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  • Sale! Authentic Beauty Concept Amplify Conditioner 250ml – Lightweight Volumising Conditioner for Fine HairAuthentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Authentic Beauty Concept Amplify Conditioner 250ml – Lightweight Volumising Conditioner for Fine Hair

    Original price was: £30.00.Current price is: £24.00.


    This item has been discontinued. Now Replaced with Foam Conditioner. A lightweight volumising conditioner for fine hair that boosts body and fullness without weighing hair down. Enriched with green tea leaf extract and lime extract, it leaves hair soft, manageable and naturally fuller.

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  • Sale! Authentic Beauty ConceptAuthentic Beauty Concept Amplify Cleanser and conditioner

    Authentic Beauty Concept Amplify Foam Conditioner 200 ml for fine hair

    Original price was: £30.00.Current price is: £24.00.

    Boost volume instantly with Authentic Beauty Concept Amplify Foam Conditioner. This lightweight, silicone-free formula adds body, shine, and manageability to fine hair without weighing it down.

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  • Sale! screenshot 2026 05 07 at 19.14.31Authentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Authentic Beauty Concept Amplify Root-Lift Spray Conditioner 250 ml

    Original price was: £30.00.Current price is: £26.00.

    Achieve instant root lift and long-lasting volume with Authentic Beauty Concept Amplify Root-Lift Spray Conditioner. This lightweight, leave-in formula detangles, protects from heat up to 230°C, and boosts fine hair with weightless body.

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  • Sale! Authentic Beauty Concept Amplify Spray ConditionerAuthentic Beauty Concept Amplify Scent

    Authentic Beauty Concept Amplify Spray Conditioner 250ml – Lightweight Leave-In for Fine Hair

    Original price was: £30.00.Current price is: £26.00.

    A vegan leave-in spray conditioner that detangles, moisturises, and adds shine to fine hair. Free from parabens and silicones, it provides daily hydration, volume boost, and flyaway control without weighing hair down.

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  • Sale! Authentic Beauty Concept Hydrate Conditioner 250ml – Lightweight Moisturising Conditioner for Dry & Curly Hair

    Authentic Beauty Concept Hydrate Conditioner 250ml – Lightweight Moisturising Conditioner for Dry & Curly Hair

    Original price was: £30.00.Current price is: £24.00.

    Restore elasticity, bounce, and shine with the Authentic Beauty Concept Hydrate Conditioner. Lightweight, vegan, and free from parabens and silicones, this daily conditioner moisturises normal to dry or curly hair without weighing it down.

    Bundle & Savings: Buy 2 get 10% off, Buy 3 get 15% off. Free shipping over £45 and a free gift with every order. Price match guarantee.

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  • Sale! Hydrate Intense Treatment – ABC-Hydrate-intence-cropHydrate Intense Treatment – ABC_Sep22_Hyd_Intense_TRT_027png_600x

    Authentic Beauty Concept Hydrate Intense Treatment – Deeply Hydrating Hair Mask, 200ml

    Original price was: £45.00.Current price is: £32.00.

    Revitalise and deeply hydrate hair with the Authentic Beauty Concept Hydrate Intense Treatment. Vegan, free from parabens, silicones, and mineral oils, this luxurious hair mask restores moisture, manageability, and natural shine, leaving hair soft, nourished, and healthy.

    Bundle Offers:

    • Buy 2 items, get 10% off

    • Buy 3 or more, get 15% off

    • Free shipping on orders over £45

    • Free gift with every order

    • Price match guarantee

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  • Sale! Hydrate Lotion – ABC-Hydrate-lotionHydrate Lotion – ABC-Hydrate-lotion-features

    Authentic Beauty Concept Hydrate Lotion – Frizz Control & Blow-Dry Protection, 150ml

    Original price was: £35.00.Current price is: £28.00.

    Control frizz and protect hair from heat with the Authentic Beauty Concept Hydrate Lotion. Vegan, paraben- and silicone-free, this lightweight moisturising lotion leaves hair supple, manageable, and nourished, while offering blow-dry protection up to 230°C.

    Bundle Offers:

    • Buy 2 items, get 10% off

    • Buy 3 or more, get 15% off

    • Free shipping on orders over £45

    • Free gift with every order

    • Price match guarantee

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  • Sale! Authentic Beauty Concept Hydrate Mask 200ml – Intense Moisturising Treatment for Dry & Curly Hair

    Authentic Beauty Concept Hydrate Mask 200ml – Intense Moisturising Treatment for Dry & Curly Hair

    Original price was: £45.00.Current price is: £32.00.

    Deeply hydrate, detangle, and restore elasticity with the Authentic Beauty Concept Hydrate Mask. Lightweight yet intensely nourishing, this vegan, paraben- and silicone-free mask brings bounce, shine, and manageability to normal, dry, or curly hair.

    Bundle & Savings: Buy 2 get 10% off, Buy 3 get 15% off. Free shipping over £45 and a free gift with every order. Price match guarantee

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  • Sale! 42366980 142366980 3

    Authentic Beauty Concept Hydrate Mask 30ml

    Original price was: £8.00.Current price is: £5.00.

    Free from parabens & silicones
    It’s an intense, yet lightweight treatment mask
    The intense, yet lightweight treatment moisturises normal to dry or curly hair and brings back elasticity & bounciness and shine
    Behenoyl PG-Trimonium Chloride detangles the hair.

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  • Sale! Hydrate Smoothing Serum – Hydrate-smoothing-serum

    Authentic Beauty Concept Hydrate Smoothing Serum – Frizz Control & Deep Hydration, 100ml

    Original price was: £46.55.Current price is: £34.00.

    Achieve smooth, frizz-free, and hydrated hair with the Authentic Beauty Concept Hydrate Smoothing Serum. Vegan, water-based, and free from parabens, silicones, and mineral oils, this serum tames frizz, nourishes strands, and delivers silky softness for a radiant, healthy look.

    Bundle Offers:

    • Buy 2 items, get 10% off

    • Buy 3 or more, get 15% off

    • Free shipping on orders over £45

    • Free gift with every order

    • Price match guarantee

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  • Sale! Authentic Beauty Concept Hydrate Spray Conditioner – Leave-In Moisturising Hair Treatment, 250ml,

    Authentic Beauty Concept Hydrate Spray Conditioner – Leave-In Moisturising Hair Treatment, 250ml,

    Original price was: £30.00.Current price is: £26.00.

    Instantly moisturise and detangle hair with the Authentic Beauty Concept Hydrate Spray Conditioner. Free from parabens and silicones, this vegan leave-in spray restores elasticity, bounce, and shine for normal to dry or curly hair, leaving strands soft, manageable, and naturally radiant.

    Bundle Offers:

    • Buy 2 items, get 10% off

    • Buy 3 or more, get 15% off

    • Free shipping on orders over £45

    • Free gift with every order

    • Price match guarantee

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  • Sale! Hydrating Jelly Mask – ABC-Hydrating-Jelly-Mask-200mlHydrating Jelly Mask – ABC-Hydrating_Jelly_Mask-819x1024-1

    Authentic Beauty Concept Hydrating Jelly Mask 200ml – Lightweight Moisturising Hair & Scalp Mask

    Original price was: £45.00.Current price is: £32.00.

    A vegan hair and scalp mask that deeply moisturises, enhances shine, and defines curls. Infused with Spirulina and Aloe Vera, it protects hair against external aggressors while keeping hair soft, supple, and healthy. Can also be used as a leave-in on wet hair.

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  • Sale! Authentic Beauty Concept Replenish Conditioner 250ml – Repairing Conditioner for Damaged Hair

    Authentic Beauty Concept Replenish Conditioner 250ml – Repairing Conditioner for Damaged Hair

    Original price was: £30.00.Current price is: £24.00.

    A repairing conditioner for damaged hair that strengthens the hair fibre, seals the cuticle, and restores softness and shine. Enriched with hydrolyzed soy protein, panthenol, and maple & pecan extracts, it leaves hair manageable, healthy-looking, and nourished.

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  • Sale! 3009119 abc replenish light mask 30ml 0743009119 abc replenish light mask 30ml 075

    Authentic Beauty Concept Replenish Light Cream Mask 30ml

    Original price was: £8.00.Current price is: £5.00.

    New Light Cream Mask for Damaged Fine to Normal Hair

    Free from parabens & silicones
    It’s an intense nourishment that strengthens the hair fibre and helps to restore the cuticle
    The formula contains the plant-based oil derivates Dicaprylyl Carbonate, a conditioner and emollient that works by providing a protective film and enhancing the hair’s cuticle properties.

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  • Sale! Authentic Beauty Concept Replenish Rich Cream Mask 200ml – Intensive Repair Mask for Dry & Damaged Hair

    Authentic Beauty Concept Replenish Rich Cream Mask 200ml – Intensive Repair Mask for Dry & Damaged Hair

    Original price was: £45.00.Current price is: £32.00.

    A rich, nourishing hair mask for dry and damaged hair that strengthens the hair fibre, restores the cuticle, and provides deep hydration. Infused with plant-based oils, shea butter, and soy protein, it leaves hair soft, healthy, and revitalised

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  • Sale! 3009117 abc replenish rich mask 30ml 01

    Authentic Beauty Concept Replenish Rich Cream Mask 30ml

    Original price was: £8.00.Current price is: £5.00.

    New for 2025

    For Dry, Damaged Hair. Free from parabens & silicones
    It’s an intense nourishment that strengthens the hair fibre and helps to restore the cuticle
    The formula contains the plant-based oil derivates Dicaprylyl Carbonate, a conditioner and emollient that works by providing a protective film and enhancing the hair’s cuticle properties.

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