• Oil Free Tinted Primer - Light Medium 30ml – Oilfreetinted1Oil Free Tinted Primer - Light Medium 30ml – Oilfreetinted2

    Oil Free Tinted Primer – Light Medium 30ml

    £54.00

    Correct, protect, and balance with the 4-in-1 Oil-Free Tinted Primer SPF 30. Blurring the appearance of fine lines and pores, this lightweight, multitasking primer evens skin tone for the perfect complexion canvas and a natural shine-free finish. Powered by skin-balancing niacinamide and salicylic acid to boost brightness and target texture and tone, natural mineral pigments…

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  • Oil Free Tinted Primer - Medium 30ml – Oilfreetinted1_128746dc-ac2e-40c9-98f2-3b2e49fd81ddOil Free Tinted Primer - Medium 30ml – Oilfreetinted2_d9ebcc00-1d66-46c5-a05e-6a41487b6f9c

    Oil Free Tinted Primer – Medium 30ml

    £54.00

    Correct, protect, and balance with the 4-in-1 Oil-Free Tinted Primer SPF 30. Blurring the appearance of fine lines and pores, this lightweight, multitasking primer evens skin tone for the perfect complexion canvas and a natural shine-free finish. Powered by skin-balancing niacinamide and salicylic acid to boost brightness and target texture and tone, natural mineral pigments…

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  • Oil Free Tinted Primer - Medium Deep 30ml – Oilfreetinted1_cf1d2d9a-9ed0-49c5-bbb2-77217869e301Oil Free Tinted Primer - Medium Deep 30ml – Oilfreetinted2_c68ba438-2388-4636-bc8c-6896cf150b31

    Oil Free Tinted Primer – Medium Deep 30ml

    £54.00

    Correct, protect, and balance with the 4-in-1 Oil-Free Tinted Primer SPF 30. Blurring the appearance of fine lines and pores, this lightweight, multitasking primer evens skin tone for the perfect complexion canvas and a natural shine-free finish. Powered by skin-balancing niacinamide and salicylic acid to boost brightness and target texture and tone, natural mineral pigments…

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  • Perfecting Powder 9g – 6d1dc1fe139eb1131530c68b09c7db19-imagePerfecting Powder 9g – perfecting-powder-stylized

    Perfecting Powder 9g

    £48.00

    Eliminate shine and extend the wear of your makeup with this translucent, talc-free, mineral setting powder. Infused with antioxidant-protection, it mattifies and blurs any imperfections for a flawless finish.

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  • Precise Micro Browliner – 1830f91a26c7340c31f63ad6519897af-imagePrecise Micro Browliner – brow-stly

    Precise Micro Browliner

    £28.00

    A longwearing and smudge-proof eyebrow pen, redefine and balance your brows with this high-precision liner and shaping spoolie brush duo.

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  • Precise Micro Eyeliner Black – 8f3edb91a5de9cff9bbf320495d1e1a3-image

    Precise Micro Eyeliner Black

    £22.00

    Pro-level black eyeliner precision in a creamy, glide-on formula, perfect for tight-lining eyes or smudging to create a smokey effect. With its ultra-fine high-definition liner tip and shaping spoolie brush, the Precise Micro Browliner is everything you need to shape, sculpt, and balance your eyebrows like a pro. Creating a micro-bladed effect, the micro-tip brow…

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  • Precision Eye Pencil – 878fd3e2d8a50aa0e87c95a2b05818de-imagePrecision Eye Pencil – Precision-eye-pencil-black-scaled-1

    Precision Eye Pencil

    £22.00

    Line, define, and blend your eyeliner with this talc-free antioxidant mineral eye pencil. A silky, pigment-rich precision liner, it comes with an artist’s blending point for endless effects.

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  • Precision Lip Pencil – precision_lip_pencil_coral_crushPrecision Lip Pencil – precision_lip_pencil_moxie

    Precision Lip Pencil

    £22.00

    Longwearing lip liner pencil that glides on effortlessly, infused with antioxidant protection for precision color and definition.

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  • Pressed Base – 2293ca17d8b08325fedc11353e415543-image_ef4e471d-a00f-4a8d-b0a7-68ca9344681dPressed Base – pressed-base-stylized-1_2

    Pressed Base

    £54.00

    Our top seller, this award-winning foundation delivers unsurpassed coverage that nourishes, corrects and protects.

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  • Redness Relief Powder – pdp_hero_redness_relief_powder

    Redness Relief Powder

    £37.00

    Visibly reduce skin’s surface redness with this soothing, talc-free mineral powder, powered by nourishing honeysuckle, aloe vera, and antioxidants, for instant relief.

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  • Sale! Replenish Conditioner

    Replenish Conditioner

    Original price was: £33.35.Current price is: £24.00.

    Free from parabens & silicones
    It’s a conditioner for damaged hair that strengthens the hair fibre & seals the cuticle
    It strengthens the hair fibre and seals the cuticle
    Replenish Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The non-overburdening formula with Panthenol leaves the hair soft, shiny and manageable.

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  • NEW Sale! screenshot 2025 09 05 at 17.35.39screenshot 2025 09 05 at 17.19.42

    Replenish Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £55.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Replenish Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Replenish Cleanser 300 ml and

    1x Authentic Beauty Concept Replenish Conditioner 250 ml.

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  • Sale! Replenish Spray Conditioner

    Replenish Spray Conditioner

    Original price was: £34.40.Current price is: £28.00.

    Free from parabens & silicones
    It’s a leave-in spray conditioner for damaged hair
    It nourishes damaged & treated hair
    The sprayable consistency is non-overburdening, yet leaves the hair soft & shiny. Stearamidopropyl Dimethylamine is a lightweight detangling agent.

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  • Satin Cream Foundation – 53149d2182484c685ef55f4a74602794-imageSatin Cream Foundation – satin-cream-foundation-stylized

    Satin Cream Foundation

    £56.00

    Formerly Known as: Protective Liquid Foundation – Satin

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  • Satin Lipstick – pdp_hero_satin_lipstick-french-nude-2Satin Lipstick – pdp_stylized_satin-lipstick-arm-swatch_1000x1000_e7363cb4-d419-4385-a567-6ba05eb28a4f

    Satin Lipstick

    £34.00

    Creamy, longwearing, richly pigmented color with a luxurious finish, each lipstick is infused with antioxidants to protect and nourish.

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  • Shadow Primer 10 ml – 4b714247ac2e3a0d45a20ba9f4511576-image

    Shadow Primer 10 ml

    £24.00

    A talc-free, mineral eyeshadow primer, it preps the eye area for the even and smooth application of any eyeshadow effects, for longwearing, crease-proof color that lasts.

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