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  • Sale! Amplify Cleanser – ABC-Amplify-Cleanser-300ml-square-e1714732329192Authentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Amplify Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants & parabens
    It’s a lightweight cleanser that adds volume & boosts body for fuller hair feel
    It boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel
    Amplify Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Green tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser.

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  • NEW Sale! screenshot 2025 09 05 at 17.41.44screenshot 2025 09 05 at 17.19.42

    Amplify Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £55.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Amplify Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Amplify Cleanser 300 ml and

    1x Authentic Beauty Concept Amplify Conditioner 250 ml.

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  • Sale! Authentic Beauty Concept Bare Cleanser for delicate scalpAuthentic Beauty Concept Bare Cleanser for delicate scalp

    Bare Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, silicones & PEG
    It’s an unscented transparent cleanser that protect the natural barrier of the scalp
    It gently cleanses all hair and scalp types from build – up
    It helps to protect the natural barrier of the scalp
    The formula with Spirulina Extract helps to moisturize stressed hair and scalp. Allergy-friendly, ECARF certified.

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  • Sale! Bio-Renew EGF Cell Repairing Facial Peel – pdp_hero_bio-renew_egf_cell_repairing_facial_1_d4b0d39b-3ce8-4cd6-99c9-a96a94d1ccebBio-Renew EGF Cell Repairing Facial Peel – bio-renew-facial-accessories-1000x1000_4f17e44e-4219-4cdb-992c-f1b265fc4b61

    Bio-Renew EGF Cell Repairing Facial Peel

    Original price was: £120.00.Current price is: £104.00.

    Repair, refresh, and brighten with this firming, anti-aging facial kit powered by vegan EGF, plant stem cells, and multi-peptides, for a more youthful renewed radiance. Each kit offers up to eight facials.

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  • Sale! Bio-Renew EGF Neck Cream – CopyofBio-RenewEGFNeckCream-1-scaled-1Bio-Renew EGF Neck Cream – b_a-1000x1000-egfneck-2_3

    Bio-Renew EGF Neck Cream

    Original price was: £110.00.Current price is: £99.00.

    Combat and correct signs of aging with this transformative epidermal growth factor neck and décolleté cream, clinically proven to firm, smooth, and strengthen.

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  • Sale! Authentic Beauty Concept Cool Glow Cleanser for neutralising undesired tonesAuthentic Beauty Concept Cool Glow Cleanser for neutralising undesired tones

    Cool Glow Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants & silicones
    It’s a nourishing cleanser with violet sweet potato extracts that neutralise unwanted yellow tones
    Low sensitising purple pigments neutralise unwanted yellow tones and enhance the hair’s natural highlights for a refreshed, radiant glow.
    Sweet Potato Extract is often used as soothing and conditioning agents. Purple sweet potatoes are high in anthocyanins, which are antioxidants known to reduce inflammation. Its extract is violet and often used as natural food colourant.

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  • Sale! Authentic Beauty Concept Deep Cleansing Shampoo for all hair typesDeep Cleansing Shampoo – ABC-DeepCleansingShampoo-1-e1714738975137

    Deep Cleansing Shampoo

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a cleanser that gets rid of build up greasiness
    It removes impurities and gets rid of build up greasiness

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  • Sale! Authentic Beauty Concept Dry ShampooAuthentic Beauty Concept Dry Shampoo

    Dry Shampoo

    Original price was: £30.80.Current price is: £26.00.

    Free from silicones & parabens
    It’s a dry shampoo that refreshes & delivers grip
    It refreshes styles, delivers grip on freshly washed bases and provides light style control and mouldability
    With heat protection up to 230°
    Aerosol bodifying powder spray, formulated with natural, biodegradable Rice Starch for moldable texture and style refreshment.

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  • Sale! authentic beauty concept Glow Cleanser for coloured hairGlow Limited Edition Set – ABC-Glow-Cleanser-and-conditioner-features-e1721320085359

    Glow Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, silicones & parabens
    It’s a cleanser that preserves the colour
    It preserves the colour, moisturises and seals the cuticle
    Glow Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The efficacy of Cationic Guar improves the ease of combing and helps to leave the hair soft and shiny.

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  • Sale! screenshot 2025 09 05 at 17.19.14screenshot 2025 09 05 at 17.19.42

    Glow Limited Edition Gift Set

    Original price was: £60.15.Current price is: £52.00.

    Discover the new Authentic Beauty Concept Gift Set. 

    Premium gift tin box with a vibrant design by WOUF, featuring Glow Cleanser, Conditioner duo & Scrunchie.

    The set contains

    1x Authentic Beauty Concept Glow Cleanser 300 ml and

    1x Authentic Beauty Concept Glow Conditioner 250 ml.

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  • Sale! GlyPro AHA Resurfacing Cleanser 200 ml – pdp_hero_glypro_aha_resurfacing_cleanserGlyPro AHA Resurfacing Cleanser 200 ml – glypro-resurfacing-cleanser_1

    GlyPro AHA Resurfacing Cleanser 200 ml

    Original price was: £54.00.Current price is: £43.20.

    Formerly Glycolic Resurfacing Cleanser. Power up your exfoliation with a 10% glycolic acid resurfacing cleanser. Targeting texture, dullness, clogged pores, and uneven skin tone, kick-start your glow with this smoothing, refining gel cleanser.

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  • Sale! HA-Revive Hyaluronic Drops 30 ml – pdp_hero_ha-revive_hyaluronic_dropsHA-Revive Hyaluronic Drops 30 ml – ha-revive-hyaluronic-drops-4

    HA-Revive Hyaluronic Drops 30 ml

    Original price was: £96.00.Current price is: £76.80.

    Formerly Daily Hydration+. Next-level hyaluronic acid-powered hydrating serum, boosts moisture levels, while plumping and strengthening for refreshed, radiant skin.

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  • Sale! HA-Revive Hyaluronic Hydrator 50 ml – pdp_hero_ha-revive_hyaluronic_hydratorHA-Revive Hyaluronic Hydrator 50 ml – ha-revive-hydrator

    HA-Revive Hyaluronic Hydrator 50 ml

    Original price was: £84.00.Current price is: £67.20.

    Formerly Phyto-Active Light Moisture. This active age-defying moisturizer restores skin’s suppleness and vitality, with hyaluronic acid and plant stem cells delivering weightless hydration for a plumped, smoothed glow.

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  • Sale! Hydra Bright AHA Cleanser 200 ml – Hydra-BrightAHACleanser-scaled-1Hydra Bright AHA Cleanser 200 ml – hydra-bright-aha-cleanser-stlyized_1

    Hydra Bright AHA Cleanser 200 ml

    Original price was: £54.00.Current price is: £43.20.

    Formerly Hydrating Gel Cleanser. Sulfate-free foaming gel cleanser removes makeup and other impurities, resetting skin’s balance for a hydrating and brightening refresh.

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  • Sale! Hydra-Bright Eye Cream – Hydra-BrightEyeCream_noshadow_2-scaled-1Hydra-Bright Eye Cream – hydra-bright-eye-cream-stylized

    Hydra-Bright Eye Cream

    Original price was: £54.00.Current price is: £43.20.

    Instantly illuminate your eye area with this 2% vitamin C and vegan lactic acid-powered brightening eye cream. Targeting dullness and dark circles, it protects against aging blue light damage.

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  • Sale! Hydra-Bright Vitamin C Drops 30ml – pdp_hero_hydra-bright_vitamin_c_drops_fka_d0abb67e-cc8c-449d-8017-0322b4b55f14Hydra-Bright Vitamin C Drops 30ml – hydra-bright-vitamin-c-drops-stylized_8d39733a-5e2e-49a7-b5c4-5daceebc6194

    Hydra-Bright Vitamin C Drops 30ml

    Original price was: £134.00.Current price is: £117.00.

    Formerly Daily Power C+. Fight premature aging and daily environmental and blue light damage with this supercharged brightening vitamin C serum. Powered by 20% vitamin C, kakadu plum, and multi-peptides, it plumps and lifts, boosting your daily glow.

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