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Pressed Base
£54.00
Our top seller, this award-winning foundation delivers unsurpassed coverage that nourishes, corrects and protects.

Select options This product has multiple variants. The options may be chosen on the product page
Pro Kabuki Brush #101
£45.00
A multitasking domed Pro Kabuki brush for full coverage and all-over blending.

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Pumpkin Enzyme Scrub 60 ml
Original price was: £50.00.Current price is: £40.00.
Delivering gentle dual-action exfoliation, this skin polisher smooths and refines, reducing the appearance of fine lines and pores, helping remove dead skin cells and debris, for a renewed radiance and a delicious pumpkin spiced scent.

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Purifying Gel Cleanser 200 ml
Original price was: £44.00.Current price is: £35.20.
Power up your skin balancing and exfoliation with this salicylic acid and niacinamide cleansing gel. Targeting clogged pores, excess oil, breakouts, and uneven texture, kick-start your routine with this purifying, clarifying cleanser.

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Radiant Spa Day Kit
Original price was: £59.00.Current price is: £47.20.
Brighten and smooth skin with the Radiant Spa Day Kit

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Redness Relief Powder
£37.00
Visibly reduce skin’s surface redness with this soothing, talc-free mineral powder, powered by nourishing honeysuckle, aloe vera, and antioxidants, for instant relief.

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Rehab Damaged Hair Repairer Spray
Original price was: £35.00.Current price is: £30.00.
Heat-activated leave-in hair strengthening treatment to repair & protect

With up to 99% less hair breakage
Instantly stronger hair
Transformative results on damaged hair: stronger & softer with shine

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Rehab Dry Hair Nourisher Cream
Original price was: £35.00.Current price is: £30.00.
Heat-activated leave-in hydrating hair treatment to nourish:

3x less frizz
Instantly smoother hair
Transformative results on dry & damaged hair: softer, smoother² & moisturised

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Rehab Fine Hair Thickener Spray
Original price was: £35.00.Current price is: £30.00.
Heat-activated leave-in treatment thickening treatment spray for fine hair:

Strand thickening effect: boost diameter
Instantly thicker & fuller hair
Transformative results on fine & thin hair: thicker & fuller with shine

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Rehab Split End Sealer Cream
Original price was: £35.00.Current price is: £30.00.
Heat-activated leave-in split end treatment to repair & protect

Seals split ends for up to 10 washes
Instantly stronger & healthier feeling hair
Transformative results on damaged hair with brittle ends

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Rehab- Advanced Split End Therapy
Original price was: £27.00.Current price is: £24.00.
ghd Rehab Advanced Split End Therapy Nourishing Hair Treatment – Seal Split Ends For Up To Ten Washes, Repair and Strengthen with ghd Heat Protect System

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Replenish Cleanser
Original price was: £28.60.Current price is: £24.00.
Free from sulfate surfactants, parabens & silicones
It’s a nourishing cleanser that cleanses damaged & treated hair
It cleanses treated, damaged or fragile hair and strengthens the hair fibre
Replenish Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
The formula with Hydrolyzed Soy Protein smoothens the hair fibre.

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Replenish Conditioner
Original price was: £33.35.Current price is: £24.00.
Free from parabens & silicones
It’s a conditioner for damaged hair that strengthens the hair fibre & seals the cuticle
It strengthens the hair fibre and seals the cuticle
Replenish Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
The non-overburdening formula with Panthenol leaves the hair soft, shiny and manageable.

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Replenish Light Cream Mask (new for 2025)
Original price was: £42.85.Current price is: £35.00.
New Light Cream Mask for Damaged Fine to Normal Hair

Free from parabens & silicones
It’s an intense nourishment that strengthens the hair fibre and helps to restore the cuticle
The formula contains the plant-based oil derivates Dicaprylyl Carbonate, a conditioner and emollient that works by providing a protective film and enhancing the hair’s cuticle properties.

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Replenish Limited Edition Gift Set 2025
Original price was: £60.15.Current price is: £55.00.
Discover the new Authentic Beauty Concept Limited Edition Set for 2025

Premium gift tin box with a vibrant design by WOUF, featuring Replenish Cleanser, Conditioner duo & Scrunchie

The set contains

1x Authentic Beauty Concept Replenish Cleanser 300 ml and

1x Authentic Beauty Concept Replenish Conditioner 250 ml.

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Replenish Rich Cream Mask (New for 2025)
Original price was: £42.85.Current price is: £38.00.
New for 2025

For Dry, Damaged Hair. Free from parabens & silicones
It’s an intense nourishment that strengthens the hair fibre and helps to restore the cuticle
The formula contains the plant-based oil derivates Dicaprylyl Carbonate, a conditioner and emollient that works by providing a protective film and enhancing the hair’s cuticle properties.

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