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Repairs damage equivalent to two lightening services in one use, hydrates deeply and enhances manageability. Leaves blonde hair soft, smooth and with a radiant shine.
This product smooths hair and combats frizz while making detangling and styling effortless. It enhances brilliant shine and neutralises yellow undertones for a radiant, polished look.
Achieve a cool, bright blonde with this bond-repairing, anti-brass formula. It neutralises yellow tones, strengthens and deeply nourishes hair for softness and shine, while taming frizz for a sleek, salon-perfect finish. Vegan and sulfate-free, it keeps your blonde vibrant and healthy.
Bring a silver shine to your blond, while eliminating unwanted tones and making it easier to detangle your hair. Bond Repair Purple Spray Conditioner is a pigmented leave-in treatment that removes warmth or yellow undertones in cool or polar blondes. It facilitates detangling, improving combability, and it adds a silver shine to the hair.
The BLONDME BondFinity Mask repairs and strengthens damaged blonde hair, rebuilding inner bonds with BondFinity Technology. It deeply nourishes, reduces breakage, and enhances softness, shine, and elasticity. This hydrating treatment smooths and detangles for easy manageability. Use 1-2 times weekly after BLONDME BondFinity Shampoo and follow with BLONDME BondFinity Leave-In Treatment for maximum repair and protection
Introducing the ghd Chronos Max™, professional HD motion-responsive™ wide plate styler, designed for high-definition styling that’s 2x more responsive⁴
Styling in half the time¹. Ideal for straightening long, thick and curly hair with 80% more shine² – Includes exclusive accessories (worth £47.95)
Includes a ghd heat-resistant bag⁵ and the ghd all-rounder paddle brush
A wide-plate styler with dual-zone technology for consistent heat distribution, perfect for long, thick or curly hair.
Style long, thick or curly hair in half the time* with the new ghd max styler – featuring 70% larger plates** to ensure perfectly sleek results from root to tip.
Free from parabens & silicones
It’s a conditioner that moisturizes normal to dry or curly hair
It moisturises normal to dry or curly hair and brings back elasticity & bounciness
Hydrate Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Allow the daily luxury to enjoy healthy looking hair.
Free from parabens & silicones
It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable
It helps fight frizz and leaves the hair supple & manageable while it protects the hair from blow-dry damage and improves the combability
Phenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens.
Free from parabens & silicones
It’s a leave-in spray conditioner that moisturises
It moisturises normal to dry or curly hair and brings back elasticity & bounciness
The formula with Panthenol adds shine while it helps to detangle.
Brighten + Glow Travel Set
1 × £64.00 
Purifying Gel Cleanser 200 ml
1 × £35.20 
Water Resistant Mascara Black 10 ml
2 × £28.00 
Clear Skin Hydration Duo - Travel Size
2 × £36.80 
BLONDME Bond Repair Brightening Shampoo 300ml
1 × £18.00 
Smooth Surface Nourishing Duo
1 × £38.00 
Oil Free Tinted Primer - Light 30ml
1 × £54.00 
NEW GHD CHRONOS CURVE CONICAL WAND FESTIVE GIFT SET (28-23MM BARREL) (WORTH £254)
1 × £189.00 
Blurring Primer
1 × £44.00 
Microbiome Restoring PM Moisturizer
1 × £52.80 
Brightening Polish 60 ml
1 × £40.00 
Gentle Cream Cleanser 200 ml
1 × £43.20 
ghd Volume Forever Volumizing Blowdry Cream
1 × £18.00 
Flat-top Kabuki Brush #105
1 × £35.00 
ghd chronos curve conical wand
1 × £179.00 
NEW GHD CHRONOS MAX BEST WIDE PLATE HAIR STRAIGHTENER FESTIVE GIFT SET (WORTH £364)
1 × £299.00 
Loose Matte Finishing Powder
1 × £43.00 
Hydra-Bright Polishing Cleanser 42 g
1 × £43.20 
Phyto-Calm Flower Mist 118 ml
1 × £36.80 
Crayon Sharpener
1 × £12.00 
Redness Relief Powder
1 × £37.00 
BHA Clarifying Gel Moisturizer
1 × £49.60 
Phyto-Calm Aloe Hydrator 50 ml
1 × £48.00 
Hydrate Limited Edition Gift Set 2025
1 × £52.00 
Flat-top Kabuki Traveller Brush #106
1 × £39.00 
Nymph Salt Spray
1 × £24.00 
Lash Primer - Thickener & Conditioner 7 ml
1 × £26.00 
Brighten + Glow Elevated Essentials Set
1 × £110.00 
Lash Lengthening Mascara Black 8 ml
1 × £28.00 
Illuminating Primer
1 × £44.00 
Vita E Essential Cream 50 ml
1 × £51.20 
Glow Mask
1 × £34.00 Subtotal: £1,916.60
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