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  • Sale! Amplify ConditionerAuthentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Amplify Conditioner

    Original price was: £33.35.Current price is: £24.00.

    Free from parabens & silicones
    It’s a lightweight gel conditioner that boosts volume & body for a thicker hair feel
    It leaves the hair manageable, boosts body and volume for a thicker hair feel

    Hydroxyethylcellulose, a gelling and thickening agent, supports the lightweight, transparent gel consistency.

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  • NEW Sale! screenshot 2025 09 05 at 17.41.44screenshot 2025 09 05 at 17.19.42

    Amplify Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £55.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Amplify Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Amplify Cleanser 300 ml and

    1x Authentic Beauty Concept Amplify Conditioner 250 ml.

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  • Sale! Authentic Beauty Concept Amplify Spray ConditionerAuthentic Beauty Concept Amplify Scent

    Amplify Spray Conditioner

    Original price was: £34.40.Current price is: £28.00.

    Free from parabens & silicones
    It’s a lightweight leave-in spray conditioner that detangles fine hair
    It moisturises and detangles fine hair on a daily basis
    The formula with Panthenol and rice extract brings the hair back to an optimal moisture level.

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  • Blurring Primer – IMG_0028Blurring Primer – IMG_0029

    Blurring Primer

    £44.00

    A lightweight, oil-free blurring makeup primer that instantly minimizes pores and smooths skin, extending makeup weartime, powered by moisture-loving ceramides to boost skin’s health.

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  • Blush – ed67ce26ecf75f043c3e4db81bd39396-image_1ed21efc-06bb-4af7-b02a-eec7526af163Blush – blush-stylized_db5791d2-61ba-4843-91b8-15a9e4b49e06

    Blush

    £36.00

    A velvety soft mineral powder blush imparts a gentle flush of longwearing, buildable color, perfect for popping cheekbones, or adding to eyelids and lips.

    Select optionsLoading Done This product has multiple variants. The options may be chosen on the product page
  • Bronze 9.9g – 219491decc7d3f5f1a76613dcd7fcf3e-image_3892ff19-5315-4c1d-b49c-26ea7b7a5402Bronze 9.9g – pdp_hero_bronze_sunkiss_1_daa7a8a1-11bd-4a23-8298-a58618afc38f

    Bronze 9.9g

    £48.00

    A mineral pressed bronzing powder infused with antioxidants, this bronzer adds warmth and natural contour for a sun-kissed glow all year round.

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  • Brow Gel 4.5g – a8e24e69f07c9427076122b065eedbfe-image_aee08e7a-64d3-4166-b425-ae2f625aa2c3

    Brow Gel 4.5g

    £28.00

    Fluff, groom, and set brows with this antioxidant-rich, clear eyebrow gel, for a flexible and longwearing hold without stiffening or flaking.

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  • Brow Quad 4.1g – 64969c0829a7ccafddc39d1b65146ead-image_34756af5-54af-481a-9f8c-89f14ce782e9Brow Quad 4.1g – gloskinbeauty-26-brow-quad_ce9f60e0-2470-4cc4-a4ed-f8e5e279d464

    Brow Quad 4.1g

    £38.00

    Fill, shape, highlight, and set eyebrows with this 4-in-1 eyebrow quad featuring two brow powder shades, a cream highlighter, and brow wax.

    Select optionsLoading Done This product has multiple variants. The options may be chosen on the product page
  • Contour Kit – 512a471998ccfa6858064e9b4636701e-image_eec808e2-54d2-4108-a136-cd4fac254dddContour Kit – contour-kit-glo-skin-beauty-alt-2_30745e46-80af-4af3-a3d0-7a55c6ed4f57

    Contour Kit

    £46.00

    Define and add dimension with this longwearing mineral powder contouring palette. Featuring two matte and two shimmer shades, build, blend, and customize your contour and highlight for endless effects.

    Select optionsLoading Done This product has multiple variants. The options may be chosen on the product page
  • Cream Glaze Crayon – pdp_hero_cream_glaze_crayon_3f0a889e-6606-460c-a209-8f7d9844cb50Cream Glaze Crayon – f50fe231b02f01c4dab217cc86896b81-image_573fa3fc-faeb-483d-ad87-c1aa48340595

    Cream Glaze Crayon

    £28.00

    High-shine lip crayon with intense saturation and impressive staying power, this antioxidant-rich cream soothes and protects lips, delivering an effortless glazed finish.

    Select optionsLoading Done This product has multiple variants. The options may be chosen on the product page
  • Cream Stay Shadow Stick – d709cd5201f3287384c45c0e78832613-image_9b1a9c5d-f462-48f6-9f41-5ac7be1d1722Cream Stay Shadow Stick – csss-stlye-2_564aa37e-bfe2-4a7e-8b3e-59ed6b1b2840

    Cream Stay Shadow Stick

    £28.00

    Build and blend with three mineral eyeshadow palettes, each containing eight velvety-smooth, talc-free, antioxidant-rich vibrant mattes and metallics for all-day wear.

    Select optionsLoading Done This product has multiple variants. The options may be chosen on the product page
  • Essential Eye Base – Designutennavn_13Essential Eye Base – essential-eye-base-key-f_bs-1500x1500-1

    Essential Eye Base

    £30.00

    For easy, effortless eyes, this multitasking eye base acts as a primer and color-corrector for a smooth and even effect. Apply solo for a naturally even eye look or extend the wear of any eye color statement.

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  • Sale! authentic beauty concept Glow Conditioner for coloured hairauthentic beauty concept Glow Conditioner for coloured hair in shower

    Glow Conditioner

    Original price was: £33.35.Current price is: £26.00.

    Free from parabens & silicones
    It’s a conditioner that preserves the colour and helps to moisturize the coloured hair
    It preserves the colour and moisturises the coloured hair
    Glow Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Glyceryl Stearate adds a soft and smooth product appearance.

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  • Sale! screenshot 2025 09 05 at 17.19.14screenshot 2025 09 05 at 17.19.42

    Glow Limited Edition Gift Set

    Original price was: £60.15.Current price is: £52.00.

    Discover the new Authentic Beauty Concept Gift Set. 

    Premium gift tin box with a vibrant design by WOUF, featuring Glow Cleanser, Conditioner duo & Scrunchie.

    The set contains

    1x Authentic Beauty Concept Glow Cleanser 300 ml and

    1x Authentic Beauty Concept Glow Conditioner 250 ml.

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  • Glow Up Highlighter – 70023e2bedd49fbd5e1169b609d925f2-imageGlow Up Highlighter – glow_up_highlighter_stick_stylized1

    Glow Up Highlighter

    £38.00

    Ultra-sheer, dewy highlighting balm, loaded with skin-nourishing vitamins and hydrating hyaluronic acid, for a naturally luminous, radiant glow.

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  • HD Mineral Foundation Stick – 82a2f44a96a65b0e9289fe3951f5d813-imageHD Mineral Foundation Stick – hdmf-5

    HD Mineral Foundation Stick

    £54.00

    A 4-in-1 cream foundation stick providing buildable coverage, for a natural, all-day radiance. Longwearing mineral makeup infused with hyaluronic acid and antioxidants, use as a foundation, concealer, contour, and highlighter.

    Select optionsLoading Done This product has multiple variants. The options may be chosen on the product page
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