• Sale! screenshot 2025 09 05 at 17.32.17screenshot 2025 09 05 at 17.19.42

    Hydrate Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £48.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Hydrate Cleanser 300 ml and

    1x Authentic Beauty Concept Hydrate Conditioner 250 ml.

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  • Sale! Hydrate Lotion – ABC-Hydrate-lotionHydrate Lotion – ABC-Hydrate-lotion-features

    Hydrate Lotion

    Original price was: £31.60.Current price is: £28.00.

    Free from parabens & silicones
    It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable
    It helps fight frizz and leaves the hair supple & manageable while it protects the hair from blow-dry damage and improves the combability
    Phenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens.

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  • Sale! Hydrate Spray Conditioner

    Hydrate Spray Conditioner

    Original price was: £34.40.Current price is: £26.00.

    Free from parabens & silicones
    It’s a leave-in spray conditioner that moisturises
    It moisturises normal to dry or curly hair and brings back elasticity & bounciness
    The formula with Panthenol adds shine while it helps to detangle.

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  • Sale! Authentic Beauty Concept - Indulging Fluuid OilAuthentic Beauty Concept - Indulging Fluuid Oil

    Indulging Fluid Oil

    Original price was: £40.70.Current price is: £38.00.

    Free from parabens & silicones
    It’s a multitasking oil with blow-dry protection that smoothens frizz
    It seals split ends and adds a high-gloss and smooth finish to damp & dry hair
    A fresh and elegant, pure scent allows you to take a moment for yourself. Our Indulging Fluid Oil has a special consistency enabling it to spread perfectly on all hair types, without feeling greasy. It is easily absorbed into hair, giving a boost to shine and condition even if the hair is dry.

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  • Sale! K18 DAMAGE SHIELD pH protective conditioner – UK200048603_K18K18 DAMAGE SHIELD pH protective conditioner – UK200048603_K18_2

    K18 DAMAGE SHIELD pH protective conditioner

    Original price was: £39.00.Current price is: £28.00.

    Smoothing conditioner detangles + protects from daily damage

    A nourishing, protective conditioner that helps shield hair from daily damage to help maintain hair health and improve smoothness and shine. Engineered to weightlessly soften and detangle while the K18PEPTIDEâ„¢ helps replenish hair during washing.

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  • Sale! K18 molecular repair hair oil – UK200039228_K18K18 molecular repair hair oil – UK200049207_K18_5

    K18 molecular repair hair oil

    Original price was: £65.00.Current price is: £46.00.

    A colour-safe clarifying shampoo formulated with K18PEPTIDE™.

    A colour-safe clarifying shampoo with skincare-inspired ingredients + microdosed with the patented K18PEPTIDEâ„¢ to nourish hair while removing buildup for a clean, healthy hair canvas.

    • pH optimised
    • clears excess buildup
    • 17 ingredients + patented peptide
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  • Mattifying Primer – IMG_0031Mattifying Primer – IMG_0032

    Mattifying Primer

    £44.00

    Weightless and instantly mattifying, this shine-controlling makeup primer preps and balances skin with niacinamide and caffeine, creating a velvet matte finish, for smooth foundation application and extended weartime.

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  • NEWscreenshot 2025 09 30 at 17.51.30screenshot 2025 09 30 at 17.52.06

    NEW GHD STYLE GIFT SET IN CHERRY CHIC WITH HAIR CLIP

    £25.00

    Indulge in a suite-worthy styling experience with the ghd Style Gift Set from our Cherry Chic collection — a celebration of timeless glamour wrapped in rich, opulent tones. Inspired by the elegance of a five-star retreat, this edit is your seasonal must-have for effortless luxury and polished perfection.

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  • Sale! Nude Powder Spray – ABC-Nude-Powder-sprayNude Powder Spray – nudepowderspray

    Nude Powder Spray

    Original price was: £30.80.Current price is: £26.00.

    Free from artificial waxes, colorants and silicones
    It’s a very fine volumizing powder providing root-lift & soft grip
    It adds instant lived-in volume and movement while providing root-lift and soft grip for dry texture effects and slightly tousled finishes. The formula leaves hair without an unpleasant rough feeling and supports shape and separation.
    Silica and a large quantity of Fairtrade® Tapioca Starch are supporting volume and grip.

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  • Sale! Nymph Salt Spray – ABC-Nymph-salt-sprayNymph Salt Spray – abcsaltspray

    Nymph Salt Spray

    Original price was: £30.80.Current price is: £24.00.

    Free from silicones & colorourants
    It’s a non-overburdening salt spray for loose textured waves
    It provides a lightweight, non-crunchy and touchable hair feel for beautiful tousled mermaid texture without unpleasant stiffness.
    With heat protection up to 230°C
    Created with the right balance of salt, this formula gives effortless beach waves without drying out the hair structure.

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  • Oil Free Tinted Primer - Deep 30ml – Oilfreetinted1_3f8a79f2-09f8-45bf-b794-9839a3fd11aeOil Free Tinted Primer - Deep 30ml – Oilfreetinted2_ad61ab62-f854-4a05-a0fe-9452fab9d65e

    Oil Free Tinted Primer – Deep 30ml

    £54.00

    Correct, prime, and protect skin with the 4-in-1 Oil-Free Tinted Primer SPF 30. Sheer coverage, primer, and broad-spectrum sunscreen, it evens, smooths, and shields for a filter-like skin finish.

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  • Oil Free Tinted Primer - Light 30ml – Oilfreetinted1_5e445558-98ca-4db2-a012-02a5fc4e7139Oil Free Tinted Primer - Light 30ml – Oilfreetinted2_c491283a-a6e3-4de6-bf75-00ccb9724795

    Oil Free Tinted Primer – Light 30ml

    £54.00

    Correct, protect, and balance with the 4-in-1 Oil-Free Tinted Primer SPF 30. Blurring the appearance of fine lines and pores, this lightweight, multitasking primer evens skin tone for the perfect complexion canvas and a natural shine-free finish. Powered by skin-balancing niacinamide and salicylic acid to boost brightness and target texture and tone, natural mineral pigments…

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  • Oil Free Tinted Primer - Light Medium 30ml – Oilfreetinted1Oil Free Tinted Primer - Light Medium 30ml – Oilfreetinted2

    Oil Free Tinted Primer – Light Medium 30ml

    £54.00

    Correct, protect, and balance with the 4-in-1 Oil-Free Tinted Primer SPF 30. Blurring the appearance of fine lines and pores, this lightweight, multitasking primer evens skin tone for the perfect complexion canvas and a natural shine-free finish. Powered by skin-balancing niacinamide and salicylic acid to boost brightness and target texture and tone, natural mineral pigments…

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  • Oil Free Tinted Primer - Medium 30ml – Oilfreetinted1_128746dc-ac2e-40c9-98f2-3b2e49fd81ddOil Free Tinted Primer - Medium 30ml – Oilfreetinted2_d9ebcc00-1d66-46c5-a05e-6a41487b6f9c

    Oil Free Tinted Primer – Medium 30ml

    £54.00

    Correct, protect, and balance with the 4-in-1 Oil-Free Tinted Primer SPF 30. Blurring the appearance of fine lines and pores, this lightweight, multitasking primer evens skin tone for the perfect complexion canvas and a natural shine-free finish. Powered by skin-balancing niacinamide and salicylic acid to boost brightness and target texture and tone, natural mineral pigments…

    Add to basketLoading Done
  • Oil Free Tinted Primer - Medium Deep 30ml – Oilfreetinted1_cf1d2d9a-9ed0-49c5-bbb2-77217869e301Oil Free Tinted Primer - Medium Deep 30ml – Oilfreetinted2_c68ba438-2388-4636-bc8c-6896cf150b31

    Oil Free Tinted Primer – Medium Deep 30ml

    £54.00

    Correct, protect, and balance with the 4-in-1 Oil-Free Tinted Primer SPF 30. Blurring the appearance of fine lines and pores, this lightweight, multitasking primer evens skin tone for the perfect complexion canvas and a natural shine-free finish. Powered by skin-balancing niacinamide and salicylic acid to boost brightness and target texture and tone, natural mineral pigments…

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  • Perfect Ending- Final Fix Hairspray 400ml – perfect-ending_bigPerfect Ending- Final Fix Hairspray 400ml – perfect-ending_big-2

    Perfect Ending- Final Fix Hairspray 400ml

    £14.00

    Finish your style with ghd perfect ending – final fix hairspray to keep your look locked in place.

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