• Pressed Base – 2293ca17d8b08325fedc11353e415543-image_ef4e471d-a00f-4a8d-b0a7-68ca9344681dPressed Base – pressed-base-stylized-1_2

    Pressed Base

    £54.00

    Our top seller, this award-winning foundation delivers unsurpassed coverage that nourishes, corrects and protects.

    Select optionsDone This product has multiple variants. The options may be chosen on the product page
  • Pro Kabuki Brush #101 – pdp_hero_101_pro_kabuki

    Pro Kabuki Brush #101

    £45.00

    A multitasking domed Pro Kabuki brush for full coverage and all-over blending.

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  • Sale! Pumpkin Enzyme Scrub 60 ml – pdp_hero_pumpkin_enzyme_scrub_2Pumpkin Enzyme Scrub 60 ml – pumpkin-enzyme-scrub-swatch

    Pumpkin Enzyme Scrub 60 ml

    Original price was: £50.00.Current price is: £40.00.

    Delivering gentle dual-action exfoliation, this skin polisher smooths and refines, reducing the appearance of fine lines and pores, helping remove dead skin cells and debris, for a renewed radiance and a delicious pumpkin spiced scent.

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  • Sale! Purifying Gel Cleanser 200 ml – pdp_hero_purifying_gel_cleanser_2Purifying Gel Cleanser 200 ml – purifying_gel_cleanser_stylized-1

    Purifying Gel Cleanser 200 ml

    Original price was: £44.00.Current price is: £35.20.

    Power up your skin balancing and exfoliation with this salicylic acid and niacinamide cleansing gel. Targeting clogged pores, excess oil, breakouts, and uneven texture, kick-start your routine with this purifying, clarifying cleanser.

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  • Sale! Radiant Spa Day Kit – Holiday2023_RadiantSpaDayKit-scaled-1

    Radiant Spa Day Kit

    Original price was: £59.00.Current price is: £47.20.

    Brighten and smooth skin with the Radiant Spa Day Kit

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  • Redness Relief Powder – pdp_hero_redness_relief_powder

    Redness Relief Powder

    £37.00

    Visibly reduce skin’s surface redness with this soothing, talc-free mineral powder, powered by nourishing honeysuckle, aloe vera, and antioxidants, for instant relief.

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  • NEW Sale! ghd rehab damaged hair repairer 01 1000x1000ghd rehab leave in 07 1000x1000

    Rehab Damaged Hair Repairer Spray

    Original price was: £35.00.Current price is: £30.00.

    Heat-activated leave-in hair strengthening treatment to repair & protect

    With up to 99% less hair breakage
    Instantly stronger hair
    Transformative results on damaged hair: stronger & softer with shine

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  • NEW Sale! Rehab Dry Hair Nourisher Creamghd rehab leave in 08 1000x1000

    Rehab Dry Hair Nourisher Cream

    Original price was: £35.00.Current price is: £30.00.

    Heat-activated leave-in hydrating hair treatment to nourish:

    3x less frizz
    Instantly smoother hair
    Transformative results on dry & damaged hair: softer, smoother² & moisturised

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  • NEW Sale! rehab fine hair thicknerrehab fine hair thickner

    Rehab Fine Hair Thickener Spray

    Original price was: £35.00.Current price is: £30.00.

    Heat-activated leave-in treatment thickening treatment spray for fine hair:

    Strand thickening effect: boost diameter
    Instantly thicker & fuller hair
    Transformative results on fine & thin hair: thicker & fuller with shine

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  • NEW Sale! rehab split end sealer creamrehab split end sealer cream

    Rehab Split End Sealer Cream

    Original price was: £35.00.Current price is: £30.00.

    Heat-activated leave-in split end treatment to repair & protect

    Seals split ends for up to 10 washes
    Instantly stronger & healthier feeling hair
    Transformative results on damaged hair with brittle ends

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  • Sale! Rehab- Advanced Split End Therapy – rehab_1Rehab- Advanced Split End Therapy – rehad-plat

    Rehab- Advanced Split End Therapy

    Original price was: £27.00.Current price is: £24.00.

    ghd Rehab Advanced Split End Therapy Nourishing Hair Treatment – Seal Split Ends For Up To Ten Washes, Repair and Strengthen with ghd Heat Protect System

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  • Sale! Replenish Cleanser

    Replenish Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a nourishing cleanser that cleanses damaged & treated hair
    It cleanses treated, damaged or fragile hair and strengthens the hair fibre
    Replenish Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The formula with Hydrolyzed Soy Protein smoothens the hair fibre.

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  • Sale! Replenish Conditioner

    Replenish Conditioner

    Original price was: £33.35.Current price is: £24.00.

    Free from parabens & silicones
    It’s a conditioner for damaged hair that strengthens the hair fibre & seals the cuticle
    It strengthens the hair fibre and seals the cuticle
    Replenish Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The non-overburdening formula with Panthenol leaves the hair soft, shiny and manageable.

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  • Sale! replenish light cream mask (new for 2025)replenish light cream mask (new for 2025)

    Replenish Light Cream Mask (new for 2025)

    Original price was: £42.85.Current price is: £35.00.

    New Light Cream Mask for Damaged Fine to Normal Hair

    Free from parabens & silicones
    It’s an intense nourishment that strengthens the hair fibre and helps to restore the cuticle
    The formula contains the plant-based oil derivates Dicaprylyl Carbonate, a conditioner and emollient that works by providing a protective film and enhancing the hair’s cuticle properties.

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  • NEW Sale! screenshot 2025 09 05 at 17.35.39screenshot 2025 09 05 at 17.19.42

    Replenish Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £55.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Replenish Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Replenish Cleanser 300 ml and

    1x Authentic Beauty Concept Replenish Conditioner 250 ml.

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  • Sale! Replenish Rich Cream Mask (New for 2025)

    Replenish Rich Cream Mask (New for 2025)

    Original price was: £42.85.Current price is: £38.00.

    New for 2025

    For Dry, Damaged Hair. Free from parabens & silicones
    It’s an intense nourishment that strengthens the hair fibre and helps to restore the cuticle
    The formula contains the plant-based oil derivates Dicaprylyl Carbonate, a conditioner and emollient that works by providing a protective film and enhancing the hair’s cuticle properties.

    Add to basketDone
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