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A lightweight dry texturising spray designed to add volume, movement and natural texture. Enriched with bamboo cellulose, rice starch and Fairtrade® tapioca starch, it creates fuller-looking hair with flexible hold and heat protection up to 230°C.
A lightweight, vegan shampoo that boosts volume and body for fine hair. Infused with green tea and lime extracts, it strengthens, adds shine, and leaves hair soft, full, and manageable
Free from sulfate surfactants & parabens
It’s a lightweight cleanser that adds volume & boosts body for fuller hair feel
It boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel
Green tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser.
This item has been discontinued. Now Replaced with Foam Conditioner. A lightweight volumising conditioner for fine hair that boosts body and fullness without weighing hair down. Enriched with green tea leaf extract and lime extract, it leaves hair soft, manageable and naturally fuller.
Boost volume instantly with Authentic Beauty Concept Amplify Foam Conditioner. This lightweight, silicone-free formula adds body, shine, and manageability to fine hair without weighing it down.
Boost your hair’s body and volume with the Authentic Beauty Concept Amplify Mousse. Lightweight, manageable, and heat-protective, it delivers medium hold, natural texture, and long-lasting style. Perfect for everyday styling or blow-dried volume.
Bundle Offers:
Buy 2 get 10% off
Buy 3 get 15% off
Free shipping on orders over £45
Free gift with every order
Price match guarantee
Achieve instant root lift and long-lasting volume with Authentic Beauty Concept Amplify Root-Lift Spray Conditioner. This lightweight, leave-in formula detangles, protects from heat up to 230°C, and boosts fine hair with weightless body.
A vegan leave-in spray conditioner that detangles, moisturises, and adds shine to fine hair. Free from parabens and silicones, it provides daily hydration, volume boost, and flyaway control without weighing hair down.
Create voluminous blow-dry styles or sleek wet-look hair with the Authentic Beauty Concept Cosmic Blow-Dry Jelly. Lightweight, vegan, and free from silicones, parabens, and mineral oils, it provides heat protection up to 230°C, frizz control, and natural shine.
Bundle Offers:
Buy 2 items, get 10% off
Buy 3 or more, get 15% off
Free shipping on orders over £45
Free gift with every order
Price match guarantee
Define and hydrate your curls with the Authentic Beauty Concept Hydrate Curl Enhancer. Lightweight, silicone-free, and vegan, it provides medium hold, frizz control, and humidity protection, leaving curls, waves, and coils soft, bouncy, and beautifully defined.
Bundle Offers:
Buy 2 get 10% off
Buy 3 get 15% off
Free shipping on orders over £45
Free gift with every order
Price match guarantee
The BLONDME Brightening Shampoo enhances blonde tones, neutralises yellow hues, and strengthens with bonding technology. Its lightweight, non-drying formula gently cleanses while leaving hair soft, smooth, and full of shine. Perfect for natural, highlighted, or bleached blondes, it keeps your colour salon-fresh between appointments. Pair with BLONDME Brightening Conditioner for the ultimate blonde care routine.
Repairs damage equivalent to two lightening services in one use, hydrates deeply and enhances manageability. Leaves blonde hair soft, smooth and with a radiant shine.
This product smooths hair and combats frizz while making detangling and styling effortless. It enhances brilliant shine and neutralises yellow undertones for a radiant, polished look.
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