Shop All Brands

  • Sale! Amplify Cleanser – ABC-Amplify-Cleanser-300ml-square-e1714732329192Authentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Amplify Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants & parabens
    It’s a lightweight cleanser that adds volume & boosts body for fuller hair feel
    It boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel
    Amplify Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Green tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser.

    Add to basketLoading Done
  • Sale! Amplify ConditionerAuthentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Amplify Conditioner

    Original price was: £33.35.Current price is: £24.00.

    Free from parabens & silicones
    It’s a lightweight gel conditioner that boosts volume & body for a thicker hair feel
    It leaves the hair manageable, boosts body and volume for a thicker hair feel

    Hydroxyethylcellulose, a gelling and thickening agent, supports the lightweight, transparent gel consistency.

    Add to basketLoading Done
  • NEW Sale! screenshot 2025 09 05 at 17.41.44screenshot 2025 09 05 at 17.19.42

    Amplify Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £55.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Amplify Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Amplify Cleanser 300 ml and

    1x Authentic Beauty Concept Amplify Conditioner 250 ml.

    Add to basketLoading Done
  • Sale! Authentic Beauty Concept Amplify Spray ConditionerAuthentic Beauty Concept Amplify Scent

    Amplify Spray Conditioner

    Original price was: £34.40.Current price is: £28.00.

    Free from parabens & silicones
    It’s a lightweight leave-in spray conditioner that detangles fine hair
    It moisturises and detangles fine hair on a daily basis
    The formula with Panthenol and rice extract brings the hair back to an optimal moisture level.

    Add to basketLoading Done
  • Sale! Authentic Beauty Concept Bare Cleanser for delicate scalpAuthentic Beauty Concept Bare Cleanser for delicate scalp

    Bare Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, silicones & PEG
    It’s an unscented transparent cleanser that protect the natural barrier of the scalp
    It gently cleanses all hair and scalp types from build – up
    It helps to protect the natural barrier of the scalp
    The formula with Spirulina Extract helps to moisturize stressed hair and scalp. Allergy-friendly, ECARF certified.

    Add to basketLoading Done
  • Sale! Barrier Balm 15 ml – pdp_hero_barrier_balm_1_86ef69f6-f898-452e-b4a7-f6dcbf74cbe5Barrier Balm 15 ml – barrier_balm_453b86e3-ef30-485a-a00d-ef8bdc70c71b

    Barrier Balm 15 ml

    Original price was: £20.00.Current price is: £16.00.

    Repair and restore skin’s comfort levels with this deeply conditioning, multitasking lip balm and skin salve, loaded with rose hip seed oil, chamomile, and vitamin E, to protect and nourish dry, chapped skin.

    Add to basketLoading Done
  • Sale! Beta-Clarity AHA Clarifying Peel Kit – pdp_hero_beta-clarity_bha_clarifying_peel_33a9395c-1d33-459a-b464-23962cfe6a9aBeta-Clarity AHA Clarifying Peel Kit – bcahacp-tiab-product-1000x1000_0863a4d0-a77b-4a4c-820e-05cdcb0887d7

    Beta-Clarity AHA Clarifying Peel Kit

    Original price was: £108.00.Current price is: £86.40.

    Detox and exfoliate with this at-home clarifying peel kit. Powered by mandelic and salicylic acids, plus vitamin C, it targets blemishes, visible pores, and congestion for elevated clarity and radiance.

    Add to basketLoading Done
  • Sale! Beta-Clarity Clear Skin Cleanser 200 ml – pdp_hero_beta-clarity_clear_skin_cleanser_9faa3fc0-018b-4488-9447-5c08e9a686acBeta-Clarity Clear Skin Cleanser 200 ml – beta-clarity-cleanser-swatch_51d115d5-c402-48de-ad87-da14bceb96fe

    Beta-Clarity Clear Skin Cleanser 200 ml

    Original price was: £54.00.Current price is: £43.20.

    Formerly Clear Skin Cleanser. Power up your cleanse with this 2% salicylic acid clarifying cleanser. Treating and preventing breakouts, this exfoliating, smoothing cleanser delivers a balancing, daily complexion detox.

    Add to basketLoading Done
  • Sale! BHA Clarifying Gel Moisturizer – pdp_hero_bha_clarifying_gel_moisturizerBHA Clarifying Gel Moisturizer – bha-clarifying-gel-moisturizer_-f_bs-1500x1500-1

    BHA Clarifying Gel Moisturizer

    Original price was: £62.00.Current price is: £49.60.

    Provides instant skin relief

    Add to basketLoading Done
  • Sale! Bio-Renew EGF Cell Repairing Facial Peel – pdp_hero_bio-renew_egf_cell_repairing_facial_1_d4b0d39b-3ce8-4cd6-99c9-a96a94d1ccebBio-Renew EGF Cell Repairing Facial Peel – bio-renew-facial-accessories-1000x1000_4f17e44e-4219-4cdb-992c-f1b265fc4b61

    Bio-Renew EGF Cell Repairing Facial Peel

    Original price was: £120.00.Current price is: £104.00.

    Repair, refresh, and brighten with this firming, anti-aging facial kit powered by vegan EGF, plant stem cells, and multi-peptides, for a more youthful renewed radiance. Each kit offers up to eight facials.

    Add to basketLoading Done
  • Sale! Bio-Renew EGF Neck Cream – CopyofBio-RenewEGFNeckCream-1-scaled-1Bio-Renew EGF Neck Cream – b_a-1000x1000-egfneck-2_3

    Bio-Renew EGF Neck Cream

    Original price was: £110.00.Current price is: £99.00.

    Combat and correct signs of aging with this transformative epidermal growth factor neck and décolleté cream, clinically proven to firm, smooth, and strengthen.

    Add to basketLoading Done
  • Sale! Brighten + Glow Elevated Essentials Set – pdp_hero_brighten_glow_elevated_essentials_set_no-boxBrighten + Glow Elevated Essentials Set – hydra-bright-aha-hydrator-stylized_1

    Brighten + Glow Elevated Essentials Set

    Original price was: £126.00.Current price is: £110.00.

    46% Savings. Target dullness, dark spots, and sun damage, with this full-size trio of brightness boosting essentials. Cleanse, brighten, and hydrate, for a major radiance refresh.*Excluded from promotions

    Add to basketLoading Done
  • Sale! Brighten + Glow Travel Set – Brighten_Glow_TravelSet_noshadow_f8afc250-99fc-4b93-bbe0-691d691c5b2c-scaled-1

    Brighten + Glow Travel Set

    Original price was: £80.00.Current price is: £64.00.

    Save 42% on this travel-sized version of our bestselling brightening kit, perfect for boosting brightness and elevating your glow while on the go.*Excluded from promotions

    Add to basketLoading Done
  • Sale! Brightening Polish 60 ml – pdp_hero_brightening_polish_4f6b5c8d-369e-4c05-9952-e1e42a88a378

    Brightening Polish 60 ml

    Original price was: £50.00.Current price is: £40.00.

    Brighten and refresh your complexion with the dual-action exfoliation of this skin scrub. Powered by kojic acid, botanical brighteners, plus eco-friendly jojoba beads, it targets tone and texture, for a smoother, more radiant effect.

    Add to basketLoading Done
  • Sale! Authentic Beauty Concept Cool Glow Cleanser for neutralising undesired tonesAuthentic Beauty Concept Cool Glow Cleanser for neutralising undesired tones

    Cool Glow Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants & silicones
    It’s a nourishing cleanser with violet sweet potato extracts that neutralise unwanted yellow tones
    Low sensitising purple pigments neutralise unwanted yellow tones and enhance the hair’s natural highlights for a refreshed, radiant glow.
    Sweet Potato Extract is often used as soothing and conditioning agents. Purple sweet potatoes are high in anthocyanins, which are antioxidants known to reduce inflammation. Its extract is violet and often used as natural food colourant.

    Add to basketLoading Done
  • Sale! Daily Hydration Drops 30 ml – pdp_hero_daily_hydration_15_bd95bc15-1a49-4867-9b17-b04860cbbb1bDaily Hydration Drops 30 ml – daily-hydration-2_5f146615-72b8-4ae2-92d3-9e6d6caa0abb

    Daily Hydration Drops 30 ml

    Original price was: £74.00.Current price is: £59.20.

    Delivering instant hydration with hyaluronic acid, this serum targets dehydrated, thirsty, dry skin, helping balance moisture content, and prevent further water loss by strengthening skin’s barrier.

    Add to basketLoading Done
VIP Sign Up

Fancy a VIP Deal?

Join our community and get an exclusive discount code delivered straight to your inbox!