• Conditioning Lip Gloss – pdp_hero_conditioning_lip_gloss_new-lookConditioning Lip Gloss – pdp_stylized_conditioning-lip-gloss-arm-swatch_1000x1000_a0bfbd6f-e8cf-4300-82c6-5fdd22dd107a

    Conditioning Lip Gloss

    £28.00

    Longwearing, conditioning lip gloss in a high-shine, non-sticky finish, loaded with hyaluronic acid and antioxidants, to protect while adding a wash of sheer, glazed color.

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  • Contour Kit – 512a471998ccfa6858064e9b4636701e-image_eec808e2-54d2-4108-a136-cd4fac254dddContour Kit – contour-kit-glo-skin-beauty-alt-2_30745e46-80af-4af3-a3d0-7a55c6ed4f57

    Contour Kit

    £46.00

    Define and add dimension with this longwearing mineral powder contouring palette. Featuring two matte and two shimmer shades, build, blend, and customize your contour and highlight for endless effects.

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  • Cream Blush – 9443522a4110cc622bdc7bf8f1a5c336-image_287e7784-32be-4676-94df-2e4ad27225b1Cream Blush – cream-blush-stylized_91d4cc50-6fd6-423b-8f32-3a19af5f83f7

    Cream Blush

    £36.00

    Delivers rich moisture and skin-strengthening antioxidants to protect and repair dry, dehydrated skin. A nutritive blend of c

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  • Cream Blush Stick – pdp_hero_cream_blush_stick_bliss_swatched_db40eed0-380b-4916-a6f1-930c3fead82aCream Blush Stick – glo_skin_beauty_arm_swatches_cream_blush_stick_group_00525ebb-bcc8-4d72-9c63-862eef41ad90

    Cream Blush Stick

    £42.00

    This luxurious cleansing cream converts to a rich, buildable lather when massaged with water. Gently exfoliates with papaya e

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  • Cream Glaze Crayon – pdp_hero_cream_glaze_crayon_3f0a889e-6606-460c-a209-8f7d9844cb50Cream Glaze Crayon – f50fe231b02f01c4dab217cc86896b81-image_573fa3fc-faeb-483d-ad87-c1aa48340595

    Cream Glaze Crayon

    £28.00

    High-shine lip crayon with intense saturation and impressive staying power, this antioxidant-rich cream soothes and protects lips, delivering an effortless glazed finish.

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  • Cream Stay Shadow Stick – d709cd5201f3287384c45c0e78832613-image_9b1a9c5d-f462-48f6-9f41-5ac7be1d1722Cream Stay Shadow Stick – csss-stlye-2_564aa37e-bfe2-4a7e-8b3e-59ed6b1b2840

    Cream Stay Shadow Stick

    £28.00

    Build and blend with three mineral eyeshadow palettes, each containing eight velvety-smooth, talc-free, antioxidant-rich vibrant mattes and metallics for all-day wear.

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  • Essential Eye Base – Designutennavn_13Essential Eye Base – essential-eye-base-key-f_bs-1500x1500-1

    Essential Eye Base

    £30.00

    For easy, effortless eyes, this multitasking eye base acts as a primer and color-corrector for a smooth and even effect. Apply solo for a naturally even eye look or extend the wear of any eye color statement.

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  • Eye Shadow – 66cb6cd3b2057e1a745126a6f0228d95-imageEye Shadow – eye-shadow-stylized

    Eye Shadow

    £26.00

    Easy-to-blend, velvety, rich-pigment single mineral eyeshadows in elevated shades, ideal for blending, building, and customizing your look.

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  • Sale! authentic beauty concept Glow Conditioner for coloured hairauthentic beauty concept Glow Conditioner for coloured hair in shower

    Glow Conditioner

    Original price was: £33.35.Current price is: £26.00.

    Free from parabens & silicones
    It’s a conditioner that preserves the colour and helps to moisturize the coloured hair
    It preserves the colour and moisturises the coloured hair
    Glow Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Glyceryl Stearate adds a soft and smooth product appearance.

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  • Sale! screenshot 2025 09 05 at 17.19.14screenshot 2025 09 05 at 17.19.42

    Glow Limited Edition Gift Set

    Original price was: £60.15.Current price is: £52.00.

    Discover the new Authentic Beauty Concept Gift Set. 

    Premium gift tin box with a vibrant design by WOUF, featuring Glow Cleanser, Conditioner duo & Scrunchie.

    The set contains

    1x Authentic Beauty Concept Glow Cleanser 300 ml and

    1x Authentic Beauty Concept Glow Conditioner 250 ml.

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  • Glow Up Highlighter – 70023e2bedd49fbd5e1169b609d925f2-imageGlow Up Highlighter – glow_up_highlighter_stick_stylized1

    Glow Up Highlighter

    £38.00

    Ultra-sheer, dewy highlighting balm, loaded with skin-nourishing vitamins and hydrating hyaluronic acid, for a naturally luminous, radiant glow.

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  • HD Mineral Foundation Stick – 82a2f44a96a65b0e9289fe3951f5d813-imageHD Mineral Foundation Stick – hdmf-5

    HD Mineral Foundation Stick

    £54.00

    A 4-in-1 cream foundation stick providing buildable coverage, for a natural, all-day radiance. Longwearing mineral makeup infused with hyaluronic acid and antioxidants, use as a foundation, concealer, contour, and highlighter.

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  • Sale! Hydrate Conditioner

    Hydrate Conditioner

    Original price was: £33.35.Current price is: £26.00.

    Free from parabens & silicones
    It’s a conditioner that moisturizes normal to dry or curly hair
    It moisturises normal to dry or curly hair and brings back elasticity & bounciness
    Hydrate Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Allow the daily luxury to enjoy healthy looking hair.

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  • Sale! screenshot 2025 09 05 at 17.32.17screenshot 2025 09 05 at 17.19.42

    Hydrate Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £52.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Hydrate Cleanser 300 ml and

    1x Authentic Beauty Concept Hydrate Conditioner 250 ml.

    Add to basketLoading Done
  • Sale! Hydrate Lotion – ABC-Hydrate-lotionHydrate Lotion – ABC-Hydrate-lotion-features

    Hydrate Lotion

    Original price was: £31.60.Current price is: £28.00.

    Free from parabens & silicones
    It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable
    It helps fight frizz and leaves the hair supple & manageable while it protects the hair from blow-dry damage and improves the combability
    Phenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens.

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  • Sale! Hydrate Spray Conditioner

    Hydrate Spray Conditioner

    Original price was: £34.40.Current price is: £26.00.

    Free from parabens & silicones
    It’s a leave-in spray conditioner that moisturises
    It moisturises normal to dry or curly hair and brings back elasticity & bounciness
    The formula with Panthenol adds shine while it helps to detangle.

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