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  • Sale! Authentic Beauty Concept Bare Cleanser for delicate scalpAuthentic Beauty Concept Bare Cleanser for delicate scalp

    Authentic Beauty Concept Bare Cleanser 300ml – Hypoallergenic, Sulfate & Silicone-Free Shampoo for Sensitive Scalps

    Original price was: £30.00.Current price is: £24.00.

    Gently cleanse and protect your scalp with the Authentic Beauty Concept Bare Cleanser 300ml. Hypoallergenic, unscented, and free from sulfates, silicones, and PEG, it supports a healthy scalp while caring for all hair types.

    Bundle & Savings: Buy 2 get 10% off, Buy 3 get 15% off. Free shipping over £45 and a free gift with every order. Price match guarantee.

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  • Sale! Authentic Beauty Concept Deep Cleansing Shampoo for all hair typesDeep Cleansing Shampoo – ABC-DeepCleansingShampoo-1-e1714738975137

    Authentic Beauty Concept Deep Cleansing Shampoo 300ml – Clarifying Shampoo for Build-Up & Oily Hair

    Original price was: £30.00.Current price is: £24.00.

    A powerful yet gentle deep cleansing shampoo that removes product build-up, excess oil and impurities from the hair and scalp. Enriched with violet rice extract and panthenol, it leaves hair feeling clean, fresh and full of natural shine.

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  • Sale! authentic beauty concept Glow Mask for coloured hairauthentic beauty concept Glow Mask for coloured hair

    Authentic Beauty Concept Glow Mask 250ml – Colour Protecting Hair Conditioner Treatment

    Original price was: £45.00.Current price is: £36.00.

    A vegan, lightweight hair mask that preserves colour, nourishes hair, and smooths flyaways. Free from sulfates, parabens, and silicones, it keeps coloured hair vibrant, soft, and manageable from root to tip.

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  • Sale! Glow Spray Serum – authentic-beauty-concept-glow-spray-serum-200ml-3Glow Spray Serum – authentic-beauty-concept-glow-spray-serum-200ml-1

    Authentic Beauty Concept Glow Spray Serum – Coloured Hair, UV & Heat Protection, 200ml

    Original price was: £45.00.Current price is: £37.40.

    Protect and enhance the shine of your colour-treated hair with the Authentic Beauty Concept Glow Spray Serum. Sprayable, vegan, and free from parabens and silicones, it preserves colour, provides heat protection up to 230°C, and shields against UV and pollution, leaving hair soft, radiant, and vibrant.

    Bundle Offers:

    • Buy 2 items, get 10% off

    • Buy 3 or more, get 15% off

    • Free shipping on orders over £45

    • Free gift with every order

    • Price match guarantee

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  • Sale! Authentic Beauty Concept Hydrate Cleanser – Moisturising Shampoo for Normal to Dry Hair, Vegan & Sulfate-Free, 250mlHydrate Limited Edition Set – ABC-Hydrate-cleanse-and-condition-features-e1714725059756

    Authentic Beauty Concept Hydrate Cleanser – Moisturising Shampoo for Normal to Dry Hair, Vegan & Sulfate-Free, 250ml

    Original price was: £30.00.Current price is: £24.00.

    Restore moisture, elasticity, and bounce to your hair with the Authentic Beauty Concept Hydrate Cleanser. Vegan, free from sulfates, parabens, and silicones, this gentle transparent shampoo cleanses without stripping, leaving hair soft, hydrated, and manageable.

    Bundle Offers:

    • Buy 2 items, get 10% off

    • Buy 3 or more, get 15% off

    • Free shipping on orders over £45

    • Free gift with every order

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  • Sale! Hydrate Intense Treatment – ABC-Hydrate-intence-cropHydrate Intense Treatment – ABC_Sep22_Hyd_Intense_TRT_027png_600x

    Authentic Beauty Concept Hydrate Intense Treatment – Deeply Hydrating Hair Mask, 200ml

    Original price was: £45.00.Current price is: £36.00.

    Revitalise and deeply hydrate hair with the Authentic Beauty Concept Hydrate Intense Treatment. Vegan, free from parabens, silicones, and mineral oils, this luxurious hair mask restores moisture, manageability, and natural shine, leaving hair soft, nourished, and healthy.

    Bundle Offers:

    • Buy 2 items, get 10% off

    • Buy 3 or more, get 15% off

    • Free shipping on orders over £45

    • Free gift with every order

    • Price match guarantee

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  • Sale! Hydrate Lotion – ABC-Hydrate-lotionHydrate Lotion – ABC-Hydrate-lotion-features

    Authentic Beauty Concept Hydrate Lotion – Frizz Control & Blow-Dry Protection, 150ml

    Original price was: £35.00.Current price is: £31.00.

    Control frizz and protect hair from heat with the Authentic Beauty Concept Hydrate Lotion. Vegan, paraben- and silicone-free, this lightweight moisturising lotion leaves hair supple, manageable, and nourished, while offering blow-dry protection up to 230°C.

    Bundle Offers:

    • Buy 2 items, get 10% off

    • Buy 3 or more, get 15% off

    • Free shipping on orders over £45

    • Free gift with every order

    • Price match guarantee

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  • Sale! Authentic Beauty Concept Hydrate Mask 200ml – Intense Moisturising Treatment for Dry & Curly Hair

    Authentic Beauty Concept Hydrate Mask 200ml – Intense Moisturising Treatment for Dry & Curly Hair

    Original price was: £45.00.Current price is: £36.00.

    Deeply hydrate, detangle, and restore elasticity with the Authentic Beauty Concept Hydrate Mask. Lightweight yet intensely nourishing, this vegan, paraben- and silicone-free mask brings bounce, shine, and manageability to normal, dry, or curly hair.

    Bundle & Savings: Buy 2 get 10% off, Buy 3 get 15% off. Free shipping over £45 and a free gift with every order. Price match guarantee

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  • Sale! 42366980 142366980 3

    Authentic Beauty Concept Hydrate Mask 30ml

    Original price was: £8.00.Current price is: £5.50.

    Free from parabens & silicones
    It’s an intense, yet lightweight treatment mask
    The intense, yet lightweight treatment moisturises normal to dry or curly hair and brings back elasticity & bounciness and shine
    Behenoyl PG-Trimonium Chloride detangles the hair.

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  • Sale! Hydrate Smoothing Serum – Hydrate-smoothing-serum

    Authentic Beauty Concept Hydrate Smoothing Serum – Frizz Control & Deep Hydration, 100ml

    Original price was: £46.55.Current price is: £38.00.

    Achieve smooth, frizz-free, and hydrated hair with the Authentic Beauty Concept Hydrate Smoothing Serum. Vegan, water-based, and free from parabens, silicones, and mineral oils, this serum tames frizz, nourishes strands, and delivers silky softness for a radiant, healthy look.

    Bundle Offers:

    • Buy 2 items, get 10% off

    • Buy 3 or more, get 15% off

    • Free shipping on orders over £45

    • Free gift with every order

    • Price match guarantee

    Add to basketDone
  • Sale! Hydrating Jelly Mask – ABC-Hydrating-Jelly-Mask-200mlHydrating Jelly Mask – ABC-Hydrating_Jelly_Mask-819x1024-1

    Authentic Beauty Concept Hydrating Jelly Mask 200ml – Lightweight Moisturising Hair & Scalp Mask

    Original price was: £45.00.Current price is: £36.00.

    A vegan hair and scalp mask that deeply moisturises, enhances shine, and defines curls. Infused with Spirulina and Aloe Vera, it protects hair against external aggressors while keeping hair soft, supple, and healthy. Can also be used as a leave-in on wet hair.

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  • Sale! Authentic Beauty Concept - Indulging Fluuid OilAuthentic Beauty Concept - Indulging Fluuid Oil

    Authentic Beauty Concept Indulging Fluid Oil 100ml – Lightweight Hair Oil for Shine, Frizz Control & Heat Protection

    Original price was: £46.57.Current price is: £45.00.

    A lightweight multi-purpose hair oil that smooths frizz, seals split ends and adds brilliant shine. This fast-absorbing formula protects hair during blow-drying while leaving it soft, smooth and glossy without feeling greasy.

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  • Detoxifying Scalp Mud and Balancing Potion – ABC-Balancing-potionDetoxifying Scalp Mud and Balancing Potion – 42405436_ABC_Detoxifying_ScalpMud_165g_1_NEW

    Detoxifying Scalp Mud and Balancing Potion

    £40.50

    Free from silicones
    It’s a special combination that gently detoxifies hair & helps to unclog the scalp bringing it back to a balanced state
    Freshly mix 15 g of Detoxifying Scalp Mud, 15 ml of Balancing Potion and 15 ml of water
    It stimulates blood flow when used in combination with a head massage, fostering scalp well-being
    Detoxifying Scalp Mud is a natural mineral mud formulated with Vitamin C & invigorating Ginger. It carries the scent of delicate green tea leaves. The Balancing Potion formula contains a complex of Rambutan & balancing Ginseng.

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  • Sale! Authentic Beauty Concept Dry ShampooAuthentic Beauty Concept Dry Shampoo

    Dry Shampoo 250ml – Oil Absorbing Dry Shampoo Spray for Fresh Hair & Instant Volume

    Original price was: £30.00.Current price is: £26.00.

    A lightweight dry shampoo spray that instantly refreshes hair between washes while absorbing excess oil and adding texture. Formulated with natural rice starch, it leaves hair feeling clean, voluminous and easy to style without visible residue.

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  • Sale! authentic beauty concept shop tophair glow serum travel sizeimages 5

    Glow Spray Serum Travel Size 50ml

    Original price was: £10.00.Current price is: £9.00.

    It’s a multi-benefit sprayable travel size hair serum:

    Free from parabens & silicones
    It’s a multi-benefit sprayable serum
    It preserves coloured hair and enhances colour longevity
    With heat protection up to 230°C
    Provides intense shine and protects hair from negative effects of UV-exposure
    This serum with a UV-Protection Booster shields hair from damage caused by sun exposure. It’s enriched with Deep Sea Water Ferment and Ruby Algae, known for reinforcing the hair fibre and protecting hair against pollution.

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  • Sale! 42367369 142367369 3

    Hydrate Cleanser Mini 50ml

    Original price was: £8.00.Current price is: £5.50.

    Free from sulfate surfactants, parabens & silicones
    It’s a transparent cleanser that moisturizes normal to dry or curly hair
    It moisturises normal to dry or curly hair and brings back elasticity and bounce

    Sodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam.

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