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Free from artificial waxes, colorants and silicones
It’s a dry texturizing spray to add volume & texture
It gives crafted hair textures and provides laid-back,pliable volume. Hair feels fuller while it stays manageable.
With heat protection up to 230°C
The formula combines Bamboo Cellulose, modifiedRice Starch and Fairtrade® Tapioca Starch with VP/VACopolymer to create the extra dry texturizing effect.
The ghd All Rounder Paddle Brush is a must have brush for everything
Free from sulfate surfactants & parabens
It’s a lightweight cleanser that adds volume & boosts body for fuller hair feel
It boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel
Amplify Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Green tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser.
Free from parabens & silicones
It’s a lightweight gel conditioner that boosts volume & body for a thicker hair feel
It leaves the hair manageable, boosts body and volume for a thicker hair feel
Hydroxyethylcellulose, a gelling and thickening agent, supports the lightweight, transparent gel consistency.
Discover the new Authentic Beauty Concept Limited Edition Set for 2025
Premium gift tin box with a vibrant design by WOUF, featuring Amplify Cleanser, Conditioner duo & Scrunchie
The set contains
1x Authentic Beauty Concept Amplify Cleanser 300 ml and
1x Authentic Beauty Concept Amplify Conditioner 250 ml.
Free from conventional artificial film forming polymers and silicones
It´s a lightweight, medium hold mousse that boosts body & volume
It adds light grip to the hair, but leaves it manageable with a natural hair feel while it protects against blow-dry damage
With heat protection up to 230°
Coconut Oil and Jojoba Oil in combination with a cationic polymer support manageability and lasting care effects. Furthermore, it contains a modified biodegradable potato starch. *This product contains Chitosan. We are aware that this is not vegan, but we’ll exchange Chitosan asap.
Free from parabens & silicones
It’s a lightweight leave-in spray conditioner that detangles fine hair
It moisturises and detangles fine hair on a daily basis
The formula with Panthenol and rice extract brings the hair back to an optimal moisture level.
Free from sulfate surfactants, silicones & PEG
It’s an unscented transparent cleanser that protect the natural barrier of the scalp
It gently cleanses all hair and scalp types from build – up
It helps to protect the natural barrier of the scalp
The formula with Spirulina Extract helps to moisturize stressed hair and scalp. Allergy-friendly, ECARF certified.
Achieve maximum volume and body with GHD Body Goals – Total Volume Foam.
Introducing ghd’s new heat protecting styling #1 best seller, bodyguard – heat protect spray.
Free from sulfate surfactants & silicones
It’s a nourishing cleanser with violet sweet potato extracts that neutralise unwanted yellow tones
Low sensitising purple pigments neutralise unwanted yellow tones and enhance the hair’s natural highlights for a refreshed, radiant glow.
Sweet Potato Extract is often used as soothing and conditioning agents. Purple sweet potatoes are high in anthocyanins, which are antioxidants known to reduce inflammation. Its extract is violet and often used as natural food colourant.
Versatile styling jelly with Acai Oil for light blow-dry hold or sleek wet-look styles.
Provides heat protection up to 230°C, frizz control, and shine.
2-in-1 prep & finish spray for long-lasting, buildable texture.
Curl Ever After Curl Hold Spray with Heat Protection System
Free from sulfate surfactants, parabens & silicones
It’s a cleanser that gets rid of build up greasiness
It removes impurities and gets rid of build up greasiness
Gentle Makeup Remover Wipes
1 × £26.00 
Phyto-Calm Aloe Drops 30 ml
1 × £51.20 Cosmic Blow-Dry Jelly
1 × £24.00 
Oil Free Tinted Primer - Deep 30ml
1 × £54.00 
Oil Free Tinted Primer - Light Medium 30ml
1 × £54.00 
Detail Shader Brush #306
2 × £26.00 
Illuminating Primer
2 × £44.00 
Hydra-Bright Polishing Cleanser 42 g
1 × £43.20 
Full Cover Camouflage Brush #110
2 × £30.00 
Luminous Setting Powder 14 g
1 × £50.00 
Volumising Mascara
1 × £28.00 
Hydrate Limited Edition Gift Set 2025
1 × £52.00 
BHA Clarifying Gel Moisturizer
1 × £49.60 
Loose Matte Finishing Powder
1 × £43.00 
Hydra-Bright Eye Cream
1 × £43.20 
Dual Fiber Eye Brush #304
1 × £26.00 
Purifying Gel Cleanser 200 ml
1 × £35.20 
Contour/Highlight Brush #107
1 × £40.00 
Daily Hydration Drops 30 ml
1 × £59.20 
Bronze 9.9g
1 × £48.00 
Phyto-Active Firming Serum 30 ml
1 × £130.00 
Barrier Balm 15 ml
1 × £16.00 
Nude Powder Spray
1 × £26.00 
Bio-Renew EGF Neck Cream
1 × £99.00 
Flat-top Kabuki Brush #105
1 × £35.00 Subtotal: £1,232.60
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