• Flat-top Kabuki Traveller Brush #106 – pdp_hero_106_flat_top_kabuki_traveller

    Flat-top Kabuki Traveller Brush #106

    £39.00

    A travel-size version of our best-selling Flat-top Kabuki brush, perfect for on-the-go touch ups.

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  • Sale! authentic beauty concept flawless primerFlawless Primer spray – FlawlessPrimer-e1721319670371

    Flawless Primer spray

    Original price was: £30.80.Current price is: £26.00.

    Free from PVP/VA, but instead: modified biodegradable potato starch. Also free from silicones
    It’s a fluid prep mist with blow-dry protection
    It creates the perfect base for any hairstyle: It gives subtle control combined with light conditioning for surface smoothness
    With heat protection up to 230°
    Coconut Oil and Jojoba Oil in combination with a cationic polymer support manageability and lasting care effects.

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  • Full Cover Camouflage Brush #110 – pdp_hero_110_full_coverage_camouflage

    Full Cover Camouflage Brush #110

    £30.00

    Maximum coverage with an invisible finish, achieve perfect precision and flawless blending with this Full Coverage Camouflage brush.

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  • ghd Style Gift Set - in Icy Blue – Xmas24_DigitalOnWhite_LE_StyleGiftSetWithPackaging_HR_RGB_OW_1x1_NoExpiry-1ghd Style Gift Set - in Icy Blue – Xmas24_SocialLifestyle_LEaccessories_HR_JPG_1x1_Exp1025-1

    ghd Style Gift Set – in Icy Blue

    £25.00

    Good things DO come in small packages.

    ghd bodyguard heat protect spray – for all hair types, providing an invisible barrier against everyday heat damage.

    Limited edition claw clip in icy blue, all neatly packed in a crisp crystal blue wash bag

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  • Sale! ghd Volume Forever Volumizing Blowdry Cream – 5060777129576ghd Volume Forever Volumizing Blowdry Cream – 5060777129576_1

    ghd Volume Forever Volumizing Blowdry Cream

    Original price was: £24.00.Current price is: £18.00.

    New ghd Volume Forever – Volumizing blowdry cream
    Up to 4x more volume¹ for 24-hour salon blow dries.

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  • Sale! Glow Spray Serum – authentic-beauty-concept-glow-spray-serum-200ml-3Glow Spray Serum – authentic-beauty-concept-glow-spray-serum-200ml-1

    Glow Spray Serum

    Original price was: £42.75.Current price is: £36.00.

    It’s a multi-benefit sprayable hair serum:

    Free from parabens & silicones
    It’s a multi-benefit sprayable serum
    It preserves coloured hair and enhances colour longevity
    With heat protection up to 230°C
    Provides intense shine and protects hair from negative effects of UV-exposure
    This serum with a UV-Protection Booster shields hair from damage caused by sun exposure. It’s enriched with Deep Sea Water Ferment and Ruby Algae, known for reinforcing the hair fibre and protecting hair against pollution.

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  • Sale! Gritty Wax Paste – ABC-Gritty-wwax-pasteauthentic beauty concept Gritty Wax Paste

    Gritty Wax Paste

    Original price was: £28.60.Current price is: £22.00.

    Free from artificial waxes like Microcrystalline Wax, Petrolatum, silicones or paraffin oils
    It’s a wax paste with longlasting strong hold & semi-matte finish
    It creates strong hold, long lasting style control, dry texture effects and a slightly tousled, semi-matte finish. Furthermore, it supports shape and separation featuring the natural mineral Kaolin for a gritty effect.
    Created with a combination of Sunflower Wax, Olive Oiland Sal Tree Extract as well as Ricinus Oil, Carnauba Waxand an ECOCERT® emollient.

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  • Sale! Hand & Hair Light Cream – ABC-Hand-Hair-Creamauthentic beauty concept Hand & Hair Light Cream

    Hand & Hair Light Cream

    Original price was: £26.35.Current price is: £22.00.

    Free from parabens & silicones
    It’s a light cream that nourishes and protects skin & hair
    It has a ‘barely-there’ texture and absorbs instantly
    It gives a smooth feeling on damp or dry hair.
    It can also be massaged into skin for a calming hand massage.
    The formula with Bakuchiol is lightweight with a ‘barely-there’ texture. It nourishes and protects skin and hair, for hairdresser-proven, beautifully touchable results.

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  • Hero Brush Set – Holiday2023_HeroBrushSet-scaled-1Tapered Setting Powder Brush #103 – pdp_hero_103_tapered_setting_powder

    Hero Brush Set

    £62.00

    Save 70% with five high-performance, vegan makeup brushes, perfect for gifting or to brush up on your own makeup artistry. From foundation to eyes, discover the five go-to brushes for creating a flawless look with this Hero Brush Set. Offering pro-level precision, seamless blending, and endless effects to get the most from your makeup, the…

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  • Sale! Hydrate Curl EnhancerHydrate Curl Enhancer – ABC_Sep22_Textured_Hair_055png_bf4bd722-369b-4004-b599-106fcae11215_600x

    Hydrate Curl Enhancer

    Original price was: £39.15.Current price is: £36.00.

    It’s a lightweight leave-in gel with flexible hold which enhances curl definition, reduces frizz, and provides humidity protection.

    Free from parabens & silicones
    It’s a curl definer with no crunch effect
    Helps protect hair from humidity impact
    Deeply hydrating the hair
    The nourishing formula provides medium hold for waves, curls and coils.

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  • Sale! Hydrate Lotion – ABC-Hydrate-lotionHydrate Lotion – ABC-Hydrate-lotion-features

    Hydrate Lotion

    Original price was: £31.60.Current price is: £28.00.

    Free from parabens & silicones
    It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable
    It helps fight frizz and leaves the hair supple & manageable while it protects the hair from blow-dry damage and improves the combability
    Phenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens.

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  • Sale! Authentic Beauty Concept - Indulging Fluuid OilAuthentic Beauty Concept - Indulging Fluuid Oil

    Indulging Fluid Oil

    Original price was: £40.70.Current price is: £38.00.

    Free from parabens & silicones
    It’s a multitasking oil with blow-dry protection that smoothens frizz
    It seals split ends and adds a high-gloss and smooth finish to damp & dry hair
    A fresh and elegant, pure scent allows you to take a moment for yourself. Our Indulging Fluid Oil has a special consistency enabling it to spread perfectly on all hair types, without feeling greasy. It is easily absorbed into hair, giving a boost to shine and condition even if the hair is dry.

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  • Sale! K18 molecular repair hair oil – UK200039228_K18K18 molecular repair hair oil – UK200049207_K18_5

    K18 molecular repair hair oil

    Original price was: £65.00.Current price is: £46.00.

    A colour-safe clarifying shampoo formulated with K18PEPTIDE™.

    A colour-safe clarifying shampoo with skincare-inspired ingredients + microdosed with the patented K18PEPTIDEâ„¢ to nourish hair while removing buildup for a clean, healthy hair canvas.

    • pH optimised
    • clears excess buildup
    • 17 ingredients + patented peptide
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  • Lip Gloss - 4.4 ml – pdp_hero_lip_gloss_belovedLip Gloss - 4.4 ml – gloss-4

    Lip Gloss – 4.4 ml

    £26.00

    Longwearing, conditioning lip gloss in a balmy, high-shine, non-sticky finish, loaded with hydrators and antioxidants, to protect while adding that color. For a conditioning, nourishing, silky lip color with a high-shine finish, look to our luxurious Gloss lineup. With all the lip-loving benefits of a balm, these lip glosses are infused with elevated hydrators including…

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  • NEW Sale! screenshot 2025 09 30 at 17.51.30screenshot 2025 09 30 at 17.52.06

    NEW GHD STYLE GIFT SET IN CHERRY CHIC WITH HAIR CLIP

    Original price was: £25.00.Current price is: £24.00.

    Indulge in a suite-worthy styling experience with the ghd Style Gift Set from our Cherry Chic collection — a celebration of timeless glamour wrapped in rich, opulent tones. Inspired by the elegance of a five-star retreat, this edit is your seasonal must-have for effortless luxury and polished perfection.

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  • Sale! Nude Powder Spray – ABC-Nude-Powder-sprayNude Powder Spray – nudepowderspray

    Nude Powder Spray

    Original price was: £30.80.Current price is: £26.00.

    Free from artificial waxes, colorants and silicones
    It’s a very fine volumizing powder providing root-lift & soft grip
    It adds instant lived-in volume and movement while providing root-lift and soft grip for dry texture effects and slightly tousled finishes. The formula leaves hair without an unpleasant rough feeling and supports shape and separation.
    Silica and a large quantity of Fairtrade® Tapioca Starch are supporting volume and grip.

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