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Free from sulfate surfactants, parabens & silicones
It’s a transparent cleanser that moisturizes normal to dry or curly hair
It moisturises normal to dry or curly hair and brings back elasticity and bounce
Sodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam.
Effortlessly lightweight, this illuminating makeup primer imparts instant radiance while brightening, color-correcting, and smoothing skin with vitamin C and squalane for more even, glowing skin and extended makeup weartime.
From cat eyes to winged liner effects, create effortless high-definition eyes with this semi-gloss liquid eyeliner in ink black.
Set your look to last all day, with extended shine control and a blurring effect on fine lines and wrinkles with this talc-free, mineral matte finishing powder.
Weightless and instantly mattifying, this shine-controlling makeup primer preps and balances skin with niacinamide and caffeine, creating a velvet matte finish, for smooth foundation application and extended weartime.
Enhance your self-care routine with the luxurious Authentic Beauty Concept Memento Candles. Crafted with vegan soy wax, these candles are perfect for relaxation, mindfulness, and creating a calming home ambience.
Available in five indulgent scents.
Light up and unwind with the soothing scents of Authentic Beauty Concept.
A luxurious multi-purpose hair and skin oil designed to deeply nourish while delivering glass-like shine and heat protection up to 230°C. Formulated with Cacay Oil and Babassu Oil, this fast-absorbing oil softens hair, hydrates skin and leaves a radiant holiday-inspired fragrance. Perfect for medium to coarse hair textures seeking silky smoothness and deep nourishment.
A lightweight volumizing powder spray that instantly lifts roots and adds movement to hair. Enriched with Silica and Fairtrade® Tapioca Starch, this fine-textured spray provides soft grip and tousled volume for a natural, lived-in finish, suitable for all hair lengths.
Create effortless beachy waves and natural texture with this lightweight sea salt spray. Designed to deliver soft, tousled styles without crunch or dryness, the formula enhances natural movement while protecting hair from heat up to 230°C.
Hydrate and moisturize skin without weighing it down with this purifying and mattifying next-generation moisturizer. Powered by hyaluronic acid, barrier-boosting probiotics, and microsponge technology for a balanced complexion and healthy microbiome.
Create natural, textured styles with Pliable Styling Paste, a professional medium hold hair paste designed for short to mid-length hair. This lightweight, non-greasy styling paste delivers flexible control, semi-matte texture and thicker hair feel while allowing styles to be easily reworked throughout the day.
A lightweight yet deeply nourishing vegan hair mask for damaged fine to normal hair. The Replenish Light Cream Mask strengthens the hair fibre, restores the cuticle and provides weightless repair using plant-based oils and soy protein. Free from parabens and silicones, this airy cream treatment leaves hair soft, healthy and naturally radiant.
A luxurious multi-purpose exfoliating scrub for scalp, face and body that gently removes impurities, product build-up and dead skin cells. Formulated with apricot kernels, chia and walnut shell, this creamy detox scrub deeply cleanses while balancing skin moisture levels for smoother, refreshed skin and scalp.
A lightweight styling cream with flexible hold that smooths frizz, defines natural texture and enhances blow-dry styles. Enriched with Japan Wax and Shea Butter, this vegan styling cream provides natural movement while protecting hair from heat styling up to 230°C.
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