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  • Sale! Airy Texture Spray It’s a dry texturizing spray to add volume & textureAiry Texture Spray – ABC-Airy-Texture-spray-before-e1721310199370

    Airy Texture Spray 300ml – Dry Texturising Spray for Volume, Fullness & Natural Hair Texture

    Original price was: £30.00.Current price is: £26.00.

    A lightweight dry texturising spray designed to add volume, movement and natural texture. Enriched with bamboo cellulose, rice starch and Fairtrade® tapioca starch, it creates fuller-looking hair with flexible hold and heat protection up to 230°C.

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  • Sale! Authentic Beauty Concept Amplify Mousse for fine hairAuthentic Beauty Concept Amplify Mousse

    Authentic Beauty Concept Amplify Mousse – Lightweight Volume & Body, Heat Protection up to 230°C,

    Original price was: £36.62.Current price is: £26.00.

    Boost your hair’s body and volume with the Authentic Beauty Concept Amplify Mousse. Lightweight, manageable, and heat-protective, it delivers medium hold, natural texture, and long-lasting style. Perfect for everyday styling or blow-dried volume.

    Bundle Offers:

    • Buy 2 get 10% off

    • Buy 3 get 15% off

    • Free shipping on orders over £45

    • Free gift with every order

    • Price match guarantee

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  • Sale! Cosmic Blow-Dry Jelly – ARKIV_ABC_Blow_Dry_Jelly_100Cosmic Blow-Dry Jelly – 12_Feb_Cosmic_Blow_Dry_Jelly_C01800

    Authentic Beauty Concept Cosmic Blow-Dry Jelly – Lightweight Hold, Heat & Frizz Protection, 150ml

    Original price was: £30.00.Current price is: £24.00.

    Create voluminous blow-dry styles or sleek wet-look hair with the Authentic Beauty Concept Cosmic Blow-Dry Jelly. Lightweight, vegan, and free from silicones, parabens, and mineral oils, it provides heat protection up to 230°C, frizz control, and natural shine.

    Bundle Offers:

    • Buy 2 items, get 10% off

    • Buy 3 or more, get 15% off

    • Free shipping on orders over £45

    • Free gift with every order

    • Price match guarantee

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  • Sale! Eau de Toilette – ABC-Eau-de-Toilette-largeEau de Toilette – authentic-beauty-concept-eau-de-toilette-50ml-scent-e1721318577230

    Authentic Beauty Concept Eau de Toilette – Fresh, Feminine Fragrance for Hair & Skin, 50ml

    Original price was: £60.00.Current price is: £50.00.

    Enhance your natural scent with the Authentic Beauty Concept Eau de Toilette, a fresh, feminine fragrance with notes of white flowers, fresh linen, and powdery violet. Vegan, cruelty-free, and free from silicones, parabens, and mineral oils.

    Bundle Offers:

    • Buy 2 get 10% off

    • Buy 3 get 15% off

    • Free shipping on orders over £45

    • Free gift with every order

    • Price match guarantee

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  • Sale! authentic beauty concept flawless primerFlawless Primer spray – FlawlessPrimer-e1721319670371

    Authentic Beauty Concept Flawless Primer Spray 150ml – Blow-Dry Prep & Heat Protection

    Original price was: £30.00.Current price is: £26.00.

    A vegan, lightweight prep spray that smooths, protects, and conditions hair before styling. Free from silicones and PVP/VA, it provides subtle control, heat protection up to 230°C, and makes hair manageable with a flawless finish.

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  • Sale! 3132368 abc season of gifting 202642458 4x5abc season of gifting bag 1

    Authentic Beauty Concept Glow Gift Set – Limited Edition Christmas 2026 Haircare Set & Designer Barrel Bag

    Original price was: £62.00.Current price is: £55.00.

    Illuminate colour-treated hair this festive season with the Limited Edition Authentic Beauty Concept Glow Gift Set. Designed to preserve vibrancy, boost moisture, and enhance shine, this luxury 3-piece collection features a full-sized Glow Cleanser (300ml), Glow Conditioner (250ml), and travel-friendly Glow Spray Serum (50ml) with UV protection. Presented in an exclusive, versatile barrel bag co-created with Camille Razat in the trending Cocoa Powder shade, it makes the ultimate luxury Christmas gift or self-care treat.

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  • Sale! Glow Spray Serum – authentic-beauty-concept-glow-spray-serum-200ml-3Glow Spray Serum – authentic-beauty-concept-glow-spray-serum-200ml-1

    Authentic Beauty Concept Glow Spray Serum – Coloured Hair, UV & Heat Protection, 200ml

    Original price was: £45.00.Current price is: £34.00.

    Protect and enhance the shine of your colour-treated hair with the Authentic Beauty Concept Glow Spray Serum. Sprayable, vegan, and free from parabens and silicones, it preserves colour, provides heat protection up to 230°C, and shields against UV and pollution, leaving hair soft, radiant, and vibrant.

    Bundle Offers:

    • Buy 2 items, get 10% off

    • Buy 3 or more, get 15% off

    • Free shipping on orders over £45

    • Free gift with every order

    • Price match guarantee

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  • Sale! Gritty Wax Paste – ABC-Gritty-wwax-pasteauthentic beauty concept Gritty Wax Paste

    Authentic Beauty Concept Gritty Wax Paste 85ml – Strong Hold, Semi-Matte Styling Wax

    Original price was: £33.03.Current price is: £24.20.

    A vegan styling wax paste that delivers strong, long-lasting hold with a semi-matte finish. Infused with kaolin clay, castor oil, and plant-based waxes, it defines texture, separates strands, and supports tousled, natural styles without silicones or artificial waxes.

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  • Sale! 42393344 abc hand hair lightcream 30ml 1 newauthentic beauty concept Hand & Hair Light Cream

    Authentic Beauty Concept Hand & Hair Light Cream 30 ml

    Original price was: £8.50.Current price is: £6.00.

    Free from parabens & silicones
    It’s a light cream that nourishes and protects skin & hair
    It has a ‘barely-there’ texture and absorbs instantly
    It gives a smooth feeling on damp or dry hair.
    It can also be massaged into skin for a calming hand massage.
    The formula with Bakuchiol is lightweight with a ‘barely-there’ texture. It nourishes and protects skin and hair, for hairdresser-proven, beautifully touchable results.

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  • Sale! Authentic Beauty Concept Hydrate Curl Enhancer – Lightweight Leave-In Gel, Frizz Control & Definition,Hydrate Curl Enhancer – ABC_Sep22_Textured_Hair_055png_bf4bd722-369b-4004-b599-106fcae11215_600x

    Authentic Beauty Concept Hydrate Curl Enhancer – Lightweight Leave-In Gel, Frizz Control & Definition,

    Original price was: £46.55.Current price is: £45.00.

    Define and hydrate your curls with the Authentic Beauty Concept Hydrate Curl Enhancer. Lightweight, silicone-free, and vegan, it provides medium hold, frizz control, and humidity protection, leaving curls, waves, and coils soft, bouncy, and beautifully defined.

    Bundle Offers:

    • Buy 2 get 10% off

    • Buy 3 get 15% off

    • Free shipping on orders over £45

    • Free gift with every order

    • Price match guarantee

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  • Sale! screenshot 2026 09 03 at 12.09.27

    Authentic Beauty Concept Hydrate Gift Set – Limited Edition Christmas 2026 Haircare Set & Designer Barrel Bag

    Original price was: £62.00.Current price is: £55.00.

    Deeply moisturise dry or normal hair this festive season with the Limited Edition Authentic Beauty Concept Hydrate Gift Set. Formulated to restore elasticity, bounce, and healthy shine, this luxury 3-piece collection features a full-sized Hydrate Cleanser (300ml), Hydrate Conditioner (250ml), and a versatile Hand & Hair Light Cream (30ml). Housed in an exclusive Cocoa Powder barrel bag co-created with Camille Razat, it offers the ultimate hydrating treat or Christmas gift.

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  • Sale! Hydrate Lotion – ABC-Hydrate-lotionHydrate Lotion – ABC-Hydrate-lotion-features

    Authentic Beauty Concept Hydrate Lotion – Frizz Control & Blow-Dry Protection, 150ml

    Original price was: £35.00.Current price is: £27.00.

    Control frizz and protect hair from heat with the Authentic Beauty Concept Hydrate Lotion. Vegan, paraben- and silicone-free, this lightweight moisturising lotion leaves hair supple, manageable, and nourished, while offering blow-dry protection up to 230°C.

    Bundle Offers:

    • Buy 2 items, get 10% off

    • Buy 3 or more, get 15% off

    • Free shipping on orders over £45

    • Free gift with every order

    • Price match guarantee

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  • NEW Sale! screenshot 2026 09 03 at 12.34.16authentic beauty concept hydration style discovery kit

    Authentic Beauty Concept Hydration & Style Discovery Kit – Travel Hair Care Set & Beauty Bag

    Original price was: £27.00.Current price is: £10.00.

    Revitalize dry, wavy, or textured hair with the Authentic Beauty Concept Hydration & Style Discovery Kit. Formulated to restore elasticity, deep hydration, and voluminous style, this premium mini value set includes a Hydrate Cleanser (50ml), intensive Hydrate Mask (30ml), and heat-protecting Cosmic Blow-Dry Jelly (30ml). Packaged in a chic, travel-ready pouch, it is the perfect trial kit, travel companion, or luxury gift.

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  • Sale! Authentic Beauty Concept - Indulging Fluuid OilAuthentic Beauty Concept - Indulging Fluuid Oil

    Authentic Beauty Concept Indulging Fluid Oil 100ml – Lightweight Hair Oil for Shine, Frizz Control & Heat Protection

    Original price was: £46.57.Current price is: £45.00.

    A lightweight multi-purpose hair oil that smooths frizz, seals split ends and adds brilliant shine. This fast-absorbing formula protects hair during blow-drying while leaving it soft, smooth and glossy without feeling greasy.

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  • NEW Sale! image 10 09 2026 at 18.01image 10 09 2026 at 18.00 (1)

    Authentic Beauty Concept Memento Hair & Senses Set (2026 Limited Edition) – Head-Spa Ritual Set

    Original price was: £121.00.Current price is: £90.00.

    Bring the relaxing salon head-spa ritual home with the Authentic Beauty Concept Memento Hair & Senses Set (2026 Limited Edition). Featuring the best-selling Hydrate Cleanser and Hydrate Mask, the new Beautifying Rich Oil, and a exclusive Jade Stone Massage Comb, this vegan, silicone-free gift set comes housed in a puffy Cocoa Powder cosmetic clutch made from recycled materials. Extremely limited stock available (RRP £121.50).

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