplify Cleanser 300 ml and

    1x Authentic Beauty Concept Amplify Conditioner 250 ml.

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  • Sale! Authentic Beauty Concept Bare Cleanser for delicate scalpAuthentic Beauty Concept Bare Cleanser for delicate scalp

    Bare Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, silicones & PEG
    It’s an unscented transparent cleanser that protect the natural barrier of the scalp
    It gently cleanses all hair and scalp types from build – up
    It helps to protect the natural barrier of the scalp
    The formula with Spirulina Extract helps to moisturize stressed hair and scalp. Allergy-friendly, ECARF certified.

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  • Sale! Barrier Balm 15 ml – pdp_hero_barrier_balm_1_86ef69f6-f898-452e-b4a7-f6dcbf74cbe5Barrier Balm 15 ml – barrier_balm_453b86e3-ef30-485a-a00d-ef8bdc70c71b

    Barrier Balm 15 ml

    Original price was: £20.00.Current price is: £16.00.

    Repair and restore skin’s comfort levels with this deeply conditioning, multitasking lip balm and skin salve, loaded with rose hip seed oil, chamomile, and vitamin E, to protect and nourish dry, chapped skin.

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  • Sale! BLONDME Bond Repair Brightening Shampoo 300ml – Brightening-ShampooBLONDME Bond Repair Brightening Shampoo 300ml – BLONDME_Nourishing_Regimen_1869_1-1

    BLONDME Bond Repair Brightening Shampoo 300ml

    Original price was: £21.45.Current price is: £18.00.

    The BLONDME Brightening Shampoo enhances blonde tones, neutralises yellow hues, and strengthens with bonding technology. Its lightweight, non-drying formula gently cleanses while leaving hair soft, smooth, and full of shine. Perfect for natural, highlighted, or bleached blondes, it keeps your colour salon-fresh between appointments. Pair with BLONDME Brightening Conditioner for the ultimate blonde care routine.

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  • Sale! BLONDME Bond Repair Nourishing Shampoo 300ml – Nshampooblondme bond repair nourishing conditioner 250110 (1)

    BLONDME Bond Repair Nourishing Shampoo 300ml

    Original price was: £21.45.Current price is: £21.00.
    • Bond repair nourishing shampoo – helps to cleanse and moisturise the hair
    • Smooths the hair surface – for silky soft results
    • Strengthens the inner hair structure – helps to reduce hair breakage by up to 80% ​
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  • Sale! purple shampblondme bond repair purple spray conditioner 250110 (1)

    BLONDME Bond Repair Purple Shampoo 300ml

    Original price was: £21.45.Current price is: £18.00.

    Washes hair and cleans the scalp, Strengthens the hair fibre while adding shine and volume, leaves hair soft while neutralises yellow undertones in your hair

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  • Sale! C-Shield Anti-Pollution Drops 30 ml – pdp_hero_c-shield_anti-pollution_drops_fka_62cbc8db-2082-4bb6-a924-490562c31f21C-Shield Anti-Pollution Drops 30 ml – c-shield-anti-pollution-drops-2_de606153-9e77-4fbe-aade-0c53401e7343

    C-Shield Anti-Pollution Drops 30 ml

    Original price was: £102.00.Current price is: £99.00.

    C-Shield Anti-Pollution Drops GWP

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  • C-Shield Anti-Pollution Moisture Tint SPF30+ 50 ml – pdp_hero_c-shield_anti-pollution_moisture_tint_fka_beae27e0-5014-498b-b0fe-705b7ccee1f2C-Shield Anti-Pollution Moisture Tint SPF30+ 50 ml – c-shield_anti-pollution_moisture_tint_on_figure_swatch-us-group1_b6b9bf5f-d5de-446e-9973-6c11d7d6528f

    C-Shield Anti-Pollution Moisture Tint SPF30+ 50 ml

    £52.00

    Formerly Moisturizing Tint SPF 30+. Protect, perfect, and hydrate skin with this 3-in-1 tinted moisturizer. Skincare, sunscreen, and mineral makeup, powered by reef-safe SPF and natural mineral pigments, this flexible tint delivers weightless wearability for a sheer, dewy, radiant finish.

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  • Sale! C-Shield Eye Restore Hydrator 15 ml – pdp_hero_c-shield_eye_restore_hydrator_fea03a13-b0c8-4e01-b489-6b3b165e0e50C-Shield Eye Restore Hydrator 15 ml – Skjermbilde2021-11-29kl.09.55.38_e03d74fe-2804-4f47-8b54-be9dd38dc3e0

    C-Shield Eye Restore Hydrator 15 ml

    Original price was: £54.00.Current price is: £43.20.

    C-Shield Eye Restore Hydrator Sample

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  • Sale! Authentic Beauty Concept Cool Glow Cleanser for neutralising undesired tonesAuthentic Beauty Concept Cool Glow Cleanser for neutralising undesired tones

    Cool Glow Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants & silicones
    It’s a nourishing cleanser with violet sweet potato extracts that neutralise unwanted yellow tones
    Low sensitising purple pigments neutralise unwanted yellow tones and enhance the hair’s natural highlights for a refreshed, radiant glow.
    Sweet Potato Extract is often used as soothing and conditioning agents. Purple sweet potatoes are high in anthocyanins, which are antioxidants known to reduce inflammation. Its extract is violet and often used as natural food colourant.

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  • Sale! Authentic Beauty Concept Deep Cleansing Shampoo for all hair typesDeep Cleansing Shampoo – ABC-DeepCleansingShampoo-1-e1714738975137

    Deep Cleansing Shampoo

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a cleanser that gets rid of build up greasiness
    It removes impurities and gets rid of build up greasiness

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  • Sale! Authentic Beauty Concept Dry ShampooAuthentic Beauty Concept Dry Shampoo

    Dry Shampoo

    Original price was: £30.80.Current price is: £26.00.

    Free from silicones & parabens
    It’s a dry shampoo that refreshes & delivers grip
    It refreshes styles, delivers grip on freshly washed bases and provides light style control and mouldability
    With heat protection up to 230°
    Aerosol bodifying powder spray, formulated with natural, biodegradable Rice Starch for moldable texture and style refreshment.

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  • Sale! authentic beauty concept Glow Cleanser for coloured hairGlow Limited Edition Set – ABC-Glow-Cleanser-and-conditioner-features-e1721320085359

    Glow Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, silicones & parabens
    It’s a cleanser that preserves the colour
    It preserves the colour, moisturises and seals the cuticle
    Glow Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The efficacy of Cationic Guar improves the ease of combing and helps to leave the hair soft and shiny.

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  • Sale! screenshot 2025 09 05 at 17.19.14screenshot 2025 09 05 at 17.19.42

    Glow Limited Edition Gift Set

    Original price was: £60.15.Current price is: £52.00.

    Discover the new Authentic Beauty Concept Gift Set. 

    Premium gift tin box with a vibrant design by WOUF, featuring Glow Cleanser, Conditioner duo & Scrunchie.

    The set contains

    1x Authentic Beauty Concept Glow Cleanser 300 ml and

    1x Authentic Beauty Concept Glow Conditioner 250 ml.

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  • Sale! Hydra-Bright Vitamin C Drops 30ml – pdp_hero_hydra-bright_vitamin_c_drops_fka_d0abb67e-cc8c-449d-8017-0322b4b55f14Hydra-Bright Vitamin C Drops 30ml – hydra-bright-vitamin-c-drops-stylized_8d39733a-5e2e-49a7-b5c4-5daceebc6194

    Hydra-Bright Vitamin C Drops 30ml

    Original price was: £134.00.Current price is: £117.00.

    Formerly Daily Power C+. Fight premature aging and daily environmental and blue light damage with this supercharged brightening vitamin C serum. Powered by 20% vitamin C, kakadu plum, and multi-peptides, it plumps and lifts, boosting your daily glow.

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