• Sale! curls gone wildcurls gone wild

    Curls Gone Wild

    Original price was: £24.00.Current price is: £22.00.

    2-in-1 prep & finish spray for long-lasting, buildable texture.

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  • Curly Ever After- Curl Hold Spray – curly-ever-afterCurly Ever After- Curl Hold Spray – curl3

    Curly Ever After- Curl Hold Spray

    £18.95

    Curl Ever After Curl Hold Spray with Heat Protection System

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  • Dramatic Ending Smooth and Finish Serum

    Dramatic Ending Smooth and Finish Serum

    £18.95

    Finish your style with ghd Dramatic Ending Smooth and Finish Serum for flawless, salon-quality results

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  • Sale! Authentic Beauty Concept Dry ShampooAuthentic Beauty Concept Dry Shampoo

    Dry Shampoo

    Original price was: £30.80.Current price is: £26.00.

    Free from silicones & parabens
    It’s a dry shampoo that refreshes & delivers grip
    It refreshes styles, delivers grip on freshly washed bases and provides light style control and mouldability
    With heat protection up to 230°
    Aerosol bodifying powder spray, formulated with natural, biodegradable Rice Starch for moldable texture and style refreshment.

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  • Sale! Eau de Toilette – ABC-Eau-de-Toilette-largeEau de Toilette – authentic-beauty-concept-eau-de-toilette-50ml-scent-e1721318577230

    Eau de Toilette

    Original price was: £65.00.Current price is: £49.00.

    Free from silicones, mineral oil and parabens
    It´s a pure, fresh and feminine fragrance to complement your character for skin & hair
    Notes of natural spices with an aroma of fresh linen, white flowers and cottony, powdery violet
    Bottled in a 25% recycled glass flacon

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  • Sale! Enhancing Water – enhancing-water-by-authentic-beauty-conceptauthentic beauty concept enhancing water

    Enhancing Water

    Original price was: £30.00.Current price is: £28.00.

    Free from silicones, mineral oil and parabens
    It´s a leave-in spray mist that deeply moisturizes hair & skin
    It´s light but caring for shiny healthy-looking hair

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  • Sale! authentic beauty concept flawless primerFlawless Primer spray – FlawlessPrimer-e1721319670371

    Flawless Primer spray

    Original price was: £30.80.Current price is: £26.00.

    Free from PVP/VA, but instead: modified biodegradable potato starch. Also free from silicones
    It’s a fluid prep mist with blow-dry protection
    It creates the perfect base for any hairstyle: It gives subtle control combined with light conditioning for surface smoothness
    With heat protection up to 230°
    Coconut Oil and Jojoba Oil in combination with a cationic polymer support manageability and lasting care effects.

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  • ghd Style Gift Set - in Icy Blue – Xmas24_DigitalOnWhite_LE_StyleGiftSetWithPackaging_HR_RGB_OW_1x1_NoExpiry-1ghd Style Gift Set - in Icy Blue – Xmas24_SocialLifestyle_LEaccessories_HR_JPG_1x1_Exp1025-1

    ghd Style Gift Set – in Icy Blue

    £25.00

    Good things DO come in small packages.

    ghd bodyguard heat protect spray – for all hair types, providing an invisible barrier against everyday heat damage.

    Limited edition claw clip in icy blue, all neatly packed in a crisp crystal blue wash bag

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  • Sale! ghd Volume Forever Volumizing Blowdry Cream – 5060777129576ghd Volume Forever Volumizing Blowdry Cream – 5060777129576_1

    ghd Volume Forever Volumizing Blowdry Cream

    Original price was: £24.00.Current price is: £18.00.

    New ghd Volume Forever – Volumizing blowdry cream
    Up to 4x more volume¹ for 24-hour salon blow dries.

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  • Sale! authentic beauty concept Glow Conditioner for coloured hairauthentic beauty concept Glow Conditioner for coloured hair in shower

    Glow Conditioner

    Original price was: £33.35.Current price is: £26.00.

    Free from parabens & silicones
    It’s a conditioner that preserves the colour and helps to moisturize the coloured hair
    It preserves the colour and moisturises the coloured hair
    Glow Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Glyceryl Stearate adds a soft and smooth product appearance.

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  • Sale! screenshot 2025 09 05 at 17.19.14screenshot 2025 09 05 at 17.19.42

    Glow Limited Edition Gift Set

    Original price was: £60.15.Current price is: £52.00.

    Discover the new Authentic Beauty Concept Gift Set. 

    Premium gift tin box with a vibrant design by WOUF, featuring Glow Cleanser, Conditioner duo & Scrunchie.

    The set contains

    1x Authentic Beauty Concept Glow Cleanser 300 ml and

    1x Authentic Beauty Concept Glow Conditioner 250 ml.

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  • Sale! Glow Spray Serum – authentic-beauty-concept-glow-spray-serum-200ml-3Glow Spray Serum – authentic-beauty-concept-glow-spray-serum-200ml-1

    Glow Spray Serum

    Original price was: £42.75.Current price is: £36.00.

    It’s a multi-benefit sprayable hair serum:

    Free from parabens & silicones
    It’s a multi-benefit sprayable serum
    It preserves coloured hair and enhances colour longevity
    With heat protection up to 230°C
    Provides intense shine and protects hair from negative effects of UV-exposure
    This serum with a UV-Protection Booster shields hair from damage caused by sun exposure. It’s enriched with Deep Sea Water Ferment and Ruby Algae, known for reinforcing the hair fibre and protecting hair against pollution.

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  • Sale! Gritty Wax Paste – ABC-Gritty-wwax-pasteauthentic beauty concept Gritty Wax Paste

    Gritty Wax Paste

    Original price was: £28.60.Current price is: £22.00.

    Free from artificial waxes like Microcrystalline Wax, Petrolatum, silicones or paraffin oils
    It’s a wax paste with longlasting strong hold & semi-matte finish
    It creates strong hold, long lasting style control, dry texture effects and a slightly tousled, semi-matte finish. Furthermore, it supports shape and separation featuring the natural mineral Kaolin for a gritty effect.
    Created with a combination of Sunflower Wax, Olive Oiland Sal Tree Extract as well as Ricinus Oil, Carnauba Waxand an ECOCERT® emollient.

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  • Sale! Hand & Hair Light Cream – ABC-Hand-Hair-Creamauthentic beauty concept Hand & Hair Light Cream

    Hand & Hair Light Cream

    Original price was: £26.35.Current price is: £22.00.

    Free from parabens & silicones
    It’s a light cream that nourishes and protects skin & hair
    It has a ‘barely-there’ texture and absorbs instantly
    It gives a smooth feeling on damp or dry hair.
    It can also be massaged into skin for a calming hand massage.
    The formula with Bakuchiol is lightweight with a ‘barely-there’ texture. It nourishes and protects skin and hair, for hairdresser-proven, beautifully touchable results.

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  • Sale! Hydrate Conditioner

    Hydrate Conditioner

    Original price was: £33.35.Current price is: £26.00.

    Free from parabens & silicones
    It’s a conditioner that moisturizes normal to dry or curly hair
    It moisturises normal to dry or curly hair and brings back elasticity & bounciness
    Hydrate Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Allow the daily luxury to enjoy healthy looking hair.

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  • Sale! Hydrate Curl EnhancerHydrate Curl Enhancer – ABC_Sep22_Textured_Hair_055png_bf4bd722-369b-4004-b599-106fcae11215_600x

    Hydrate Curl Enhancer

    Original price was: £39.15.Current price is: £36.00.

    It’s a lightweight leave-in gel with flexible hold which enhances curl definition, reduces frizz, and provides humidity protection.

    Free from parabens & silicones
    It’s a curl definer with no crunch effect
    Helps protect hair from humidity impact
    Deeply hydrating the hair
    The nourishing formula provides medium hold for waves, curls and coils.

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